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Social Media Superstar
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Rescooped by Mertens Marketing from The MarTech Digest!

10 free Google tools for digital marketers

10 free Google tools for digital marketers | Social Media Superstar |
These terrific resources can help your online campaign in a variety of ways—and you can't beat the cost.




1. Google Trends

2. Structured Data Testing Tool

3. Structured Data Markup Helper

4. Google URL Shortener

5. IP Address Range Tool 

6. URL Builder

7. Webmaster Tools

8. Google Analytics

9. YouTube analytics

10. Author stats


Via marketingIO
marketingIO's curator insight, October 1, 2013 8:54 PM

As a part of your 2014, you may want to consider these free tools. Google: a plethora of support for the marketing technologist.

Rescooped by Mertens Marketing from community manager: zusammenarbeit und vernetzung mit social media!

How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Social Media Superstar |

This piece and infographic is from Adam Vincenzini on his blog.


I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search


Here are some highlights:


Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.


Where do online influencers operate?

**They are active everywhere:


     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards




**Influencers are active on Twitter

**Influencers operate some for of blogging hub


Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data


The initial steps involve:


1. Search by keyword

2. Search by location


3 tools useful in the process: The first two you can also search by location:


** - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)




There are more suggestions in this piece having said that:


**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.


** this can help narrow things down, significantly


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: []

Via janlgordon, Heiko Idensen
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