Social Media: Sublime or Sinister?
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Social Media: Sublime or Sinister?
Social media -- We all know how to use it, but do we really know how it is using us?
Curated by Kristi Levy
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The DNA of a Social Business Strategy, Visualized

The DNA of a Social Business Strategy, Visualized | Social Media: Sublime or Sinister? | Scoop.it
Over the years, we studied businesses endeavoring to master social media at various stages.


Visit the link to view 3 different visual interpretations of the 7 Success Factors of Social Business Strategy…


Via Lauren Moss
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Mike Gingerich's curator insight, October 8, 2013 8:51 AM

"You can't align your social strategy with your business objectives if you don't even know what your objectives are." - Mark Smiciklas

 

chen kc's curator insight, October 10, 2013 12:35 AM

http://www.staged.com/video?v=WQce like this video content...i like this....great visualise...

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The Case For Social Media in Schools

The Case For Social Media in Schools | Social Media: Sublime or Sinister? | Scoop.it
A year after seventh grade teacher Elizabeth Delmatoff started a pilot social media program in her Portland, Oregon classroom, 20% of students school-wide were completing extra ...
Kristi Levy's insight:
This would be great for main point 3
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Social Media Know-How

Social Media Know-How | Social Media: Sublime or Sinister? | Scoop.it
Social Media Clock. ChristianMediaMagazine.com (The Social Media Clock http://t.co/EVN6bOpl10 via @pinterest #socialmedia #infographic)
Kristi Levy's insight:

Add as my visual aid to Main Point 3

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Content Curation: 5 Great Collections of Resources by Robin Good

Content Curation: 5 Great Collections of Resources by Robin Good | Social Media: Sublime or Sinister? | Scoop.it

From Robin Good's insight:

"To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. "

 

1) Content Curation - Definitions:
http://bundlr.com/b/content-curation-definition  

2) Content Curation - What is it? Video Intros:
http://huzzaz.com/collection/content-curation-what-is-it

3) Content Curation Visualized:
http://www.pinterest.com/robingood/content-curation-visualized

4) Content Curation Tools Directory - Tools Directory:
http://contentcuration.zeef.com

5) Content Curation Tools Supermap - Tools Collection:
http://bit.ly/ContentCurationToolsSupermap

Read full Robin Good's insight below.

Hat tip Master Curator Robin Good!

 


Via Robin Good, Giuseppe Mauriello
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Leah Lesley Christensen's curator insight, December 2, 2013 1:37 PM

Never heard of it - must be worth sharing :)

Robin Good's insight:Introducing content curation to someone who doesn't know anything about it is not always an easy task. There are so many different articles, opinions, definitions and recommendations about content curation that it is quite difficult for someone just getting familiar with the topic, to easily find out where to start and what to trust. To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. 1) Content Curation - Definitions a collection of the best and most useful definitions of what content curation is http://bundlr.com/b/content-curation-definition 2) Content Curation - What is it? Video Intros 30+ short video clips that introduce the need, practice and purpose of content curation http://huzzaz.com/collection/content-curation-what-is-it 3) Content Curation Visualized 110+ infographics, visuals, illustrations and diagrams explaining what content curation is www.pinterest.com/robingood/content-curation-visualized/ 4) Content Curation Tools Directory - Tools Directory 100+ of the best content curation tools organized in a directory for immediate access http://contentcuration.zeef.com/ 5) Content Curation Tools Supermap - Tools Collection 600+ content curation, discovery, filtering and publishing tools organized by categories for doing content curation http://bit.ly/ContentCurationToolsSupermap All free to use and share.
John Thomas's curator insight, February 9, 2014 11:53 AM

Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources

Maria Richards's curator insight, March 29, 2014 4:50 PM

This link is invaluable to support an understanding of content curation. 

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Social Media Manager

Our live-wire team consists of talented and committed professionals with shared values and extensive 360 degrees in communication, marketing, media, technology and research. We are a fun, caring, but rigorous place to work.
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What’s Your Solution Type? | SiriusDecisions Blog | #TheMarketingAutomationAlert

What’s Your Solution Type? | SiriusDecisions Blog | #TheMarketingAutomationAlert | Social Media: Sublime or Sinister? | Scoop.it
The SiriusDecisions solution model describes the different approaches to solution implementation and marketing.

 

Excerpt...

 

As b-to-b organizations have moved to solutions over the past several years, SiriusDecisions has rolled out a solution model to clarify the meaning of “solution” and describe the different approaches to solution implementation and marketing. The model describes the following types of b-to-b offerings:

-- >  Product/service. This standalone offering solves a business issue but is not integrated with other products. Marketing products and services tend to require little organization across business units, and messaging is generally focused on the specific benefits of the offering.

-- >  Marketecture. A group of products or services is marketed as a solution to a segment of buyers (e.g. education, retail), but the products or services remain standalone offerings without any integration. Marketecture is really a messaging veneer across a group of products. Marketecture tends to be led by marketing and requires messaging that resonates with the segment to which the products or services are being marketed.

-- >  Bundle. A bundle is a preconfigured package of products or services – sometimes from several business units – that are brought together under one SKU. No research and development work is performed to knit a bundle’s components together, but they are bundled to meet the needs of certain customer segments.

-- >  Integrated solutions. Multiple components are brought together to address a customer need that the individual components could not meet on their own. Integrated solutions generally require development work and collaboration across business units and external partners.

 

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CYDigital's curator insight, October 16, 2013 9:10 PM

I don't think Marketecture is going to fly inasmuch as the term exists and incorporate architecture as a part of its definition, i.e., market confusion.

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Social Media's Small, Positive Role in Human Relationships

Social Media's Small, Positive Role in Human Relationships | Social Media: Sublime or Sinister? | Scoop.it
It's just one factor in modern life that can increase connection in a world divided by the vagaries of capitalism, the disengagement of television, and the isolation of suburban sprawl.
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Is the Digital World Killing Creativity? [INFOGRAPHIC] | Realtime Web 2.0 News

Is the Digital World Killing Creativity? [INFOGRAPHIC] | Realtime Web 2.0 News | Social Media: Sublime or Sinister? | Scoop.it
Sure, you can use that smartphone to create an emotionally stirring Instagram of the waffles you had for brunch in mere seconds.
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When you share personal data with Facebook friends, you're sharing your personal data with every app your friends use

When you share personal data with Facebook friends, you're sharing your personal data with every app your friends use | Social Media: Sublime or Sinister? | Scoop.it
By now, everyone is familiar with the idea that Facebook’s purpose is to strip-mine your personal data and behaviour for information they can sell to advertisers. Whatever you share on Facebook is also shared with  Facebook.
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I Didn't Tell Facebook I'm Engaged, So Why Is It Asking About My Fiancé?

I Didn't Tell Facebook I'm Engaged, So Why Is It Asking About My Fiancé? | Social Media: Sublime or Sinister? | Scoop.it
The short answer: because the company always wants to know more about you and your relationships.
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How Facebook Lets You Live Forever (Sort Of)

How Facebook Lets You Live Forever (Sort Of) | Social Media: Sublime or Sinister? | Scoop.it
Our mourning rituals are being adapted to -- and evolving because of -- our strangely persistent online personas. In this interview, a philosopher tries to make sense of death on the Internet.
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Facebook, the Dark Horse in the Education Revolution

Facebook, the Dark Horse in the Education Revolution | Social Media: Sublime or Sinister? | Scoop.it
Its return to the past could reveal the network's future.
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Twitter, Our Customers, and the Social Media Community | Patriots, Politics & Pallet Rack

Twitter, Our Customers, and the Social Media Community | Patriots, Politics & Pallet Rack | Social Media: Sublime or Sinister? | Scoop.it
I am first and foremost a marketing person, specifically business to business (or Government) marketing on the Internet.
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Social Media: Sublime or Sinister? | Scoop.it

Via janlgordon, Lauren Moss
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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Twitter, Facebook, and social activism

Twitter, Facebook, and social activism | Social Media: Sublime or Sinister? | Scoop.it
Online version of the weekly magazine, with current articles, cartoons, blogs, audio, video, slide shows, an archive of articles and abstracts back to 1925
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4 ways social media supports top of the funnel activities - The Guardian

4 ways social media supports top of the funnel activities - The Guardian | Social Media: Sublime or Sinister? | Scoop.it
The Guardian
4 ways social media supports top of the funnel activities
The Guardian
One of the ways to ensure this type of business transformation is to align social media activities with other company activities.
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Social media isn't something for doctors to take lightly

Social media isn't something for doctors to take lightly | Social Media: Sublime or Sinister? | Scoop.it

Doctors may have their bedside manner perfected, but when it comes to social media, some may need a check-up.

 

Physicians may not be the most eager bunch to get on social media, but Dr. Bryan Vartabedian has an argument that usually convinces docs to get active online.

 

Vartabedian is a self-proclaimed dispatcher “from the frontline of social media and medicine,” the pediatric gastroenterologist at Texas Children’s Hospital also considers himself a “doctor of the wild,” hunting and gathering the best sources of viral medical information.

 

"Some doctors say they don't have the time or they don't see the value (and) they can't see any reason why they should have a public presence," Vartabedian said. "One thing that reaches out and grabs them is that it is very likely there are conversations happening around them in the public space."

 

Reputation management is a big deal for docs, he said, and while it's impossible to control the public conversation, physicians can create content that allows Google searchers to understand who they are.

"The only way you combat reviews you don't like is creating content people will see about you," he said. "The best way to do that is a basic LinkedIn profile."

 

A decent LinkedIn profile — complete with a biography and good photo — can begin to show up on the first page of a Google search within a couple of weeks, he said.

 

For the more ambitious, Vartabedian recommends creating or contributing to reputable blogs.

 

Staff members who don't want to set up their own blog can reach out to the marketing team at their hospital or health system and pitch blogs that they'd like to write about, he said.

 

"You don't have to completely launch your own platform to have a presence," he said.

 

Small steps like this allow doctors to control the first page of a Google search, he said.


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Five Quick Tips For Better Instagram Photos

Five Quick Tips For Better Instagram Photos | Social Media: Sublime or Sinister? | Scoop.it
Five quick tips you can use for better Instagram photos.
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Facebook's New Challenges: PRISM, Ad Network, Privacy Policy | Social Media Today

Facebook's New Challenges: PRISM, Ad Network, Privacy Policy | Social Media Today | Social Media: Sublime or Sinister? | Scoop.it
A look at Facebook's new set of challenges, from post PRISM concerns to security issues and more.
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Yet another reason to avoid commercial web services for educational purposes... - Classroom 2.0

Yet another reason to avoid commercial web services for educational purposes... - Classroom 2.0 | Social Media: Sublime or Sinister? | Scoop.it
Why not use Facebook, Google+, etc. with your teachers and learners?
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Report: Every Potential 2040 President Already Unelectable Due To Facebook

A troubling report finds that by 2040 every presidential candidate will be unelectable to political office due to their embarrassing Facebook posts.
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Who You Are on Facebook Is Probably Pretty Much Who You Are

Who You Are on Facebook Is Probably Pretty Much Who You Are | Social Media: Sublime or Sinister? | Scoop.it
A study finds that our personalities, from the physical world to the digital, are portable.
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Is Facebook Making Us Lonely?

Is Facebook Making Us Lonely? | Social Media: Sublime or Sinister? | Scoop.it
Social media—from Facebook to Twitter—have made us more densely networked than ever.
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Is Your Facebook Password Like Your Mail, House Key, or Drug Test?

Is Your Facebook Password Like Your Mail, House Key, or Drug Test? | Social Media: Sublime or Sinister? | Scoop.it
We sense intuitively that employers asking for our Facebook passwords is wrong. The law, currently, isn't sure what to do.
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