Social Media Strategy for Small Business
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Social Media Strategy for Small Business
News, tips, tools, tricks and more for the Social Media enthusiast!
Curated by Dean Mercado
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5 Business Tools to Lighten Your Social Media Marketing Load

5 Business Tools to Lighten Your Social Media Marketing Load | Social Media Strategy for Small Business | Scoop.it
Running a business without the right tools can be pretty difficult to pull off, especially considering the time factor, or lack thereof, into the equation. Here are 5 tools that can help.
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Touch ‘Em All: Creating an all-encompassing social media strategy | Social Media Club

Touch ‘Em All: Creating an all-encompassing social media strategy | Social Media Club | Social Media Strategy for Small Business | Scoop.it
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Best Social Media Tools You Should Be Using - StumbleUpon

Some really good social media tools listed here... Hootsuite, Buffer, and Tweriod are some key ones I use. Check out @Twylah and @Crowdbooster as well... very cool tools as well!  How about you?  What social media tools do you use and recommend highly?

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Why Curation? - [Youtube Video]

Hey... I firmly beleive content curation is going to play a huge role in successful marketing campaigns for small businesses going forward... I see it in action already... I use it in my business!

 

So if you've ever considered leveraging content curation for your small business or just want to know what it is, here is a great video that will educate and inspire you to implement this strategy immediately!


Via Robin Good, Giuseppe Mauriello
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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, October 19, 2011 11:38 AM
Thanks Robin for this. I found it really informative.
Michèle Lallée-Lenders's comment, October 23, 2011 3:24 AM
Extremely interesting
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Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | Social Media Strategy for Small Business | Scoop.it
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good
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Beth Kanter's comment, December 30, 2012 3:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 3:59 PM

Good cheat sheet for thinking about metrics

Beth Kanter's curator insight, December 30, 2012 4:42 PM

handy cheat sheet

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Best Time of Day to Share Content To Different Age Groups

Best Time of Day to Share Content To Different Age Groups | Social Media Strategy for Small Business | Scoop.it

This infographic shows the best time to share different types of content broken down by age group. The graphic is based on the online activities different demographics participate in at different times.


Via Scott Scanlon, Robin Good
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How To Optimize Your Main Social Media Profiles for SEO

How To Optimize Your Main Social Media Profiles for SEO | Social Media Strategy for Small Business | Scoop.it
Blog post at Houston Search Engine Marketing and Optimization Services : If you want to strengthen your personal or business brand's visibility, then one of the top things you will want is to have strong social me[..]...

Via Scott Scanlon, Robin Good
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A tool for ruling the roost in social media - Crain's New York Business

A tool for ruling the roost in social media - Crain's New York Business | Social Media Strategy for Small Business | Scoop.it
A tool for ruling the roost in social mediaCrain's New York BusinessIn just a few short years, social media like Facebook and Twitter have gone from trendy to essential marketing tools.
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Convonix Blog: » The Power Of The #Hashtag

Convonix Blog: » The Power Of The #Hashtag | Social Media Strategy for Small Business | Scoop.it
You can use hashtags to target people searching for your product. It is a great way, to attract people who are already interested in your product.
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Dachis Group Chief Strategy Officer Peter Kim Busts Social Media Myths - Pressed - Portfolio.com

Dachis Group Chief Strategy Officer Peter Kim Busts Social Media Myths - Pressed - Portfolio.com | Social Media Strategy for Small Business | Scoop.it
Is it OK to fail fast? Are customers really in control? And do you need a social-media strategy? Dachis Group's Peter Kim answered these questions and more at today's Web 2.0 Expo in New York.
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What do young workers want: social media, device freedom

What do young workers want: social media, device freedom | Social Media Strategy for Small Business | Scoop.it
The second chapter of the Cisco 2011 Connected World Technology Report shows that young workers are weighing their job decisions based on factors like social media access, choice of device and the desire for remote working arrangements, which can...
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15 Services and Apps to Help Make YouTube Videos for Business

15 Services and Apps to Help Make YouTube Videos for Business | Social Media Strategy for Small Business | Scoop.it
Even if you don't have a budget for online video creation, you can become a YouTube video publisher using these apps and tools.
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Social media presence begins with a game plan | Entrepreneur | Financial Post

Social media presence begins with a game plan | Entrepreneur | Financial Post | Social Media Strategy for Small Business | Scoop.it
Small businesses rushing headlong into social media to boost marketing risk doing themselves more harm than good if they haven’t mapped out a game plan, industry experts say (Social media presence begins with a game plan
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3 Ways to View Your Old Tweets - AllTwitter

3 Ways to View Your Old Tweets - AllTwitter | Social Media Strategy for Small Business | Scoop.it
3 Ways to View Your Old Tweets...
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8 Creative Ways to Customize Your Facebook Business Page

8 Creative Ways to Customize Your Facebook Business Page | Social Media Strategy for Small Business | Scoop.it

These days, just having a website is no longer enough of a web presence for your business.

 

Maintaining a Facebook presence, as well as participating in other social networks, can be a valuable way for businesses to connect with prospects and customers, share content, and generate leads.

 

But as you're likely aware, the capability to easily and freely customize a Facebook business page isn't really there. Unlike your own website, you have to work within Facebook's individual restrictions and design limitations.

 

This can make it difficult for businesses to achieve a unique presence that stands out from competitors.

 

But, is it impossible? No. In fact, there are several things you can do to uniquely brand and customize your Facebook page. Here are our top 8 tips:


Via Robin Good
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Ten Key Ways to Use Google+ For Promoting Your Blog

Ten Key Ways to Use Google+ For Promoting Your Blog | Social Media Strategy for Small Business | Scoop.it

Google+ recently reached a staggering 25 million users, a feat that took Facebook and Twitter more than two years to accomplish.

 

As bloggers, we couldn’t help but think of how we can use it as a channel to promote our blog posts. We’ll discuss how to do just that in this post.


Via Robin Good
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Hot Tools to Inspire Your Next Blog Content - Social Media Services

Hot Tools to Inspire Your Next Blog Content - Social Media Services | Social Media Strategy for Small Business | Scoop.it
Are you feeling stuck when it comes to writing your next blog post? You are not alone. Every once in a while, we just don't know what to write about. Here are 3 hot tools you can use to discover great content from others.
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Six Free Tools To Measure Social Media for Business | Business 2 Community

Six Free Tools To Measure Social Media for Business | Business 2 Community | Social Media Strategy for Small Business | Scoop.it
Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem.
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Social Media All-Stars

RT @JeffAbel: What platforms made it onto the 2011 Social Media All-Star team?
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12 Social Media Tools Recommended by the Pros

12 Social Media Tools Recommended by the Pros | Social Media Strategy for Small Business | Scoop.it
Social media tools to make social media marketing easy.
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