Social Media Marketing Strategies
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5 Ways to Win with B2B Content Marketing & Social Media

5 Ways to Win with B2B Content Marketing & Social Media | Social Media Marketing Strategies | Scoop.it
In the world of B2B online marketing, content and media have been used in a variety of forms to educate and persuade customers across long buying cycles with...

 

Content marketing on the social web is a hot topic in many areas from SEO to Public Relations. Despite growing popularity, many marketers think “more content” is content marketing. What matters with content marketing is the thoughtful creation of information designed for a particular audience and specific outcomes as an individual object and as part of an overall strategy.

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Coca-Cola Encounters Backlash After Failed Marketing Stunt

Coca-Cola Encounters Backlash After Failed Marketing Stunt | Social Media Marketing Strategies | Scoop.it
Coca-Cola's Final Four guerilla marketing stunt backfired, resulting in widespread backlash. Did Coke make a smart decision in blaming the involved agency?
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How Guest Posting Destroyed My Klout Score

How Guest Posting Destroyed My Klout Score | Social Media Marketing Strategies | Scoop.it
If your guest post gets a lot of social play (on G+, Twitter, etc), and lot's of comments, but none of those are attributed to you as the author of the content, who gets the credit?

 

I've never cared for Klout, nor do I think their ranking is of any tru value. 

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This week in social media: Twitter sues spammers, Facebook subpoenas are revealed, and more

This week in social media: Twitter sues spammers, Facebook subpoenas are revealed, and more | Social Media Marketing Strategies | Scoop.it
It's that time of week again when we take a look at the latest social media news, and highlight some of the biggest and most interesting stories.

While Instagram has been everywhere ...

 

Visits to Google+ grew 27% in March

We’ve all heard the reports explaining why Google+ is DOA, citing comScore figures that put average time spent on the site at just 3 minutes.

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Social Media ROI Gets Serious

Social Media ROI Gets Serious | Social Media Marketing Strategies | Scoop.it
Are Your Social Media Efforts Worth The Money?

 

Know Your Metrics, Facebook Search Engine, Twitter Rumors & What They Mean For You

 

This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking. Some of the highlights include:

 

Equation for determining ROI
Customer Engagement
Importance of ROI

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Pinterest: Social Media Tool or Just Trouble?

Pinterest: Social Media Tool or Just Trouble? | Social Media Marketing Strategies | Scoop.it
Pinterest is the new social media tool that is catching on like wildfire, but copyright issues and Pinterest’s terms of use have lawyers concerned.

 

Coming directly from the horse's mouth...in his case, a lawyer Allison Shields. 

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How To Run an Online Contest & Win Big

How To Run an Online Contest & Win Big | Social Media Marketing Strategies | Scoop.it
Discover how to run an online contest and win big for your online marketing efforts.

 

Here are some reasons they shared that companies decide to run a promotion.
1. Generate leads and sales
2. Drive traffic online and offline
3. Increase brand equity
4. Engage and delight customers
5. Grow fan base, generate opt-ins and subscribers
6. Gain user data and insight
7. Collect consumer generated content

The 2 common types of promotions include Sweepstakes (chance-based promotion) & Contest (skill-based promotion).

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Don’t Overreact to a Potential Social Media Crisis

Don’t Overreact to a Potential Social Media Crisis | Social Media Marketing Strategies | Scoop.it

Thorough training and plans for crisis in the social age are important. No one at a brand wants their Faceboook wall filled with negativity or venom. At the same time, it pays to carefully analyze the situation and not overreact.

 

It’s possible that the issue and the complaints center on a vocal few. If addressed early and responsibly, it may not be necessary to pull the social media fire alarm.

 

Providing the complaints have not mucked up your search results and only haunt your Facebook page, you may just need to grow a thicker skin.

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5 Ways to Keep Your Google Browsing Private

5 Ways to Keep Your Google Browsing Private | Social Media Marketing Strategies | Scoop.it
Google's one unified privacy policy went into effect on March 1. The new privacy policy makes it easier for Google to bring user data across its services, but the actual privacy preferences remained unchanged.

Via Gerrit Bes
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Google Consumer Surveys: A Third Way for Content Strategy

Google Consumer Surveys: A Third Way for Content Strategy | Social Media Marketing Strategies | Scoop.it
Google’s new Consumer Surveys product is a typically disruptive innovation from the search giant.  Leaving aside the massive disruptive threat to survey vendors, Google Consumer Surveys gives pu...

 

One of the most important dynamics of the shift in consumer content consumption in the digital age has been a paradigm shift in perceptions of value. Because most of the content that is consumed digitally is free it is easy to, wrongly, assume that consumers do not value content anymore.

 

Consumers do value content, they just don’t have to pay for it anymore to value it. They also value much more than just the quality of the content itself, they value things like convenience, experience and immediacy. The problem with paid content strategies is their fundamental assumption that consumers still only transact in monetary currency.

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Overwhelmed with Social Media? Stop the Insanity!

Overwhelmed with Social Media? Stop the Insanity! | Social Media Marketing Strategies | Scoop.it
I hate to say it, I really do, but the number of social media options borders on insane. How can a person keep up with it all?

 

Are you exhausted? I know I am.

 

It's Not Marketing; It's Insanity

 

Let's be honest for a minute. I have my own slew of social networks I interact on (or don't, as the case may be). –And, there's nothing wrong with any of these social media platforms. It all depends on your market and where they can be found. Some are highly visible on Quora, while others are skimming YouTube and Twitter on a regular basis.

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Level343's comment, March 30, 2012 3:33 PM
Hahahah ti ha piaciuto? ;)
Guglielmo Cornelli's comment, March 30, 2012 3:38 PM
SI ;)
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Social Utility: A New Imperative For Social Content

Social Utility: A New Imperative For Social Content | Social Media Marketing Strategies | Scoop.it
Social media is fundamentally different from other marketing channels. Everyone recognizes that it is a conversation, a dialogue with current and future customers.

 

1. Understand – what motivates potential customers and how a brand is perceived
2. Create – develop engaging content
3. Push – deliver the content through the appropriate channel

 

The creation of effective social content, however, tends to follow a different process:

 

1. Listen and Observe – how consumers are interacting with the category and specific products
2. Connect – with customers through dialogue, content and experiences
3. Amplify – expand and grow this connection

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Forget Evil. When's The Last Time Google Blew You Away?

Forget Evil. When's The Last Time Google Blew You Away? | Social Media Marketing Strategies | Scoop.it
Microsoft didn't stumble because it was evil. It stumbled because of bad products -- one in particular.

 

So here's a serious question for Larry Page and the employees at Google: when is the last time you released a product that users absolutely loved? That they flocked to, and could not live without?
As a user, I'd have to say it was Gmail or Maps. Maybe YouTube.

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The True Costs of Facebook Addiction: Low Self-Esteem And Poor Body Image

The True Costs of Facebook Addiction: Low Self-Esteem And Poor Body Image | Social Media Marketing Strategies | Scoop.it
Two new studies show the dark side of Facebook’s power over us: Addiction and body image issues.

 

More interesting was that women spent about 30% more time on Facebook than men, and they were more likely to post updates about emotions and relationships than men were. The most avid female Facebook users were also more likely to be unhappier and less content with their lives than others.

 

Seriously are we suprised? That feeling/state has simply transfered from magazines & television to online.

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How "Facebook Search" Could Help Google Escape The Antitrust Noose

How "Facebook Search" Could Help Google Escape The Antitrust Noose | Social Media Marketing Strategies | Scoop.it
Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong.

 

Who competes with Google?

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Zero to Low Cost Social Media Marketing Strategies

Zero to Low Cost Social Media Marketing Strategies | Social Media Marketing Strategies | Scoop.it
zero to low cost Social Media Marketing Strategies...

 

A nice list of social networks, including Empire Avenue. Keep in mind that Social Media Platforms

Google, Yahoo and Bing social media sites have replaced the telephone directory. Your potential client is looking for your product and service, but they won’t see your business as an option if it isn’t offered as a search response on pages 1-3 on these popular search engines.

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26 Elements of a Gamification Marketing Strategy

26 Elements of a Gamification Marketing Strategy | Social Media Marketing Strategies | Scoop.it
Games are everywhere.More and more businesses are using gamification to create brand awareness and drive user engagement.Gartner, In...

 

Whether you love the term or concepts of “gamification” or not, it’s clear that in a few short years, it has caught on.

 

“The term has entered the popular lexicon… as with most powerful tech neologisms, it’s probably not going anywhere, and no small part of its success is that it genuinely is the first viable term to encapsulate the concept of using game concepts outside of games. It has also hit the zeitgeist at the appropriate time.”

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6 Ways to Integrate Print with Your Social Media Marketing

6 Ways to Integrate Print with Your Social Media Marketing | Social Media Marketing Strategies | Scoop.it
6 Ways to Integrate Print with Your Social Media Marketing...

 

Here are some ways to integrate your print and social marketing efforts to produce the best results.

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Sobering Stats: Brands Struggle For Engagement In Social Media

Sobering Stats: Brands Struggle For Engagement In Social Media | Social Media Marketing Strategies | Scoop.it
Marketing Insights, Ideas and Inspiration for Banks and Credit Unions...

 

We are constantly reminded that there are 850 million users on Facebook, and many believe that fact alone should persuade marketing managers of social media’s power. But that number only represents 12.4% of the world’s population, and (of course) you probably aren’t targeting the entire world.

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Want More Social Shares? Don’t Ignore These 3 Things

Want More Social Shares? Don’t Ignore These 3 Things | Social Media Marketing Strategies | Scoop.it
Do you know you can control this description, the title above, and the image to the left? Give your content a makeover for social networks in 3 easy steps!

 

Benefits of Socially-Optimized Content

 

Think of your content like a present, and the way it’s packaged for social sharing as the gift wrap. Wouldn’t you be more excited to open a beautifully-wrapped gift?

 

The good news is you can control how your content appears in social streams in a way that will make more people want to “unwrap” it.

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5 Social Media Metrics That Matter Now

5 Social Media Metrics That Matter Now | Social Media Marketing Strategies | Scoop.it
As your business gets more social-savvy, strengthen your metrics strategy. Here's how.

 

That makes it difficult to prescribe the social metrics that matter most, because what matters will differ depending on your organization's size, industry, products, current goals for social, and so on. But some increasingly important social media metrics can be applied widely. Here are five that you should consider now.

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Social-media tips for small-business employers

Social-media tips for small-business employers | Social Media Marketing Strategies | Scoop.it
Social-media policies aren’t just for big companies. Owners of small- and medium-sized firms should think about flexibility and nuance when crafting rules for their employees.

 

“Even with just two employees, it helps everyone be on the same page,” said Jennifer McClure, president of Unbridled Talent, a recruiting consultancy in the Cincinnati area. “Helping people understand where the lines are is very important.”

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If Social Media Isn't Profitable, What’s The Point?

If Social Media Isn't Profitable, What’s The Point? | Social Media Marketing Strategies | Scoop.it

You’re in business for a reason--to make money. In order for your social-media presence to be a worthwhile investment, it must be profitable. But many business owners have no idea how to accomplish this.

 

Here are three ways to begin:

 

1) Target the right audience.

2) Offer exclusive social-media deals--but don’t spam your followers.

3) Use the viral power of social media.

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Is the social web an asteroid for the Google dinosaur?

Is the social web an asteroid for the Google dinosaur? | Social Media Marketing Strategies | Scoop.it
For all the creative destruction that the Internet has wrought over the last decade, there has been one constant: Google's remarkable dominance of the internet economy.

 

Indeed, the problem might be that Google is trying too hard to transform itself into a social company. Google's announcement in late January, that it intended to consolidate personal data across its different products and services -- from Gmail to YouTube to Google + to SPYW to Google maps to traditional search - had one concerned technology writer suggest that Google will now know more about us than our wives.

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Content Curation Contest VOTE NOW

Content Curation Contest VOTE NOW | Social Media Marketing Strategies | Scoop.it

Here it is folks... your chance to vote for us TODAY!!

GabriellaS  VOTE NOW!

http://www.atlanticbt.com/contentcurationcontest/vote

 

(page we will be using for Content Curation voting through the end of March)


Last Week (week 4) of Voting starts Monday by lunch.

Vote for content curators based on these Criteria:

Consistent with curation philosophy Content is helpful, cool, engaging and fun Do YOU want to curate THEIR content


Each week for the next few weeks (starting on Monday normally) we will share 5 Top Curators, curators who've already made it through one big cut (from hundreds of entries). Total vote count determines 3 finalists and a three judge panel awards an Ipad 2 (Grand Prize), a Kindle Fire (Silver Medal) and A New Voices award. Ten curators will be invited to have profiles on Atlantic BT with a special Top Ten Curator of 2011 Badge.


Via Martin (Marty) Smith
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Level343's comment, March 27, 2012 2:45 PM
mwahhaha Thanks Martin, Gugliermo, Gerrit... now if I can only show the rest of the world, how much we enjoy using Scoop.it ;) enjoy your week gentlemen. :P