Social Media Marketing Strategies
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The Social Media Conundrum
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Will Pinterest Push Into E-Commerce?

Will Pinterest Push Into E-Commerce? | Social Media Marketing Strategies | Scoop.it
Amazon and eBay show the social sharing site some love.

 

So How Will Pinterest Make Money?

 

The official line according to the Pinterest website: "Right now, we are focused on growing Pinterest and making it more valuable…In the past, we've tested a few different approaches to making money such as affiliate links. We might also try adding advertisements, but we haven't done this yet."

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Conversation Agent: Connections: Fad or Trend?

Conversation Agent: Connections: Fad or Trend? | Social Media Marketing Strategies | Scoop.it
What Is The Difference Between A Fad And A Trend View more PowerPoint from Neil Perkin There are many ways to tackle the conversation on the difference between fads and trends.

 

 

The bar is a must for Italians. At least once a day each has a special appointment with coffee and pastry or snack. There are plenty of people wanting a break, and plenty of places.

 

Yet, some places sit quite empty, while others are packed with people. Is it the coffee? Do some places order a unique blend while others serve a lesser bean? Or perhaps it's the pastries? Maybe there are delicacies that only some carry?

 

No on both accounts. It is about the people -- behind the counter and in front of it.

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Great Debate: The Social Web: Who owns your data?

Great Debate: The Social Web: Who owns your data? | Social Media Marketing Strategies | Scoop.it
It's your life and your data - until you give it to Facebook. Then whose data is it?

 

Companies have no right


Violet Blue: We are on the cusp of a privacy apocalypse as a direct result of the collection of personal and private data on users of social websites. Companies like Facebook do not have the right to own or define ownership of anyone's data.

 

In short, Facebook owns any IP you give it, because you gave it permission to own it. If there is content you don't want Facebook to own, don't upload it to Facebook.

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4 Ways To Social Media Success: Start By Ignoring, Facebook, Twitter & G+

4 Ways To Social Media Success: Start By Ignoring, Facebook, Twitter & G+ | Social Media Marketing Strategies | Scoop.it
So many people want to “succeed” in using social media, but are clueless. Even those ...

 

1. Ignore Facebook and Twitter (for now) and Pinterest. If you don’t know what you are doing these sites will simply be a waste of time for you, decrease your productivity and not give you the results you are looking for.

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Franchises Get Social

Franchises Get Social | Social Media Marketing Strategies | Scoop.it
Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and...

 

3. Keep it real.

Of course, if you want to get the full benefits, keep your profiles "fresh and interactive," says Powills. "This is media plus social."

One way to make sure your pages stay fresh is to create a schedule of franchise contests and specials. But that doesn't mean you can turn your page on auto pilot. "If you are spitting out generic content that isn't interactive, your social-media campaign will not be successful," adds Stark.

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Why Your Business Needs to Pay Attention to Consumer Feedback

Why Your Business Needs to Pay Attention to Consumer Feedback | Social Media Marketing Strategies | Scoop.it
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated...

 

Now more than ever, getting recommendations/feedback from your clients is very important. Regardless of whether it's good or bad. You can always learn from this sort of feedback.

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7 Lessons From Content Marketing’s Greatest Hits

7 Lessons From Content Marketing’s Greatest Hits | Social Media Marketing Strategies | Scoop.it
A handful of companies have really nailed down the art of content marketing. Here's a closer look at some of their greatest hits.

 

7. Don’t Forget About Offline

 

A solid offline strategy can be one of the keys to bringing your online content to life, engaging your audience, and attracting new eyeballs. Red Bull has become an inimitable force in the field of content marketing and has blended online and offline marketing to become synonymous with extreme sports. In addition to a hugely popular website and magazine, Red Bull organizes sporting events from freestyle motocross, to extreme downhill sledding, to chariot racing. These offline events allow it to own the agenda, while engaging with their community in a very natural way.

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Social Media Guidelines

Social Media Guidelines | Social Media Marketing Strategies | Scoop.it
Steven Anderson (@ web20classroom on Twitter) is a District Instructional Technologist/Independent Educational Consultant with the Winston-Salem/Forsyth County Schools in Winston-Salem, NC.

 

We live in an age of personalization.

Yet when many of our students reach the schoolhouse door, it's like the Internet and social media don't exist. We tell students to turn off their cell phones and put away their tablets. You can't learn with those. Facebook for learning? No way. Sending Tweets? That's for celebrities. Trying to do research? Sorry, we block a bunch of websites, so that is going to be tough.

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10 More Tips for Managing Your Organization’s Social Media Presence

10 More Tips for Managing Your Organization’s Social Media Presence | Social Media Marketing Strategies | Scoop.it
Oh hey there! This post is a follow up to a previous post on “Top Ten Tips for Managing Your Organization’s Social Media Presence.” As social media is constantly changing, I thoug...

 

Great light overview on the do's & don'ts of social networking. 

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5 Reasons Why You Need to Stop Marketing and Start Teaching

5 Reasons Why You Need to Stop Marketing and Start Teaching | Social Media Marketing Strategies | Scoop.it
I think many companies are completely misusing Social Media as a marketing channel.

 

So when you are trying to sell your products, again think about selling solutions to problems instead. Think about how you can teach your customers to solve the problems they are encountering, or simply how to kick-ass at whatever it is they love doing. Oh and BTW, blogs are excellent tools for this

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Google+: There's more to explore

Google+ gives you new ways to share the right things with the right people. Take a tour of our latest improvements. http://google.com/+/learnmore Song: "Worl...
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4 Social Media Strategies That Actually Work

4 Social Media Strategies That Actually Work | Social Media Marketing Strategies | Scoop.it
Here are four actionable ways you can find new business, generate leads and make more sales through social media.

 

Not a LinkedIn fan... but it seems to be power house. 

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Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise

Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise | Social Media Marketing Strategies | Scoop.it
Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report,...

 

That's what I've been saying. But people are just not getting it. Great post by Pamela Parker. 

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Perfection Never Gets Invited to Pool Parties

Perfection Never Gets Invited to Pool Parties | Social Media Marketing Strategies | Scoop.it
If you read and watch nothing else today, make it this and the video inside. You're due for an ass kicking and this one's coming your way via a RHW reader.

 

My best ideas never originate from the depths of my soul. They’re inspired by the thoughts, actions, and feelings of others. And today is no different. If you read nothing else than this blog post today and watch nothing besides this video, know that it was all inspired by a reader named Dave who said that this video below seemed like something I would share with my audience.

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Rethinking the social network

Rethinking the social network | Social Media Marketing Strategies | Scoop.it
It’s not how many friends you have in your social circles but who you are friends with that matters, argues columnist Tom Chatfield.

 

At some point later this year, Facebook will connect one in every seven people on the planet. When it passes the billion user mark – and really it is a question of when, not if – it will inevitably be accompanied by the common lament of the social media critic: social networks degrade the idea of friendship. It’s absurd, they argue, to be “friends” with thousands of people – and an alarming sign of shallow times.

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Worldwide Social Media Usage Trends in 2012

Worldwide Social Media Usage Trends in 2012 | Social Media Marketing Strategies | Scoop.it
With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits – for advertising, promotions, PR, customer services, market research, recruitment and more.

 

Love this comment "As a marketing person I now realise that we are not the best people to 'own SM' within a company - it needs to be cross functional to really see the benefits"

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Becoming Your Own Media Company: 5 Content Marketing Tips

Becoming Your Own Media Company: 5 Content Marketing Tips | Social Media Marketing Strategies | Scoop.it
Mint and OKCupid used successful content marketing strategies to build their brands, audiences, and ultimately, their acquisition prices. Here's how startups like SeatGeak and KISSmetrics are following in their footsteps.

 

1. Dig into your data:

2. Find your niche:

3. Let your culture shine through, without being a salesman:

4. Determine what's engaging for your fans vs. what's interesting to the media:

5. Make content sharable:

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Online Marketing: What’s Your Branding Power?

Online Marketing: What’s Your Branding Power? | Social Media Marketing Strategies | Scoop.it
Online marketing is more than “selling a web presence”. It combines several disciplines, including optimization (search engine and conversion), copywriting, strategic content development and much, more.

 

Develop the ultimate brand message guide.

Create a master content development guideline.

Create a master brand guideline.

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Why a Facebook Page Isn't Enough For Your Business

Why a Facebook Page Isn't Enough For Your Business | Social Media Marketing Strategies | Scoop.it
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
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Confused.com tries out a Pinterest-based competition

Confused.com tries out a Pinterest-based competition | Social Media Marketing Strategies | Scoop.it
Confused.com has launched a Pinterest competition that aims to highlight the dangers of driving in heels.

 

"We feel really strongly about producing great content and over the last two years have built a talented in-house editorial team. Seeding our content socially is just one part of our content strategy. Testing, learning and playing in new social media platforms is another.”

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The Social Media Alphabet

The Social Media Alphabet | Social Media Marketing Strategies | Scoop.it
There was a time when the phonetic alphabet (Cfr.

 

Love this Alphabet. Today we live and work in a world with a whole new generational language and fairly soon there will likely be classes on, “how to speak Social Media”. But any language starts with an alphabet. So here is my take on how to teach the alphabet.

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6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

6 Tools That Help Bloggers Manage and Monitor Their Online Reputation | Social Media Marketing Strategies | Scoop.it
This is a guest post by Per Schmitz. Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals.

 

As Google says: “Your online identity is determined not only by what you post, but also by what others post about you – whether it is a mention in a blog post, a photo tag or a reply to a public status update.”

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Official Google Blog | Toward a simpler, more beautiful Google

Official Google Blog |  Toward a simpler, more beautiful Google | Social Media Marketing Strategies | Scoop.it

More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places. It's still early days, and there’s plenty left to do, but we're more excited than ever to build a seamless social experience, all across Google.

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When did Facebook become so uncool?

When did Facebook become so uncool? | Social Media Marketing Strategies | Scoop.it
Something strange happened Monday on the Internet.

 

What changed? Facebook -- no longer a feisty startup but a 3,000-person, soon-to-be-public corporation with $3.9 billion in cash and an $85 billion to $100 billion valuation -- spent $1 billion to gobble up a much-smaller competitor, the photo-sharing app Instagram.

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Out goes the marketing funnel, in comes the giving funnel

Out goes the marketing funnel, in comes the giving funnel | Social Media Marketing Strategies | Scoop.it
Herding prospects down a marketing funnel no longer works, marketers must instead put themselves into the giving tunnel.

 

Social media has totally disrupted the traditional concept of the marketing funnel, and has instead introduced, what I call, “The Giving Funnel”. The Giving Funnel is the path to arriving at influence and tools like Twitter and Triberr are the vehicles to get there.

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