Social-Media-Storytelling
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Social-Media-Storytelling
Everybody loves a good story. So listen to the links.
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Rescooped by Christian Spließ from Transmedia + Storyuniverse
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Transmedia Storytelling for Branding & Education

"Transmedia content doesn't promote a product it becomes part of the product!


Via The Digital Rocking Chair, Dorothea Martin
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Rescooped by Christian Spließ from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling From Lego: A World Without Limits

Transmedia Storytelling From Lego: A World Without Limits | Social-Media-Storytelling | Scoop.it

Omar Kattan: "Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms."


Via The Digital Rocking Chair
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