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Rescooped by Michelle Gilstrap from Public Relations & Social Marketing Insight
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Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home

Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home | Social Media sites | Scoop.it

More consumers prefer to shop in a physical store so they can see and touch products before making a purchase. At the bottom of the list is turning to sales associates for help. Here’s why consumers say they like to shop in stores:

47% --  See/touch items before buying41% --  Ability to take it home immediately30%  -- Take advantage of sales30% --  Redeem offers/coupons22% --  Enjoy the experience (it's fun)20%  -- More secure than buying online11% --  Get assistance from sales associates.

 

During the Mobile Shopping Life Cycle, consumers use their phones a lot, since with mobile consumers can always be shopping. Before they even head to a store, 63% of consumers use their smartphones to help prepare for the shopping trip. And once they get to the store, here’s how they use their phones, according to the survey...


Via Jeff Domansky
Michelle Gilstrap's insight:

Good reasons that consumers head to stores, but they use their smartphone for research before and during their trip.

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Jeff Domansky's curator insight, November 25, 2015 8:53 PM

Research says it all. Shoppers use mobile but still prefer in-store.

Rescooped by Michelle Gilstrap from Curation, Social Business and Beyond
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Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Social Media sites | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...

Via janlgordon
Michelle Gilstrap's insight:

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

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Varun Visruthan's curator insight, May 23, 2013 10:59 AM

Its something everyone knows and is part of.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!