Social Media, SEO, Mobile, Digital Marketing
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How to Create Customer Personas for Your B2B Marketing

How to Create Customer Personas for Your B2B Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences.

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How Facebook Can Show You What People Really Like

How Facebook Can Show You What People Really Like | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The company has a tool that groups people's interests. Beyoncé is not as popular as you think. And you'll be amazed how many people are interested in sin.

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The Wonderful World Of One-Click Mobile Buying

The Wonderful World Of One-Click Mobile Buying | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With mobile buying on the rise, columnist Jason Warnock discusses how to drive your mobile revenue and improve the mobile purchasing experience for consumers.

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Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In their latest philanthropic campaign, Toyota surpassed their campaign goals by seamlessly integrated many branches of their marketing.

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Why You Need a Business Strategy, Not a Social Strategy

Why You Need a Business Strategy, Not a Social Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In the rush to drive social engagement, don't forget: Your business strategy should come first. Your social strategy should follow.

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Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

From data collection to design, this roundup of resources is designed to make it easy for anyone to get started with data storytelling.

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Instagram Contests: Tools and Tips for Marketers

Instagram Contests: Tools and Tips for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want to increase engagement on Instagram? Have you thought about contests? Discover tools and tips to help marketers run a successful Instagram contest.

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How To Build A Massive, Engaged Twitter Following

How To Build A Massive, Engaged Twitter Following | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to growth hack Twitter and have thousands of new, targeted followers each month, and see marked improvements in engagement, traffic and subscribers. 

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Dominique Fowler Iff's curator insight, February 1, 2016 4:40 AM

Very good article summarizing the steps needed to build a strong community. Nice list of tools too.

 

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How to Use Your About Us Page to Connect With Customers [Examples]

How to Use Your About Us Page to Connect With Customers [Examples] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Transform your About Us page into a go-to destination for your brand’s compelling narrative.

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Webinar Marketing - Get 1,000 Subscribers To Your Webinar

Webinar Marketing - Get 1,000 Subscribers To Your Webinar | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Webinar marketing takes time to build up all the subscribers you need. Find out how to get 1,000 subscribers with these successful tips and tricks.

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Mike Allen's curator insight, February 1, 2016 7:33 AM

If you want subscribers, what are the ongoing benefits? Not from your view, from theirs!

 

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7 Powerful Ways to Make Your Emails More Persuasive

7 Powerful Ways to Make Your Emails More Persuasive | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Use these writing techniques to ensure your emails are convincing enough to make people take action.

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The Newbie Guide to Advertising on Facebook

The Newbie Guide to Advertising on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you want to start advertising on Facebook but seem overwhelmed by the options, read this made-for-beginners guide.

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Building Business Ideas That Succeed: How to Preflight Your Ideas

Building Business Ideas That Succeed: How to Preflight Your Ideas | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Do you have a great idea for a business?
Is there a new product you want to create?
To discover how to improve your chances for success, Pat Flynn will explore how to increase the likelihood that your next product idea is successful.
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Mike Allen's curator insight, February 1, 2016 7:38 AM

Pretesting on a group is a bright idea, but only  if the group. Is the right one and only if there is a heavy yes or no. Otherwise results can be misleading. Listen for ideas, but do not assume they are desired by every target customer. Your intuition is vital.

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How to Take an Audience-Centric Approach to Content Marketing

How to Take an Audience-Centric Approach to Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.

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Martin (Marty) Smith's curator insight, February 3, 2016 1:21 PM

Love my FitBit, but wish there was a fitbit/MartySmith page I should share. Great post about how to tune  a content engine to it's component parts here. Grat share by @massimo facchinetti 

Mike Allen's curator insight, February 4, 2016 10:36 AM

Finally a real marketing approach to content origination!

Hardeep Gill's curator insight, February 4, 2016 2:38 PM

A case study of Fitbit which shows how to identify it's customer groups and their respective interests. Would your business benefit from knowing what your customers are interested in? If yes, this article is worth reading.

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10 Free Tools That Help You Work Smarter

10 Free Tools That Help You Work Smarter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
We’d all like to get more done in less time. We also want to keep up with the latest insights. What are the tools that can help us the most? Here’s a collection that can help you to stay on top of communication, knowledge, learning, new information, and generally try to be a little better every day.
 
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Simcha Lazarus's comment, February 2, 2016 6:51 PM
Great list of tools, though I think I'm using all of these already. Except for Topsy, which sadly, is no more.
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Facebook Brand Awareness Ads: What You Need to Know

Facebook Brand Awareness Ads: What You Need to Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook Brand Awareness Ads are new. They give advertisers a whole new slice of data on your audience. Let's learn more, shall we?

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Eye-Tracking Study: How Consumers View Display Ads

Eye-Tracking Study: How Consumers View Display Ads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?

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How to Use Influencer Marketing to Boost Your Traffic and Conversions

How to Use Influencer Marketing to Boost Your Traffic and Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

People no longer turn to companies to inform them about what they want. They look to other people whose expertise they value. This is influencer marketing.

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What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Online word-of-mouth can drive exponential traffic growth, attract broad media coverage, and result in tons of backlinks and social shares. Matt Round describes the 11 key traits you should include when devising interactive content that taps into the impulse to share things on Facebook and Twitter.

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Tentronix NZ's curator insight, February 2, 2016 1:04 AM

Creating a content that goes viral is always a challenging task, this info graphic explains it in an easy way .

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11 Practical Tips To Integrate Social Media with Traditional Marketing - More In Media

11 Practical Tips To Integrate Social Media with Traditional Marketing - More In Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Integrating social media marketing into your traditional marketing effort is just plan smart marketing. Here are 11 practical tips to implement immediately!

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Mike Allen's curator insight, February 1, 2016 7:30 AM

Marketing has always been a mix of the right media. Effective agencies and all sizes of business need to assess what mix is right but is it for awareness, pre purchase interest, sale or retention and resale. Each medium has it's qualities and the message being sent must adapt to the objective in that medium

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5 ways Chipotle creates an awesome social media strategy

5 ways Chipotle creates an awesome social media strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this article you'll find social media lessons from Chipotle's social media strategy.

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The Ultimate Step-by-Step Guide to a Perfect LinkedIn Profile

The Ultimate Step-by-Step Guide to a Perfect LinkedIn Profile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out this comprehensive guide covering covering everything from the do's and don't's of a LinkedIn profile to SEO tips so your profile is more likely to show up in search results.

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P.j. Germain's curator insight, January 31, 2016 12:41 PM

Social Media marketing on LinkedIn can be very powerful when done correctly.

#socialmedia

#linkedin

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The Rocket Formula for social media campaign planning

The Rocket Formula for social media campaign planning | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A great article that guides you through the process of social media campaign planning. Get significat results from your campaign with the right planning.

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Mobile Payments: Awesome or Overhyped?

Mobile Payments: Awesome or Overhyped? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Multiple payment options, especially on mobile, are key. But what happens when there are too many options?

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Andre Griffin Jr's curator insight, February 1, 2016 12:47 AM

Remember when there was no such thing as online shopping, yet alone paying for items from you cellphone. Well, it's not surprise that retail companies are following what Apple has done after launching Apple Pay ( a mobile app that allows you to pay for items at select locations with your smartphone). Walmart has now decided to offer is loyal customers Walmart Pay. But the real question to ask is mobile payment worth it or is it overhype. Is it something worth investing in or is it becomes a liability? As a mobile consumer, I’m pretty sure we all want to feel safe and secure when purchasing items through our mobile devices. Without having that sense closure, consumers tend just look at the item and try to find something similar from another site. I think mobile shopping is only convenient when you’re in a rush and can’t get to the store or not near a computer. Mobile pay gives the consumer to many options to pay.

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Top 5 Ways Consumer-Generated Content Is Amazing for SEO

Top 5 Ways Consumer-Generated Content Is Amazing for SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content - The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.

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