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How to Write a Killer Customer Case Study

How to Write a Killer Customer Case Study | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re thinking about spotlighting your happy customers with case studies, here are some guidelines to stay on track and avoid common mistakes.

 
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YouTube strategy for brands: 10 of the best

YouTube strategy for brands: 10 of the best | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Only 74 of the top 5,000 YouTube channels are from brands.

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Stop Thinking Keywords, Think Topics

Stop Thinking Keywords, Think Topics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

"We need to stop looking at keywords and starting looking at queries." In short, we need to be focusing on what the user is looking for rather than specifically all of the ways they can phrase it.

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Giving Tuesday and Inbound Marketing: A Love Story

Giving Tuesday and Inbound Marketing: A Love Story | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to use your inbound marketing chops to rock Giving Tuesday this year.

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Improving Your Outreach - Lessons from the Travel Niche

Improving Your Outreach - Lessons from the Travel Niche | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Outreach is definitely the buzzword of the year. Whether it’s used for acquiring guest post opportunities, mentions on social media, or product reviews and feedback, having a successful process for connecting to others is essential.

 

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3 Cornerstones of Leveraging Customer Collaboration

3 Cornerstones of Leveraging Customer Collaboration | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Collaboration is the buzzword of the decade, but most companies are still screwing it up—especially when it comes to working with customers.

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5 Last-Minute Holiday Optimization Tips for your PPC Campaigns

5 Last-Minute Holiday Optimization Tips for your PPC Campaigns | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Are your PPC campaigns ready for the holidays? Here are 5 last-minute PPC optimization tips that will still put you out in front of much of the competition.
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Content Marketing Strategy: How To Create Killer Headlines

Content Marketing Strategy: How To Create Killer Headlines | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline.

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4 Ways To Drive Traffic To Your Blog [Slideshares]

4 Ways To Drive Traffic To Your Blog [Slideshares] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

4 slideshares with tips to get more website hits from Facebook, Pinterest, LinkedIn, and email.

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A Simple Tip to Get a Huge Increase in Engagement on Twitter

A Simple Tip to Get a Huge Increase in Engagement on Twitter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter has made a simple change to how Tweets appear in your stream and it has shown a large increase on engagement on Twitter. Here are some results.

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5 Travel Marketing Trends For 201

5 Travel Marketing Trends For 201 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Now I figure it would be equally interesting to try to figure out what we ought to look out for in 2014 from that industry perspective.
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Facebook Admits It's Seen A Drop In Usage Among Teens

Facebook Admits It's Seen A Drop In Usage Among Teens | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Mark Zuckerberg is a pretty smart guy, but he doesn’t know everything. If he did, he probably would not have insisted it’s “simply not true” that FacebookFB +0.03% is losing its hold on users in their teens, as he did in July.

 
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The 10 Types of Instagram Users

The 10 Types of Instagram Users | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Though Instagram boasts 150 million active users, we've whittled them down to 10 core types. Look through the list and see who you match up with.
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Peri Scope's comment, November 17, 2013 1:41 PM
верно подмечено
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5 YouTube Video Optimization Tips

5 YouTube Video Optimization Tips | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared.

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Likes Are Passive: The 3 Strongest Forms of Engagement

Likes Are Passive: The 3 Strongest Forms of Engagement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When it comes to social media marketing, it’s all about prioritization. With a world of data at your finger tips, it’s important to drill down to the meat of what you want to measure. Likes and favorites are certainly great forms of engagement.

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72% of Mobile Users Make Weekly Purchases [INFOGRAPHIC

72% of Mobile Users Make Weekly Purchases [INFOGRAPHIC | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Like any statistics that you see about social media or device usage, this infographic could be wrong. But agnostic of the numbers, this makes a good argument for mobile driving a good part of e-commerce growth.

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How to Draw People to Your Facebook Page Again and Again

How to Draw People to Your Facebook Page Again and Again | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's how to use Facebook apps to boost engagement and visibility. Learn how to use apps to serve, inform and reward your customers and fans.

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Why a Klout score may be an appropriate marketing metric

Why a Klout score may be an appropriate marketing metric | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Klout has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation

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4 Ways To Use Twitter Custom Timelines In Your Marketing Campaign

4 Ways To Use Twitter Custom Timelines In Your Marketing Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
A mere week after Twitter made its first foray into the stock market, the social networking site wasted no time in announcing a rather fancy new feature.

On Tuesday, it was revealed that Twitter Custom Timelines (I hope they come up with a snappier name for them soon!) have been added to their TweetDeck platform, giving users the chance to curate specific tweets to create a story or collection of tweets on a particular topic and share the content, either embedded on a website or using a .twitter.com link.

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20 retailers integrating Pinterest into their email marketing

20 retailers integrating Pinterest into their email marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It's not just casual Pinterest users making their own boards and pinning images, brands are fast discovering that sharing and adding pins to their own products can be an effective way to drive users to their ecommerce sites.

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Katrina Lambert's curator insight, November 18, 2013 4:53 PM

Great to see Pinterest on emails driving higher open and click-through rates for retailers.

Denise Barbezani's curator insight, November 19, 2013 6:19 AM

Pinterest is being used to drive users to many ecommerce sites of great brands. / Pinterest é utilizado para atrair consumidores para sites de ecommerce de várias marcas.

Have you ever thougth about using Pinterest? Do you have positive experience to share? / Já pensou em usar Pinterest como ferramenta? Já tem experiências positivas para compatilhar?

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How Customers Helped Us Design a Better Social Tool

How Customers Helped Us Design a Better Social Tool | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how we approached the design of our social media tool with the help of customer direction.

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Apple Announces Latest Product to Rival Google Glass [COMIC]

Apple Announces Latest Product to Rival Google Glass [COMIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In this Sunday comic, Maria Scrivan jokes about the perfect name for Apple's answer to Google Glass.
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Choosing Effective Twitter Calls-to-Action

Choosing Effective Twitter Calls-to-Action | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Sometimes, it is difficult to come up with effective tweets. It is difficult enough to limit your tweets to the 140 character maximum, which is one of Twitter’s most difficult rules for writers. Your tweets need to pack a punch and they have to do it clearly and concisely.

 
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The State of Native Advertising 2014

The State of Native Advertising 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Native advertising is changing the game of online revenue generation. The dinosaur of online advertising, the banner ad, is a classic example of what native advertising is not–a banner ad reflects a clear boundary between the realms of content and sponsorship. Users know that the blog post they’re reading is the real content and that the flashy images on the sidebar are the commercials. And after a couple of decades of advertisers operating that way, users have learned to ignore the ads. In response to that trend in user behavior, publishers and brands (and, slowly but surely, ad agencies) have worked together to introduce sponsored content past the borders surrounding the content users want and straight into the content itself.

 

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Here's Where Teens Are Going Instead Of Facebook

Here's Where Teens Are Going Instead Of Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

New research shows they're flocking to mobile chat-and-photo sharing apps WeChat, Vine and Flickr.

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