Social Media, SEO, Mobile, Digital Marketing
143.0K views | +2 today
Follow
Social Media, SEO, Mobile, Digital Marketing
Your new post is loading...
Your new post is loading...
Scooped by Kamal Bennani
Scoop.it!

How to Recruit the Content Marketing Dream Team

How to Recruit the Content Marketing Dream Team | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A truly great staff is made up of different types of people, placed in the positions they’re best at. Building your content marketing team is no different; you must select the best combination of players with different core strengths. Learn how the Giver, the Savant, and the MatrixThinker can work together to build your own Content Marketing Dream Team.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How to Tailor Conversational Keyword Searches Into Your SEO Strategy

How to Tailor Conversational Keyword Searches Into Your SEO Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google is constantly changing its algorithms to enhance the results that users’ searches bring. The biggest change came with Hummingbird, which caused some concern for people and businesses with websites. One of the big results of this update is that conversational keyword searches will rank higher and provide more relevant results.

 

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Instagram Video Done Right: 10 Brand Examples

Instagram Video Done Right: 10 Brand Examples | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Big name businesses and bloggers make Instagram video look easy, but there’s more to the medium than repurposing YouTube content. Here are 10 brands that are getting creative and doing Instagram video right.

 
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

3 Ways to Increase Your Video View

3 Ways to Increase Your Video View | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

So you want to increase your video views? We all do! And while there is no precise formula for making something go viral, there are a few ways to build momentum behind a video to help propel it into the depths of the Internet. However, there are a few things you need to know.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Sony Influencer Program

Sony Influencer Program | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Callan Green of Sony tells me that the team spent a great deal of time not only looking at how influential their potential bloggers were, but how interesting their content was. "Ultimately, we wanted something that was interesting, and not just another cookie-cutter review."

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

5 Ways to Increase Fan Page Engagement With Facebook Games

5 Ways to Increase Fan Page Engagement With Facebook Games | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Find out how Facebook games and competitions can encourage your followers to engage more and boost your Facebook page engagement.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

5 Brilliant Ways to Use #Hashtags in Social Media Marketing

5 Brilliant Ways to Use #Hashtags in Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and garner attention for your brands.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Why Graphics Bring Greater Engagement To Fan Pages

Why Graphics Bring Greater Engagement To Fan Pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Two weeks ago Facebook made an announcement to the community by stating the following:

“Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”

The summary of the article for fan pages was that text based statuses won’t be getting the exposure they use to. They want us to power pack every status with something of extreme value, statuses we’d be willing to advertise with. So what are the other options?

We can use Links, Videos, and Pictures in our statuses to bring engagement. In Facebook’s article they use links as an alternative to regular text based statuses.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Why the Key to Content Marketing is Becoming a Digital Dandelion

Why the Key to Content Marketing is Becoming a Digital Dandelion | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Take your great content marketing idea and make many smaller ideas out of it. This is atomizing your content, and Lowe's is a fantastic example.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Understanding Your Social Media Audience To Grow Your Brand

Understanding Your Social Media Audience To Grow Your Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social networks have changed the way businesses communicate. Brand owners were once able to carefully control the way their message is broadcast. Everything from the adverts and posters to the websites and the scripts for sales personnel would be crafted so that the brand voice was consistent.

Behavior has also changed. A company’s reputation being important, many companies did not take risks with how they were seen to behave.



more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Case Study on HLG Studios: How to Be Successful with Viral Video Marketing

Case Study on HLG Studios: How to Be Successful with Viral Video Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

"There are many components to a successful viral marketing campaign and (as most of us know) they are rarely a success.  There is the occasional “win” and I believe I have found one. "

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How Socially Engaged Is Your Brand? [INFOGRAPHIC

How Socially Engaged Is Your Brand? [INFOGRAPHIC | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media has changed how people and brands communicate with each other, creating expectations and new speed levels of interaction. A recent report by Sprout Social sheds some interesting light on how customer care and engagement have become intertwined.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Develop Strategic Thinkers Throughout Your Organization

Develop Strategic Thinkers Throughout Your Organization | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It's the single most important skill a leader needs.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

10 Ways To Grow Your Business With Google+

10 Ways To Grow Your Business With Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google+ seems to be rolling out new features every week. With local listings, verified content and Google hangouts, businesses are constantly being handed new ways to leverage this huge social network to help them grow.

Social networking truly caters to local businesses, and it’s too big to ignore as a part of your social media strategy.

more...
Ready Media Solutions's curator insight, February 11, 2014 12:47 PM

Ready Mobile Solutions can help you jumpstart your SEO rankings with your Google Places and Google + page.  Click here to get started

Scooped by Kamal Bennani
Scoop.it!

Buyer Personas: The Keys to Content Marketin

Buyer Personas: The Keys to Content Marketin | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Buyer personas are tools that help bridge the gap between customer experiences and expectations and the assumptions that brands make about their target audiences. Based on real data, they include educated guesses about personal histories, motivations, concerns, and pain points.

more...
2DiFore Marketing Solutions's curator insight, February 11, 2014 7:53 AM

Do you really know who your buyers or sellers are of your product or service? What are you posting that makes the difference between your brand and that other company?

Scooped by Kamal Bennani
Scoop.it!

How I Learned to Stop Worrying and Love the Nofollow

How I Learned to Stop Worrying and Love the Nofollow | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Never fear the nofollow. Here's a breakdown on why this once-cursed link type should now be a part of your overall online marketing strategy.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

The Lowdown On Using Stock Content Effectively

The Lowdown On Using Stock Content Effectively | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Stock content serves as a popular resource for professional-quality photos that can support the message. Here`s to use stock content effectively.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

The 20 Rules of Epic Content Marketing [Summary + Download]

The 20 Rules of Epic Content Marketing [Summary + Download] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing is the process of delivering brand value to an audience by publishing branded content designed to help or entertain in order to earn attention rather than pay for it.

But how do you do content marketing?

Here are 20 simple and practical rules for doing epic content marketing – with examples – from brands such including Volvo, Dove, NASA, Google, and Amazon.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How a small family business pulled off one of the greatest successes in YouTube history

How a small family business pulled off one of the greatest successes in YouTube history | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The story of how a small family business pulled off one the biggest successes in YouTube history.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

7 Ways to Attract Higher Quality Links With Better On-Page Content

7 Ways to Attract Higher Quality Links With Better On-Page Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.

more...
Scooped by Kamal Bennani
Scoop.it!

5 Essential Steps to Success in Social Media Marketing

5 Essential Steps to Success in Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media accounts for 27 percent of all time spent online. It must be part of your marketing. Here are the 5 steps to success in social media marketing

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

25 Creative and Engaging About Us Pages

25 Creative and Engaging About Us Pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Whether you’re building your own website or are just browsing for information on a business, organization or individual, the ‘About Us’ page is a vital part of every website and blog. Why? Because it’s usually one of the first destinations that visitors will click when arriving to a site. If they aren’t impressed, you can expect them to leave without reading your awesome content, signing up for your newsletter or making a purchase on your eCommerce site.

 



more...
Janice Krako's curator insight, February 9, 2014 1:06 PM

Impress your visitors to your website, make them know and understand who you are.

Scooped by Kamal Bennani
Scoop.it!

4 Fashion Brands That Understand How To Up Instagram Followers And Sales

4 Fashion Brands That Understand How To Up Instagram Followers And Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If anyone has mastered the art of strengthening consumer relationships and driving engagement on Instagram, it’s the marketing brains behind fashion brands. Instead of relying on an anonymous social media team, the most successful brands tap one personality to serve as the face of their “personal” Instagram accounts. Here’s why it works: It allows users to relate to and be inspired by the guy/girl who wears the clothes, plus it gives them a peek behind the scenes which fosters a close consumer relationship.

Below, discover a few fashion brands that do this especially well.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How to decide between a responsive website or a native mobile app

How to decide between a responsive website or a native mobile app | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Many business owners and entrepreneurs struggle with whether they shoulddesign a responsive website that works across devices or focus exclusively on building a native mobile app.

 

It’s a difficult choice to make since both options present advantages and disadvantages that must be taken into consideration when moving forward.

 

 

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Instagram Addicts Everywhere Are Uniting Offline at InstaMeets

Instagram Addicts Everywhere Are Uniting Offline at InstaMeets | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Like moths to a flame, 15 Instagram users huddle beside a bright screen during Mercedes-Benz Fashion Week for an InstaMeet, but what's an InstaMeet?
more...
No comment yet.