Social Media, SEO, Mobile, Digital Marketing
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Facebook Knows When You're About to Update Your Relationship Status

Facebook Knows When You're About to Update Your Relationship Status | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Facebook released new findings on Friday -- Valentine's Day -- that hints when two people are about to change their status to "in a relationship."
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New Data Reveals the ROI of Inbound [Free Report]

New Data Reveals the ROI of Inbound [Free Report] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want to know if inbound marketing works? Check out this ROI report from HubSpot customers. Spoiler alert: they're rocking it.

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Why the Best Social Media Education Might Be Right Under Your Nose

Why the Best Social Media Education Might Be Right Under Your Nose | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you really want to learn about social media strategy, you must look inward at your own company and processes. Forget conferences; coordinating with your internal teams and learning their approach to social is the best way to get social media education.

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Why the Best Marketing Teams Embrace Process

Why the Best Marketing Teams Embrace Process | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Learn how different companies create different processes that work for their marketing efforts.
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Get the Most Out of LinkedIn by Finding the Right Groups

Get the Most Out of LinkedIn by Finding the Right Groups | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How to find the right LinkedIn Groups for your niche.

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How to Write a Press Release

How to Write a Press Release | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude?

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How to Generate Awareness Using PPC

How to Generate Awareness Using PPC | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here's what you'll need to do to create search volume where none exists with the help of PPC advertising.

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Winning in a Highly Competitive (High CPC) Paid Search Environment

Winning in a Highly Competitive (High CPC) Paid Search Environment | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’ve worked in paid search and have had experience working with many different industries, it’s amazing to see how much average cost per clicks can vary. Generally, if the end product or service is very inexpensive or of low value (i.e. office supplies), the average cost per click will also be low. Conversely, if the end product or service is relatively expensive or of very high value (i.e. a college education), then we expect a very high CPC because advertisers can justify the expense.

 

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Why Podcasting Is a Trend Marketers Need to Follow

Why Podcasting Is a Trend Marketers Need to Follow | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you considered podcasting for your business?

Are you wondering if now is the right time to start?

In this article you'll learn about the amazing growth and the opportunities that exist for marketers.

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5 Key Points to Consider When Choosing a Demand-Side Platform

5 Key Points to Consider When Choosing a Demand-Side Platform | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
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ith so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP.

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Email Marketing for Ecommerce Websites: How To Make Emails Personal

Email Marketing for Ecommerce Websites: How To Make Emails Personal | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you still blasting your entire ecommerce contacts database weekly with a coupon and calling that email marketing? There is a better way - read this article to learn more!

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5 Common Marketing Message Mistakes You Need to Avoid

5 Common Marketing Message Mistakes You Need to Avoid | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The task of encapsulating what you stand for via the perfect marketing message is a daunting challenge. You need to appeal to your target demographic by creating a clever statement that encompasses your brand’s identity and clearly conveys what you can offer.

 

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Eight awesome social campaigns from Starbucks

Eight awesome social campaigns from Starbucks | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
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tarbucks has been hugely successful on social media, attracting tens of millions of fans and followers and becoming one of the most popular brands on Facebook.

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10 Inspired Business Card Designs Too Useful to Throw Away

10 Inspired Business Card Designs Too Useful to Throw Away | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

 

Check out some business cards too useful to throw away.

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Google: Here's How to Make Infinite Scrolling Websites Search-Friendly

Google: Here's How to Make Infinite Scrolling Websites Search-Friendly | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is being crawled, indexed, and ranked correctly, including tips on how to structure URLs and pagination.

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10 Insights on How Top Marketers Use Twitter - Report

10 Insights on How Top Marketers Use Twitter - Report | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Serious business application of Twitter was ignored for a long time. It struggled for attention. Here are insights on how top marketers use Twitter today.

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4 Hurdles Marketers Face Selling Inbound Internally (and How to Overcome Them)

4 Hurdles Marketers Face Selling Inbound Internally (and How to Overcome Them) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

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ou believe in the success of inbound marketing, but what about the rest of your organization? Here are 4 common hurdles marketers run into when pitching inbound (and advice on how to overcome them).

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A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare]

A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want better sales and marketing alignment? Check out this SlideShare, and download or ebook, "How to Create a Love Story Between Sales & Marketing."

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The Best Way to Suck at Marketing

The Best Way to Suck at Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Customers are people, not transactions, and we should all treat them accordingly. In today's Whiteboard Friday, Rand details the problem and what we can do to solve it.

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11 Things to Ask Your Clients for Content Ideation

11 Things to Ask Your Clients for Content Ideation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It is critical to create content that appeals to your various audiences, meets their needs, and converts to sales.There are questions you could ask them that could help you fill in the possible gaps in marketing and also help you reach your targeted audiences in an effective way. Let’s look at a few.

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Sales Heartbreakers: How to Use Breakup Emails to Attract Your Prospects

Sales Heartbreakers: How to Use Breakup Emails to Attract Your Prospects | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Prospects not giving you the time of day? Here's a few break up emails that will keep them coming back for more.

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A Beginner’s Guide to Building Links Through Content Marketing

A Beginner’s Guide to Building Links Through Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

 

Find out the best ways to get links to your content in this detailed guide, and how to assess the quality of those opportunities before pursuing them.

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Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries.

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Why PR is the New SEO (and What You Should do About It)

Why PR is the New SEO (and What You Should do About It) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With search engine giants favoring quality backlinks more than ever, PR professionals have a unique opportunity to leverage their skill set into SEO practices.

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9 SEO Truths Behind the Zombie Guest Blogging Apocalypse

9 SEO Truths Behind the Zombie Guest Blogging Apocalypse | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

 It’s a principle that introduces basic economics to content marketing — there are only so many eyeballs, and they can consume only so much content. What’s ironic is that there is a real relationship between the content shock concept and the pervasiveness of scaled guest blogging for links.

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