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37 Awesome Tools To Get The Most From Your SEO Campaigns

37 Awesome Tools To Get The Most From Your SEO Campaigns | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks.

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Five Key Email Automation Takeaways for Marketers

Five Key Email Automation Takeaways for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are five key takeaways from Emma's Automation Demystified guide, which helps marketers set up an email automation strategy for great results.

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What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process

What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

An inside look at Microsoft Stories' content creation process in this exclusive interview with their editorial team.

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4 Steps for Creating a Social Media Editorial Calendar

4 Steps for Creating a Social Media Editorial Calendar | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Planning out your social media efforts can make or break the social engagement you see. Here are four steps for creating a social media editorial calendar.

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Marco Favero's curator insight, November 7, 2014 4:52 AM

aggiungi la tua intuizione ...

Emily Taylor Holt's curator insight, November 7, 2014 3:29 PM

SMM  Editorial Cal in Google Drive

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YouTube Branding: 3 Ways to Personalize Your Channel | Sprout Social

YouTube Branding: 3 Ways to Personalize Your Channel | Sprout Social | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Inspired by The Hunger Games' branded series, we show you how to incorporate YouTube branding to grow subscribers and increase views across your Channel.

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7 Sneaky Tricks For Measuring Your Twitter Marketing

7 Sneaky Tricks For Measuring Your Twitter Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter marketing can be a huge asset to your business but it can also be a colossal waste of time if it’s not done right. Here's 7 ways to measure success.

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Jeff Domansky's curator insight, November 7, 2014 11:28 PM

Smart measurement tips for Twitter from Melonie Dodaro

Thermodyne Boilers's curator insight, November 8, 2014 12:10 AM

www.thermodyneboilers.com

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Why you should be marketing on Yo right now

Why you should be marketing on Yo right now | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Widely known as the most useless app of 2014, Yo has emerged from it’s shell and you should be marketing on it already.

Most people still think Yo is about sending a simple Yo to your friends and at it’s core, it still is about sending a simple Yo to someone. Yo now has marketing value due to one thing: context.

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When Is a Blog the Right Form of Content Marketing?

When Is a Blog the Right Form of Content Marketing? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Experts agree: you blogging is the answer to winning content marketing. But is it really right for you? Learn about a few times blogging isn't necessary and what you're missing out on if you don't have a blog.

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Using LinkedIn Publisher for B2B Ecommerce

Using LinkedIn Publisher for B2B Ecommerce | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Due to its focus on fostering business-to-business relationships, LinkedIn is a social network that B2B ecommerce companies should use to build brand awareness and establish industry expertise.

LinkedIn provides a variety of ways to go about it. Setting up a personal profile, participating in relevant industry groups, routinely posting status updates, and creating a Company Page are steps B2B merchants can take to maximize exposure.

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5 Reasons Tumblr Is a Good Bet for Social Media Marketers

5 Reasons Tumblr Is a Good Bet for Social Media Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tumblr allows a creative flexibility that brand marketers can’t find on other networks, and the platform enables that creativity in an impressive way. This is a focus that the network has held true to since being purchased by Yahoo.

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A Step-By-Step Guide to Your Media Company’s First Contest or Promotion

A Step-By-Step Guide to Your Media Company’s First Contest or Promotion | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn step by step how your media company can create contests and promotions for your advertisers.

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2DiFore Marketing Solutions's curator insight, November 7, 2014 7:52 AM

We've all heard it, time and time again marketing must have a plan in order for it to work. Is your company thinking of some unique campaign for the holidays but haven't begun yet? Take a peek at this blog post by Hubspot before you get started!! Have a great Friday...

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3 Techniques to Boost Facebook Customer Loyalty

3 Techniques to Boost Facebook Customer Loyalty | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Using Facebook, businesses are able to reward loyal fans, educate fans about their products, and communicate with their customers.

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Laura O'Brien's curator insight, November 4, 2014 3:46 PM

Customer loyalty is one of the most important things to a marketer. I don't understand how Facebook could successfully keep customers to various brands, being that the site changes every so often. 

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Five Tips for Effective 'Emotional Branding'

Five Tips for Effective 'Emotional Branding' | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem.Feeling is what emotional branding is about. The marketing makes a connection that isn't actually there, with the hope that the emotional connection stays in the audience's collective mind.
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Monica Sterenchak Stevens's curator insight, November 6, 2014 3:43 PM

No one likes to feel pushed into doing things. That's why making a genuine emotional connection is so much more effective. Creating compelling content is the way to touch people and tap into one's desires. Touching people at an emotional level creates trust and opens the door to motivation. Motivation to act becomes natural and also inspires people to share their feelings with others.

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How to Root Content Promotion Strategy in Measurable ROI

How to Root Content Promotion Strategy in Measurable ROI | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With a planned content promotion strategy, content can reach a larger audience and create relationships that actually turn prospects into loyal customers.

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7 Real World Social Selling Examples to Inspire You

7 Real World Social Selling Examples to Inspire You | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re someone who learns best through visualization, you may find yourself frustrated by the lack of actual social selling examples on the web. Read on to discover a wide variety of inspirational, real world examples of social selling best practices in action.

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Twitter Marketing: How to Succeed on Twitter

Twitter Marketing: How to Succeed on Twitter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you use Twitter for your business?

Are you wondering how to get more out of your Twitter marketing?

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Jeff Domansky's curator insight, November 7, 2014 11:22 PM

Useful Twitter tips from Social Media Examiner.

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5 Ways Smaller Ecommerce Retailers Can Beat Large Ones

5 Ways Smaller Ecommerce Retailers Can Beat Large Ones | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Smaller retailers that compete solely on price against large ones, like Amazon, almost always lose. But there are other ways that small retailers can beat Amazon and other large competitors.

Here are five strategies.

 

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What On-Page SEO Factors Every Web Developers Should Practice?

What On-Page SEO Factors Every Web Developers Should Practice? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The most recent introduction and update of Google’s Panda 4.0 and the new answer box, reflects that the internet world will soon turn into a critical place, where SEO and strong social network strategies will not be enough. While the SEO team will try to find out new ways to reach the top, producing content with effective keywords, will not be enough. In such a scenario, while you will be engrossed in finding out ways to improve your ecommerce trends and focus on the number of PPC your website makes, little will you realize that there is no time left to focus on your website.

Your website is the platform from where your ecommerce trends start and without it, there would have been no question of optimization. While content writers are there to produce relevant key phrases for search engines to track down, there is one pivotal role that all web developers need to know and play while optimizing a web design.

 

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Interconectados's curator insight, November 6, 2014 2:21 PM
Con la nueva actualización de Google ' s Panda 4.0 el mundo de Internet pronto se convertirá en un lugar crítico , donde fuertes redes sociales y estrategias de SEO no serán suficientes . El equipo de SEO tratará de encontrar nuevas formas de llegar a la cima, la producción de contenidos con palabras clave eficaces no será suficiente.
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Monetize Your Content With New Google Consumer Surveys

Monetize Your Content With New Google Consumer Surveys | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This week Google introduced a new way for website owners to monetize their site’s content — the Google Consumer Surveys publisher network is now open for sign ups.

What is it? Think of it like a paywall, but without having to pay actual money. Your visitors just have to answer a few short surveys in exchange for access to your content, and you earn money for each question answered.

 

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WebTech Group's curator insight, November 8, 2014 7:02 PM

Monetize Your Content With New Google Consumer Surveys - searchenginejournal.com

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20 Ways to Curate, Find & Share Great Content | SEJ

20 Ways to Curate, Find & Share Great Content | SEJ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ever wonder how many content pieces get shared, re-tweeted, and blogged about? Learn how to keep your readers engaged with these 20 curation tips!

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Monica Sterenchak Stevens's curator insight, November 6, 2014 3:55 PM

Some days we could all use a little inspiration. These 20 tips can recharge the creative juices to create some compelling content.

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A/B Testing For Beginners: 70 Resources to Get You Started

A/B Testing For Beginners: 70 Resources to Get You Started | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are two ways to make more money from your website. The first is to drive more traffic, and the second is to convert more visitors into customers.

Perhaps you already know about traffic acquisition as there are thousands of resources online for it… But what about conversion optimization? How do you know what to test or how to run A/B tests?

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Dance Content Into The Heart of Your Reader

Dance Content Into The Heart of Your Reader | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Some words are capable of dancing off the page and will inspire you to act immediately. Do you ever wonder what it would be like to create compelling content that elicits an action or response each and every time, just like music does for dancers? With the use of carefully chosen words and compelling content, you can dance your way into the heart and mind of your audience through your content.

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The Most Effective B2B Lead Generation Tactics

The Most Effective B2B Lead Generation Tactics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Sales - B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.

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Marco Favero's curator insight, November 4, 2014 7:12 PM

aggiungi la tua intuizione ...

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10 Copywriting Tips to Drive More Engagement on Social Media

10 Copywriting Tips to Drive More Engagement on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary.

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Christina Guenther's curator insight, November 4, 2014 4:47 PM

Use PAS!

Marco Favero's curator insight, November 4, 2014 7:11 PM

aggiungi la tua intuizione ...

Francesco Belli's curator insight, November 5, 2014 6:58 AM

1. Definire ed esprimere la propria USP (Unique Selling Position), cioè la caratteristica o la “filosofia” peculiare della nostra azienda, quella che ci differenzia rispetto ai competitor.

 

2. Concentrarsi sui vantaggi piuttosto che sulle caratteristiche.

 

3. Usare la formula PAS: presentare un problema - descrivere gli effetti negativi che questo problema può provocare - proporre la soluzione.

 

4. Utilizzare frasi brevi e concise, ricche di verbi in forma attiva che richiamano all’azione.

 

5. Utilizzare titoli che generano curiosità.


6. Individuare un segmento specifico di pubblico e rivolgersi direttamente a lui.

 

7. Trasmettere al lettore un senso di urgenza, come se quello che gli state dicendo possa essere di vitale importanza per lui e non possa aspettare per leggerlo.

 

8. Presentare la storia utilizzando un punto di vista unico e originale, magari inaspettato o “straniante”, anche parlando di qualcosa che non riguarda la vostra sfera di competenza ma che in qualche modo siete riusciti a ricondurre ad essa.

 

9. Fornire al lettore una chiara “call to action”.

 

10. Utilizzare come lead dell’articolo nei social un fatto o una citazione interessanti, per stimolare la curiosità (senza però anticipare nulla di essenziale, altrimenti c’è il rischio che il lettore si senta appagato dal lead e non legga l’articolo).

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How Are B2B Marketers Scoring Leads? [Infographic]

How Are B2B Marketers Scoring Leads? [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Sales - Get the scoop on B2B marketers' lead-scoring criteria and behaviors.

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