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For B2B SMBs, Twitter Gets the Best Social Leads - eMarketer

For B2B SMBs, Twitter Gets the Best Social Leads - eMarketer | Social Media & Retail | Scoop.it
Despite a majority of site visits coming from Facebook, for B2B small and medium-sized businesses, more than 80% of social media leads come from Twitter.
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Social Marketers Dive into Mobile - eMarketer

Social Marketers Dive into Mobile - eMarketer | Social Media & Retail | Scoop.it
A new eMarketer report details the ways marketers are beginning to adapt their social media campaigns to mobile. Social users are increasingly accessing on mobile, and mobile offers new avenues to reach consumers.
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Facebook Brand Engagement Grows 896% [Study]

Facebook Brand Engagement Grows 896% [Study] | Social Media & Retail | Scoop.it

Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new study from Adobe. Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature...

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Marketers Still Can't Tie Social to Bottom Line

Marketers Still Can't Tie Social to Bottom Line | Social Media & Retail | Scoop.it

Nearly nine in 10 companies in the US will market on social media this year, according to eMarketer, indicating that the channel has become almost a requirement for most brands. But measuring success beyond soft metrics like “engagement” is still far away for many, according to research...

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Mobile and Social Grab Spots in Moms' Grocery Carts - eMarketer

Mobile and Social Grab Spots in Moms' Grocery Carts - eMarketer | Social Media & Retail | Scoop.it
Female grocery shoppers are increasingly turning to mobile grocery apps and social platforms for meal planning and menu inspiration. And a significant percentage of moms seeking recipes are also using Pinterest.
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Pinterest Launches Business Pages to Get Cozy With Brands

Pinterest Launches Business Pages to Get Cozy With Brands | Social Media & Retail | Scoop.it

Pinterest is sending a signal to the multitude of brands and retailers already active on its platform that it's getting ready to open for business itself by unveiling accounts designated for marketers today.

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Pinterest Fosters Unique Shopping Behaviors

Pinterest Fosters Unique Shopping Behaviors | Social Media & Retail | Scoop.it

Marketers have been tapping into social commerce—the practice of using social media to assist in online buying—on a number of platforms, tweeting promo codes and offering fan-only merchandise on sites like Facebook. Now, according to a new eMarketer report, “Pinterest's Social Commerce Potential: What Brands and Retailers Need to Know,” Pinterest is beginning to draw their efforts...

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Tying Social Media to Business Objectives, Measurement Tactics

Tying Social Media to Business Objectives, Measurement Tactics | Social Media & Retail | Scoop.it

Even if, for many, current measures of social media marketing effectiveness are still basic, the goal of such programs has gone far beyond simply gaining followers and “likes,” research shows...

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