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Apple removes Secret from the App Store in Brazil because it breaches local free speech law

Apple removes Secret from the App Store in Brazil because it breaches local free speech law | Social media responsibility | Scoop.it

"Earlier this week, Brazil issued a court order to have anonymous sharing app Secret delisted from the App Store and Google Play store in the country. Apple has followed the instructions after it made the app unavailable in Brazil, 9to5mac reports ..."

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Instagram offers ad analytics tools : News from warc.com

Instagram offers ad analytics tools : News from warc.com | Social media responsibility | Scoop.it

"Instagram, the Facebook-owned photo-sharing network, has announced plans to roll out a suite of measurement tools to help advertisers gain better insights into how their campaigns work with users ..."

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Nonprofit Startup Redesigns Craigslist Ads for Free

Nonprofit Startup Redesigns Craigslist Ads for Free | Social media responsibility | Scoop.it
A three-person nonprofit startup, Classify Advertising, has issued an open invitation to everyone around the world to “transform Craigslist posts from boring, ineffective ads into dynamic cash cows.” Ranked as the 10th most-visited U.S.
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How quickly data is generated in social media networks. Click & See it.

How quickly data is generated in social media networks. Click & See it. | Social media responsibility | Scoop.it
From tweets to likes, see how fast data is generated every second on the internet in this interactive visualization.

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JoseAlvarezCornett's curator insight, August 17, 2014 9:26 PM

When data means money, eh?

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Is Snapchat About to Become Relevant?

Is Snapchat About to Become Relevant? | Social media responsibility | Scoop.it
Fashion publication InStyle has announced plans to reveal their highly anticipated September cover using the social messaging app, Snapchat.

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donhornsby's curator insight, August 18, 2014 8:12 AM

Use Snapchat successfully, and the lucrative under-25 demographic could be yours — and they’re loyal. They talk about brands they like. They want to interact. They value the opinions of their friends. There’s a good chance they’ll be your customers for a long time.

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Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!) - AllTwitter

Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!) - AllTwitter | Social media responsibility | Scoop.it
Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!) (RT @JDWheelerCo: Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!

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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Social media responsibility | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 

 

 


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ManufacturingStories's curator insight, August 17, 2014 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 2014 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 2014 8:29 AM

Something to think about??? I need to examine more closely.

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How Did Promoted Tweets Do During H1 2014? - eMarketer

How Did Promoted Tweets Do During H1 2014? - eMarketer | Social media responsibility | Scoop.it
Promoted Tweets are the most popular Twitter ad format, used by nearly 80% of marketers. But how are they performing? According to recent analysis, average CPM, cost per click and cost per engagement were all up between January and June 2014, especially the last two.

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Debra Askanase's curator insight, August 17, 2014 3:25 PM

"Nearly 80% of US marketers were using Promoted Tweets" in June 2014. Whoa - really?

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2,000 Years of London’s Historical Development, Animated in 7 Minutes

2,000 Years of London’s Historical Development, Animated in 7 Minutes | Social media responsibility | Scoop.it
Give 'The London Evolution Animation' seven minutes, and it will show you the historical development of London over the course of 2,000 years.

Via Dace Prauliņš, RadeBigMan
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Is it Time to Forget Free Social Media Marketing?

Is it Time to Forget Free Social Media Marketing? | Social media responsibility | Scoop.it

Is the social media free lunch over? The initial key attraction with social media marketing was you could gain global attention and market for free. (Is it Time to Forget Free Social Media Marketing?


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7 Signs You're Ready for Social Intelligence

7 Signs You're Ready for Social Intelligence | Social media responsibility | Scoop.it
Social media is the largest collection of consumer insights, but it takes time to warm your leadership team up to the possibilities -- and bottom line impact. What comes after Social Media Monitoring? Here are SEVEN signs you're ready for Social Intelligence.

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The Ultimate Directory Of Free Image Sources | Edublogger

The Ultimate Directory Of Free Image Sources | Edublogger | Social media responsibility | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed., Iva Golec, Gust MEES, donhornsby
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Mary Starry's curator insight, August 30, 2014 3:21 PM

A faculty member can never have too many resources for images.

MrBieb's curator insight, September 2, 2014 4:49 AM

Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen.

Ana Fernández's curator insight, September 2, 2014 5:23 AM

¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos?  ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia?

En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad.

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The Guide To Social Media Time Management

The Guide To Social Media Time Management | Social media responsibility | Scoop.it

Do you struggle with social media time management? Learn how to rethink your approach to social and how to prioritize the most crucial tasks.


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Using Amazon magazines for market research - Ed Dale

Using Amazon magazines for market research - Ed Dale | Social media responsibility | Scoop.it

"Mine the wealth of information available hidden in Amazon's magazine subscriptions – A step-by-step guide Let’s use Amazon.com to help us with market research It’s amazing what ..."

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The High Performance Of Online Video Advertising Is Helping It Grow Much Faster Than Other Ad Mediums

The High Performance Of Online Video Advertising Is Helping It Grow Much Faster Than Other Ad Mediums | Social media responsibility | Scoop.it
Digital video ads are high performers compared to other digital ad formats and mediums.

Via Karen Goldfarb Copywriter
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Karen Goldfarb Copywriter's curator insight, August 25, 2014 6:50 PM

Online video ads get 3x more clicks than other digital ad formats, according to BI, who wants you to sign up to get the full free report. I'm not advocatin', I'm just sayin'. 

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Google+ Facts and Figures - PinDigit

Google+ Facts and Figures - PinDigit | Social media responsibility | Scoop.it
Google, the search engine giant launched its social network called Google Plus on June 28, 2011. This social media platform helps connect other Google web properties including Gmail and YouTube.

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Five Things To Check Before You Start Your Own Business

Five Things To Check Before You Start Your Own Business | Social media responsibility | Scoop.it
It's easier than ever to start a business, but not so easy to run one. Here are five items to check for yourself before you hang out your shingle.

For so many of us, being our own boss is a dream—perhaps the dream. Today, it’s easier than ever to put up a shingle.

I’ve been an entrepreneur for 15 years and have started three businesses. I’m in continual amazement at how cheaply and efficiently you can get a business going. It wasn’t that long ago that you needed to finance a phone system and servers as they were prohibitively expensive for a startup.  Now, just about everything that used to be labor and cost intensive – from marketing to bookkeeping – can be done inexpensively through technology and cloud computing.

No longer do you need to rent that fancy copier/fax/scanner, you can use a home office printer and TurboScan. Need a bookkeeper? Do it yourself by tracking your expenses through Expensify and managing invoices via FreshBooks. And that expensive phone system with its requisite landline? Instead, get a free business line using Google Voice or spiffy conference capabilities with Uber Conference. And there are a host of services for finding just the right talent for just the time you need it.   

It may seem that the barriers are so low that now anyone can run a business. However, getting a business off the ground isn’t the same as creating a profitable, ongoing enterprise. I spend a good amount of time with entrepreneurs in my work and volunteer time. I also teach in Georgetown’s Institute for Transformational Leadership program helping coaches develop their entrepreneurial chops. 

Should you throw your paycheck aside and make the jump? When is the right time? While the answers aren’t straightforward, here’s some advice I can provide.  

1. Expect to invest upfront.

Yes, startup infrastructure can be cheap or even free. But you still need to consider the implications of brand. To get started, you need to pay for a quality logo and website, legal and professional fees, as well as for some technology. While incrementally inexpensive, the costs can add up.

There’s also a rub about the cheap alternatives – sometimes they look like it. As a new business, you need to show an enduring and professional image, and you can’t look like you’re operating on a shoe string even when you are. For example, the do-it-yourself websites can be visually unappealing and awkward to navigate — and even damage your brand.   

This is where a good business plan comes into play. Knowing all of your startup costs upfront will tell you if you’re prepared financially to cast out on your own. I typically advise setting aside 5-10K for startup costs as a benchmark for services firms. You may find it wise to do much of the setup work while you still have a paycheck to finance it.  

2. Realize that it takes 2-3 years to establish a good book of business.

I have learned this lesson several times over. You may in fact have clients right away, which is a great way to start. Still, it takes time for word of mouth and referral business to kick in. Patience—and a lot of hard work to establish a solid reputation—are key here.

Part of that work entails the basic block and tackle of mining your network for business. But eventually you’ll need to create ways of generating business beyond your immediate circle, which requires marketing. Start this in the beginning, and as you establish your brand, consider how you might incorporate an email newsletter, blogging, social media or even traditional PR.

3. Prepare to sell yourself—and for that to be the status quo.

I know many entrepreneurs who say they just want to do the work, and aren’t interested in being in sales. My advice: if you don’t want to devote a good portion of your time to sales, then don’t go into business for yourself. You’ll never be able to fully outsource this part of owning your own business. Clients come and clients go so you must always be developing new prospects.  

That doesn’t mean you have to be a natural salesperson or an extreme extrovert to close business. In fact, a meta-analysis of 35 studies of nearly 4,000 salespeople found that the correlation between extroversion and sales performance was pretty much zero. In reality, ambiverts, those people that tow the line between extroverts and introverts, tend to be the most successful salespeople. The good news is that the majority of people are ambiverts, so most of us can be effective salespeople and learn to sell on our own terms.  

4. Be open to evolving.

Most businesses change over time, and what you set out to do may not be what you end up focusing on. To be a good entrepreneur is to see uncertainty as opportunity.

Embracing evolution means being open to risk. A Copyblogger post by Johnny B. Truant makes a persuasive case that the ability to evolve is the top skill that makes an entrepreneur succeed: “You’ve got to learn to be uncertain and take risks. If you stay within what’s known and safe, you will never be truly successful. Doing what’s uncertain and risky isn’t easy, and that’s why the people who dare to do it are rewarded.”

Google started out as a simple search engine, and see how that’s going.

5. People who are interested in multiple business functions have it easiest.  

Entrepreneurs have to do a little bit of everything, especially in the beginning. It doesn’t mean that you have to love each function equally, but it certainly helps if the important ones can hold your interest.

If you can’t imagine dabbling in finance, sales, marketing, product/service development, and delivery, then entrepreneurship may not be the right fit for you. Entrepreneurship is not only the act of wearing many hats, but also the act of prioritizing which hats take precedent over others. It’s a classic mistake of entrepreneurs to spend too much time on the functions they like best, i.e. delivery, and forsake those that the business needs, i.e. finance.

This also means that you have to be your primary motivator. No one else is going to tell you to sit down and run cash flow projections when you’d rather be creating fun client programs.

Now, back to the great news. If you have passion for what you do, you may find that all of the pieces of advice above are merely steps in your bigger plan. And if that’s the case, you can now get your business launched in a few weeks – or even days — and begin making your dream your daily reality.

And to me, it is supremely cool to see so many entrepreneurs joining the party.

 

Kristi Hedges is a leadership coach, speaker and author of Power of Presence: Unlock Your Potential to Influence and Engage Others. She blogs at kristihedges.com.


 

 

 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km

 




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Marc Kneepkens's curator insight, August 18, 2014 8:11 AM

What do you think it takes to start a business?

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Behind A Twitter Campaign, A Multitude Of Stories - NPR (blog)

Behind A Twitter Campaign, A Multitude Of Stories - NPR (blog) | Social media responsibility | Scoop.it
Behind A Twitter Campaign, A Multitude Of Stories
NPR (blog)
The hashtag started trending on Twitter after media outlets began circulating images of Michael Brown, who had been shot and killed by a police officer in Ferguson, Mo.

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Social Media: An Opportunity for Psychiatrists

Social Media: An Opportunity for Psychiatrists | Social media responsibility | Scoop.it
It is essential that we psychiatrists align ourselves with the public and our patients both to disseminate accurate information and to educate. Social media allows us to have this public voice more than ever before.

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[New Data] The Performance of Facebook Post Types Over 3.5 Years | Dan Zarrella

[New Data] The Performance of Facebook Post Types Over 3.5 Years | Dan Zarrella | Social media responsibility | Scoop.it
Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse

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Digital Marketing through Facebook: Is this how it ends?

Digital Marketing through Facebook: Is this how it ends? | Social media responsibility | Scoop.it

New Facebook algorithms mean that digital marketers are working harder for poorer results. Is this how it ends? (Digital Marketing through Facebook: Is this how it ends?

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Twitter's latest experiment turns favorites into retweets (and it's annoying ... - The Next Web

Twitter's latest experiment turns favorites into retweets (and it's annoying ... - The Next Web | Social media responsibility | Scoop.it
Twitter's latest experiment turns favorites into retweets (and it's annoying ...
The Next Web
Twitter is back in experimental mode, but its latest test is annoying people.

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How quickly data is generated in social media networks. Click & See it.

How quickly data is generated in social media networks. Click & See it. | Social media responsibility | Scoop.it
From tweets to likes, see how fast data is generated every second on the internet in this interactive visualization.

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JoseAlvarezCornett's curator insight, August 17, 2014 9:26 PM

When data means money, eh?

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See the New LinkedIn Sales Navigator in Action

See the New LinkedIn Sales Navigator in Action | Social media responsibility | Scoop.it
It’s certainly been an exciting two weeks since our New LinkedIn Sales Navigator launch.  We’ve seen a great response from our customers and the media, as we pursue our mission to connect buyers and sellers to build relationships that drive

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20 Best WordPress Themes for Non Profits and Charities | WP Template

20 Best WordPress Themes for Non Profits and Charities | WP Template | Social media responsibility | Scoop.it

Are you ready to start a fundraising website for your non-profit clients?

 

We have collected some of the finest WordPress themes for charity and non-profit organizations that have been designed by a team of professionals with many years of experience in this field. This is the perfect time to launch a fundraising website with the year coming to an end.

 

These themes are designed to help non-profit organizations generate surplus revenue with easy-to-use customization features....


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Jeff Domansky's curator insight, August 17, 2014 10:20 AM

Useful guide to WordPress themes for nonprofits and charities.

Jakarta Web Developer's curator insight, August 17, 2014 5:49 PM

20 Best WordPress Themes for Non Profits and Charities