Social Media Resources
66 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Stuart Davidson
Scoop.it!

A Complete Guide To Social Media Marketing Strategy

Is your business active on social media? Are you getting a return on investment from your social media marketing strategy? It’s very common nowadays that businesses are active on social ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

How To Implement A Strategic Marketing Process

How To Implement A Strategic Marketing Process | Social Media Resources | Scoop.it
Do you have a strategic marketing process in place? If you don’t think strategically about your marketing process, it’s likely that it won’t continue to meet customers needs and expectations ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

Website Conversion Should Be A Marketing Priority

Website Conversion Should Be A Marketing Priority | Social Media Resources | Scoop.it
Is your website converting visitors into paying customers? If not, then you’re business is leaving money on the table. Website conversion should be your first marketing priority because it’s usually ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

Streamline Marketing Success Using Gun To The Head Approach

Streamline Marketing Success Using Gun To The Head Approach | Social Media Resources | Scoop.it
Do you know what your most effective sales or marketing tactic is? If it was life or death that you had to find a new ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

Faster Marketing: 7 Out Of 10 Mindset

Faster Marketing: 7 Out Of 10 Mindset | Social Media Resources | Scoop.it
Do you struggle to meet your own marketing deadlines? Are you getting caught up with taking a long time to perfect your preparation? The 7 ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

25 Marketing Quotes To Inspire And Amaze

25 Marketing Quotes To Inspire And Amaze | Social Media Resources | Scoop.it

We all need to be inspired and pushed to greater heights. Marketing can become stale and routine otherwise. With that in mind, with the help ...

more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

30 Marketing Skills For Driven Professionals To Master

30 Marketing Skills For Driven Professionals To Master | Social Media Resources | Scoop.it
Every marketing professional, either firmly established or brand new to the industry, can benefit from revisiting their skill set and enhancing their capabilities. It like ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

How To Promote Your Blog Successfully In 2015

How To Promote Your Blog Successfully In 2015 | Social Media Resources | Scoop.it
Whether you have an established blog or are planning to launch a new site in the near future, you will need to understand how to ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

12 Social Media Marketing Tips To Master

12 Social Media Marketing Tips To Master | Social Media Resources | Scoop.it
Are you using social media marketing to help grow your business? Do you have any social media marketing tips that you've learned from your experiences ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

20 Twitter Business Tips For Successful Social Marketing

20 Twitter Business Tips For Successful Social Marketing | Social Media Resources | Scoop.it
Twitter has become a popular tool for businesses seeking to grow their online presence and build upon their capabilities. While there are many Twitter business ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

Planning A Profitable Digital Marketing Strategy

Planning A Profitable Digital Marketing Strategy | Social Media Resources | Scoop.it
Ask any successful marketing consultant, adviser or strategist what you need when creating a digital marketing strategy and the answer will invariable include "a solid ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

How To Generate More Blog Traffic: My 140k Case Study

How To Generate More Blog Traffic: My 140k Case Study | Social Media Resources | Scoop.it
This article covers how I reached 140,753 pageviews within exactly 12 months since relaunching my website on November 17th, 2013. You can quickly recap on ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

Understanding How To Leverage Social Media For Business

Understanding How To Leverage Social Media For Business | Social Media Resources | Scoop.it
Too often, businesses think they can leverage social media by simply thinking about it as a bolt-on to existing marketing efforts or by outsourcing it ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

How To Increase Business Sales By 20-40% Overnight

Did you know that one of the easiest ways to increase business sales is to add guarantees to your products or services? It’s a simple and easy strategy to implement. ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

50 Thought-Provoking Social Marketing Quotes

50 Thought-Provoking Social Marketing Quotes | Social Media Resources | Scoop.it
Looking for some thought-provoking social marketing quotes to share across your social media profiles?
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

Next Big Marketing Development? 16 Top Influencers Discuss

Next Big Marketing Development? 16 Top Influencers Discuss | Social Media Resources | Scoop.it
A little while back, Brandwatch conducted a Twitter Influencer study and decided to print some neat Top Trump cards of the 40 influencers included. Shortly ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

Win More Customers Via Conversion Rate Optimisation

Win More Customers Via Conversion Rate Optimisation | Social Media Resources | Scoop.it
Use conversion rate optimisation to find weaknesses and increase the effectiveness of resources.

Every increase will ultimately mean winning more customers and business profits, so it's a practice that you should look to implement immediately.
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

Content Marketing Strategy: 59 Different Channels & Formats

Content Marketing Strategy: 59 Different Channels & Formats | Social Media Resources | Scoop.it
Looking to develop a content marketing strategy for your business?

If your business is already investing time and resources in leveraging content marketing to meet corporate goals and objectives, then having a content marketing strategy in place is critical.

Why Do You Need A Content Marketing Strategy?

Simply put, without a content marketing strategy in place, you'll have no direction or focus for your efforts. There would be no road map that outlines your plans, with no metrics or milestones to assess or report.

...and ALL marketing should be measured.

Not only do you need a content marketing strategy, you also need to document it. Businesses with a well documented content marketing strategy:

Are far more likely to meet content marketing goals and objectives
Feel more secure with every aspect of content marketing
Believe their content marketing tactics are more effective
Are able to justify spending more of their marketing budget on content marketing
Content Marketing Strategy Overview


Image courtesy of: Altimeter
Paid

Print (e.g. Newspapers, Magazines)
Radio
TV
Social Media Advertising
Mobile Advertising
Native Advertising
Owned

Print (e.g. Collateral)
Websites
Microsites
Blogs
Online Communities
Digital Media Center
Press Room
Email
Webinar
eLearning/Online Training
Physical and Virtual Events
Mobile
Earned

Facebook
Twitter
YouTube
Vine
LinkedIn
Google+
Pinterest
Tumblr
Q&A Sites (e.g. Quora)
Slideshare
Instagram
Wikis
Review Sites (e.g. Yelp, Trip Advisor
Media Mentions
Online Communities (e.g. Inbound.org, GrowthHackers
Text

Short-Form

Email/Web Copy
Articles
How-To's
Q&A's
Testimonials
Newsletters
Press Releases
Long-Form

eBooks
White Papers
Case Studies
Playbooks
Guides
Directories
Micro-Form

Facebook Posts
Tweets
Blog Comments
Graphic

Infographics
Photos
Slide Presentations
GIFs
Audiovisual

Narrative Videos (e.g. Vlogging)
Interviews
Video Demonstrations
Webinars
Podcasts
59. Apps/Games

Whether you are making a traditional mobile app or an iOS / Android game, content marketing strategy is a crucial step on the way to success. You can read learn more about planning and marketing mobile applications here.

Expand Your Content Marketing Strategy

Focusing on a narrow range of content marketing strategy channels and formats will mean your limiting your reach and audience. You have to get the mix and variety right for you business.

What are the most successful content marketing channels for your business?

Which content marketing channels do you want to expand into next?
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

5 Components Of A Social Media Policy

5 Components Of A Social Media Policy | Social Media Resources | Scoop.it

Does your business have a social media policy? When was the last time you considered your companies social media policies and procedures? If you don't ...

more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

7 Fundamental Content Marketing Plugins For Your Website

7 Fundamental Content Marketing Plugins For Your Website | Social Media Resources | Scoop.it

Websites are now extremely easy to create, manage and maintain due to content management systems (CMS's) like WordPress being available. These CMS's are designed so ...

more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

How To Generate Content Marketing Leads Before Typing A Word

How To Generate Content Marketing Leads Before Typing A Word | Social Media Resources | Scoop.it

Content marketing is a popular strategy for businesses. But how do you generate content marketing leads? And how do you do so before even typing a word?

Stuart Davidson's insight:

Content marketing has become very popular in recent years as a strategy to establish awareness and interest for a business or brand.

Blogging. Social media marketing. Webinars. White papers. eBooks. They are all different tactics and formats for business to leverage content marketing.

But are businesses generating content marketing leads?

more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

51 Of The Best Motivational Business Quotes

51 Of The Best Motivational Business Quotes | Social Media Resources | Scoop.it
Sometimes, it's 'best practice' in business to take a few moments to sit back and get inspired by some motivational business quotes. Business quotes that ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

How to Convince Your Boss That Social Media Works

How to Convince Your Boss That Social Media Works | Social Media Resources | Scoop.it
maybe How to Convince Your Boss That Social Media Works Social media works when there is a business return on investment (ROI). Social media works ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

Where’s Your Social Media Traffic Coming From?

Where’s Your Social Media Traffic Coming From? | Social Media Resources | Scoop.it
Which social media platforms are you using to drive traffic to your website? Do you know how strong your presence is in each network performs ...
more...
No comment yet.
Scooped by Stuart Davidson
Scoop.it!

How To Generate Business Leads Using Social Media

How To Generate Business Leads Using Social Media | Social Media Resources | Scoop.it
For most businesses that invest in social media marketing, generating leads and increasing sales is their primary objective. Money spent on marketing is supposed to ...
more...
No comment yet.