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A Strategic Approach to Social Media Intelligence

A Strategic Approach to Social Media Intelligence | social media research delivery | Scoop.it
AREA203 Digital Communications Director Casey Knox shares her findings from two years worth of studying best practices of social media intelligence.
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50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today | social media research delivery | Scoop.it

Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

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Forming a Social Media Research Strategy for Competitive Intelligence

Forming a Social Media Research Strategy for Competitive Intelligence | social media research delivery | Scoop.it

Social media has enhanced the information professional's research toolkit. Freelance information professional Claire Whayman examines the importance of developing a social media research strategy for competitive intelligence, covering tools from Facebook to Twitter, and offers tips on best practice as well as key points to avoid.

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Your Social Media Marketing requires Images #imagestorytelling #infographic

Your Social Media Marketing requires Images #imagestorytelling #infographic | social media research delivery | Scoop.it

The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable. Recognizing that images significantly increase the chances of your message being shared means that your social media marketing efforts must incorporate imagery.

 

It’s one of the reasons why we also love our sponsors, Depositphotos. They have an enormous selection of affordable images that you can use to dress up your social media campaigns.

 

This infographic from LTU points out some of the interesting statistics associated with social media and images. If you want know more about Visual Brand Intelligence, download our whitepaper Brand Intelligence in the age of Imagery.




Via Brian Yanish - MarketingHits.com
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Are surveys a thing of the past?

Are surveys a thing of the past? | social media research delivery | Scoop.it

Has social media led to the death of social media?

 

Even if social media reduces the survey's prominence, savvy companies won't limit their feedback collection mechanism to social media. After all, social media isn't the end-all and be-all of customer intelligence.

It can provide great insight, but it's just one view, and a highly imperfect one at that.

 

And there's still a lot to like about surveys:

Well-designed surveys can obtain answers to specific questions a business has deemed important. Social buzz may have value, but there's no guarantee it will answer the questions you need answered.They can be segmented, making it possible to gain insights that would be difficult if not impossible to obtain using social media.Surveys can be tightly controlled. If the ultimate goal of listening to customers is to make better business decisions, having a methodology for collecting and analyzing data is crucial.

 

Put simply, there's a lot a survey can do that analysis of passively-gathered social media data probably can't, and vice versa.

 


Via CYDigital
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CYDigital's curator insight, January 6, 2013 5:35 PM

See the article at econsultancy.com.


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