Social Media Relationships
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Social Media Relationships
Social Media and Business building Relationships.
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One Tweet can bring thousands in return on investment

One Tweet can bring thousands in return on investment | Social Media Relationships | Scoop.it

Social Media Return on Investment: Engagement brings results

A True Story

There once was a champion of all things social media, who built an enormous following on platforms like Twitter, Facebook, and others.

She practiced what she preached, so each day she took time to start conversations, respond to those who tweeted, and practice simple manners. Saying things like thank you. Things that weren't exactly about social media return on investment, but things she did nonetheless.

So one day, she started her day doing what she always did. She spent time searching out those who had found her message valuable and had shared it, and she responded to their generosity of spirit.

On this particular day, she did the same. Just like always, social media return on investment was the farthest thing from her mind. And on this day, one of those thanked included a boutique owner new to social media but determined to learn from the best how to build her business using this technology.

After looking at this particular boutique owner's profile to learn more about her, the social media champion sent back a kind of message she always did. "Thanks for the RT – how's your day going?"

The boutique owner was surprised that someone with tens of thousands of followers (not to mention a sizeable social media business) might take the time to respond personally respond to someone with so few followers. She wondered why someone so savvy would engage her, without any obvious social media return on investment at that very moment. And as a result, she began listening, subscribing, and purchasing everything that came from her newfound mentor about building engagement and business on social media.

Her new teacher announced a conference about the very subject of return on investment in social media. She bought the first ticket, along with assorted other items.

At the conference, the boutique owner sat at a table with a variety of other business owners. Her table mates included a woman with her own social media consulting and management business, not to mention a sweet Southern accent that she'd paid to try to lose in the name of sounding more "professional" and "less Southern belle." She'd failed at losing it completely. She also had a passion for teaching other women, moms, to use the tools of social media. "Return on investment" in her mind was creating enough business for herself and other moms to allow them to stay home and raise their children without always having to worry about money.

The boutique owner happened to love all things Southern, and was utterly charmed by this woman with a gentle drawl who lived her passion of empowering moms in business.

And, for the first time being totally herself, Southern accent, values and all, the boutique owner and the new social media consultant talked on and on. And very naturally, they came to the point in their conversation where they both realized she'd be more effective in her business by outsourcing her social media. Return on investment would just be higher, outsourcing to a professional social media consulting firm, rather than trying to do it all herself.

From a Tweet of thanks, to a conversation infused with simple honesty and integrity, to a sizeable social media contract. This is the power of engagement and social media done right. This is the real potential of social media return on investment.

If I could give you just one takeaway from my story (hard to make it just one!), it would be this: Be yourself.

It's so tempting to try to be an impersonal professional and leave the real you out of the picture. But time and time again I see this in my own business: People want to interact with real people, not cardboard shells. And while some people might not like the real you, other people – your ideal client – absolutely will, and seek you out to do business, if you just let them!!!

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Are You A difficult Person ? Relationship Advice for Couples

Are You A difficult Person ? Relationship Advice for Couples | Social Media Relationships | Scoop.it
Are You a Difficult Person? Relationship Advice for Couples for expert Barbara J Peters.
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Meet The 30 Biggest Social Media Advertisers Of 2012 [Ranked]

Meet The 30 Biggest Social Media Advertisers Of 2012 [Ranked] | Social Media Relationships | Scoop.it
See each advertiser's social media strategy.

Via Rami Kantari
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Snip.it | Collect Your Web

Snip.it | Collect Your Web | Social Media Relationships | Scoop.it
Collect your web (Here come the tweeting robots - Fortune Tech - http://t.co/RaSg6ZkO @snipit...)...
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Twitter / FishmanSeth: RT @JPKirchmeier: "QR Code ...

Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.
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My Guest Interview: Real Life Small Biz Talk |

My Guest Interview: Real Life Small Biz Talk | | Social Media Relationships | Scoop.it
My Guest Interview: Real Life Small Biz Talk - http://t.co/QcO5LDln via @socialwithsara @boriquachicks...
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Inside “The Hunger Games” Social Media Machine

Inside “The Hunger Games” Social Media Machine | Social Media Relationships | Scoop.it
The success of The Hunger Games wasn’t exactly a long shot. But then, it wasn’t a foregone conclusion either (see: the performance of best seller-turned-box-office-disappointment The Girl with the Dragon Tattoo).
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Big Changes for the Big Social Media Platforms | Social Media Today

Big Changes for the Big Social Media Platforms | Social Media Today | Social Media Relationships | Scoop.it
This has been a busy week for social media! There have been so many changes that it can sometimes be hard to keep up. That's why we are wrapping up the most important stories of the week for you right here.
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55+ Events in Business, Tech and Social Media

55+ Events in Business, Tech and Social Media | Social Media Relationships | Scoop.it
Our Events Board helps event organizers and the Mashable community convene at events in social media, tech, marketing and other fields.
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Want a Reason Why Your Business Needs a Blog ? Money good Enough !?"

Want a Reason Why Your Business Needs a Blog ? Money good Enough !?" | Social Media Relationships | Scoop.it

Are You Taking Advantage of These Blogging Benefits?

Four Reasons Why Your Business Needs a Blog

You've heard it all before. Your business needs a blog. It's a great way to keep in touch with your customers and let them know what's going on with your company. So you set up a blog and write a post once in awhile to keep your customers and prospects updated. After all, that's all there is to it, right? WRONG!
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There are so many other benefits to having a business blog I couldn't possibly list them all in one short post. So here are my favorite four reasons why your business needs to take advantage of its blog.

1. Your blog is a dynamic piece of internet real estate.

Do you remember those old-fashioned static websites, where if you visited once, and went back again a month later, chances are nothing had changed? I had one of those websites way back in 1997, and let me tell you it was a pain the keyboard to keep updated. Adding a page required physically building a new page, and then updating all the other pages to add the new page to the navigation. As much as I love coding, it was not a fun job to have to do every few days.

Blogs are much more dynamic. It's easier to create content and update your site on a regular basis. And when you keep your blog updated consistently and regularly — daily is your best bet — people remember you. They love coming back to your blog because they get to know that you always have updated content for them to read and share with their friends.

Adding new content consistently also brings visitors of the robotic kind. And by that I mean search engines. The googlebot is a smart little cookie, and it knows when you've got updated contented. The more you update, the more often it visits, and the quicker your posts get indexed.

Take advantage of the dynamic nature of your blog by adding new content regularly

2. Blogs are perceived as trustworthy.

You know that people do business with people they know, like, and trust.

The best way to start building that trust is with your blog. People generally know what a blog is, and regardless of what blogging platform or theme you use, all blogs look pretty much the same. That builds trust with your audience because they will trust the look and feel of your blog more than they will trust a static website.

In fact, a recent study undertaken for the women's blogging site BlogHer found that "more women buy based on recommendations from blogs than from Facebook, Twitter or Pinterest." (Source: http://www.blogher.com/blogher-2012-study-blogs-beat-facebook-trust-test)

Take advantage of your blog by using its trust factor to build your audience's trust in you.

3. People with blogs sell more.

It's been proven. HubSpot's State of Inbound Marketing Survey for 2012 found that 66 percent of bloggers who posted weekly gained at least one customer as a result of their blogging efforts. That jumped to 92 percent for bloggers who posted more than once a day! (Source: http://www.hubspot.com/state-of-inbound-marketing/)

When you use your blog to build relationships and trust with your customers and clients, it's not a big leap to expect them to buy what you're selling.

Take advantage of your blog to sell more products and services.

4. Blogs build networks.

When you have a blog, you have an open door of communications with not only customers, clients, and prospects, but also with other people in your industry.

By using the comment process and exchanging guest posts, you create a network of like-minded people who are willing to share information with each other.

This is my favorite reason of the four. I have met so many amazing people as a result of being a blogger, and can honestly tell you that without my blog I would not be in business today.

Take advantage of your blog by using it to network with other bloggers in your industry.

These are just a few of the reasons why your business should have a blog. By taking advantage of all the opportunities your blog presents, you can take your business to the next level.

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What Everybody Ought to Know About Generating Leads with Social Media

What Everybody Ought to Know About Generating Leads with Social Media | Social Media Relationships | Scoop.it
What everybody ought to know about generating leads with social media.
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The Best Ways to Use Social Media in Your Job Search - Forbes

The Best Ways to Use Social Media in Your Job Search - Forbes | Social Media Relationships | Scoop.it
The Best Ways to Use Social Media in Your Job SearchForbesWhether you are just thinking about making a job change, looking for your first job after college, or find yourself unexpectedly amongst the unemployed, you will find that having a social media...

Via Rami Kantari
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Yikes! The Social Media Quick Fix Band-Aids are Falling Off! | The Marketing Nut

Yikes! The Social Media Quick Fix Band-Aids are Falling Off! | The Marketing Nut | Social Media Relationships | Scoop.it
It's not like we didn't tell ya' folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a...
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Five ways to annoy people on Twitter - CNN.com

Five ways to annoy people on Twitter - CNN.com | Social Media Relationships | Scoop.it
Netiquette: Here's how not to make your Twitter profile look tacky. (Lmao this is funny! Looking at everyones profile RT @ktsummer: hahahaha at #4!
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Content Marketing Tactics For Your Blog and Social Media Campaigns

Content Marketing Tactics For Your Blog and Social Media Campaigns | Social Media Relationships | Scoop.it
My way of implementing newsjacking is to find stories that have a potential to go viral (at least to some extent) for a particular niche or community.
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Top 50 Social Media Bloggers Powered by Kred.com

Top 50 Social Media Bloggers Powered by Kred.com | Social Media Relationships | Scoop.it
Capbemini leaderboard real time event influencer ranking powered by Kred.com.
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I'll Have Another out, but business as usual for Dullahan - USA TODAY

I'll Have Another out, but business as usual for Dullahan - USA TODAY | Social Media Relationships | Scoop.it
USA TODAYI'll Have Another out, but business as usual for DullahanUSA TODAYWe've just got to go about our business," said Ray Smith of West Des Moines, one of the partners in Iowa-based Donegal Racing, owner of Dullahan.
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