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10 Video Marketing Metrics to Help Establish ROI | 60 Second Marketer @AskJamieTurner

10 Video Marketing Metrics to Help Establish ROI | 60 Second Marketer @AskJamieTurner | Social, media, public relations, digital media, marketing | Scoop.it

For digital marketers, video represents a unique opportunity. Brand films don’t only attract and hold attentions far better than written or image based content, they also encourage a deeper and more meaningful engagement with audiences. With YouTube democratising the playing field, businesses big and small have the opportunity to grow huge audiences online.

 

When it comes to consumer engagement though, YouTube is only the tip of the iceberg. Social video gains a staggering 1200% more shares than text and image based content combined. Just look at this screenshot from Sprout Social’s Facebook stats to see how video puts other social content types in the shade.

 

Of course, video can be a tricky thing to pin down when it comes to ROI. Unlike search engine optimisation and paid advertising, video’s effects aren’t as easily trackable online and, along with the continuing misconception that it is prohibitively expensive, it’s perhaps no wonder that so many smaller companies are still resisting video.

 

Naturally, as a video marketer myself, I’d like to address these concerns, so in this article for the 60 Second Marketer, I’m going to walk you through the most common video marketing metrics to factors into your content strategy when establishing your goals and KPIs....


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Jeff Domansky's curator insight, October 19, 2017 1:08 AM

Valuable video marketing tips from Jamie Turner..

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The 12 Stages of Burnout, According to Psychologists

Tell someone 'I'm sick' or 'I'm tired' and you're not really giving them much information. How sick? How tired? Do you have a mild cold or a dread disease? Are you a new parent who hasn't slept in months or did you just enjoy the party last night a little too much?

 

Burnout is the same. It comes in different degrees, from your common 'I can't wait for happy hour' variety, to far more serious 'I need to take a six-month sabbatical and re-evaluate my life' burnout. The appropriate response for different stages is very different.

 

So how do you know how burnt out you are exactly? Science, apparently, can help. Recently 99U's Hamza Khan dug up a classic Scientific American article (subscription required) that describes a 12-stage model of burnout developed by psychologists Herbert Freudenberger and Gail North. Here are the stages the scientists outline:


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The Learning Factor's curator insight, August 2, 2017 6:41 PM

How bad is your burnout? Here's the scientific answer.

rodrick rajive lal's curator insight, August 4, 2017 12:41 AM
As work pressure mounts and the need to compete with yourself and your partners becomes a reality, one is exposed to stress. Burnout is the result of your not being able to handle stress. Unfortunately, employee burnout is a serious issue today. Attrition is the result of burnout. However some corporates will not keep their employees for a long time in any case, so it is expected that employees will leave long before burnout takes place.
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15 Customer Service Skills that Every Employee Needs

15 Customer Service Skills that Every Employee Needs | Social, media, public relations, digital media, marketing | Scoop.it
There are 15 customer service skills that every employee must master if they are forward-facing with customers.

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Daniel Watson's curator insight, May 22, 2017 11:56 PM

 

Customers are the lifeblood of your business, and existing customers will provide a good proportion of future revenues, if they are treated correctly. As employees are chiefly responsible for serving customers, it is beholden upon every business owner, to select the employees with the right skills to perform all customer facing roles. This great article, provides a list of the 15 key skills that customer service employees need to have, in order to perform their roles effectively.

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20 Free Tools Your Small Business Should Be Using Today

20 Free Tools Your Small Business Should Be Using Today | Social, media, public relations, digital media, marketing | Scoop.it

Software doesn't have to be expensive for small to midsize businesses (SMBs). To help you celebrate National Small Business Week, here are 20 free tools to get your SMB up and running.


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Daniel Watson's curator insight, May 3, 2017 10:17 PM

 

Small business owners usually operate on tight budgets, and often go without the tools they should be using, to make their businesses more efficient and more productive. Fortunately, small business owners can now access virtually any tool they need online and for little or no cost. Check out the 20 tools highlighted in this article, and find the ones that will help you to improve your business processes.

Jeff Domansky's curator insight, May 4, 2017 10:15 AM

Good list of social media tools.

Jeff Domansky's curator insight, May 4, 2017 10:17 AM

Good list of social media tools.

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8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging

8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging | Social, media, public relations, digital media, marketing | Scoop.it

Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not how can you become a world-class copywriter in a short period of time if you have only minimal experience?


It took me 10 years to improve, figuring out these techniques. By practicing them, you’ll be able to improve a lot faster....


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Jeff Domansky's curator insight, January 7, 2017 10:50 AM

Neil Patel shares epic copywriting tips. Basics nicely captured for newbies.

Nevermore Sithole's curator insight, January 10, 2017 1:44 AM
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What Are The Best Times & Days to Post to Social Media? #Infographic

What Are The Best Times & Days to Post to Social Media? #Infographic | Social, media, public relations, digital media, marketing | Scoop.it
Trying to find the optimal times and days for your social media posts can be a difficult challenge. You have to make it an effort to post at different times each day for each social media account, while tediously recording your results.

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DigitalDimension's curator insight, November 23, 2016 12:47 PM
¿Quieres saber cuáles son los mejores días y horas para publicar en las redes sociales? 
AvizorMedia's curator insight, November 24, 2016 3:36 AM
Los mejores días y horas para publicar en Redes Sociales. Interesante infografía ¿Conocías los datos? 
EL OBSERVATORIO DIGITAL's curator insight, December 10, 2016 4:01 AM
Completa infografía que ayuda a conocer los  mejores  momentos para publicar en las redes sociales (Facebook, Twitter...)
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Which Countries are best at converting Economic Growth into well-being?

Which Countries are best at converting Economic Growth into well-being? | Social, media, public relations, digital media, marketing | Scoop.it
Some of the wealthiest countries in the world are failing to convert economic growth into well-being for their citizens.
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Sample These 45+ Content Tools to Create, Curate, and Measure

Sample These 45+ Content Tools to Create, Curate, and Measure | Social, media, public relations, digital media, marketing | Scoop.it
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
Via Jeff Domansky
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Jeff Domansky's curator insight, August 6, 2016 11:02 AM
Here are 45 content creation solutions to help you create, curate, and measure courtesy of the Content Marketing Institute.
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4 “What’s Working NOW” Facebook Post Ideas

4 “What’s Working NOW” Facebook Post Ideas | Social, media, public relations, digital media, marketing | Scoop.it
How is it going with getting your posts seen by your fans on Facebook these days?

Let me guess. You have great stuff that think your fans are going to love.

You post it and wait anxiously for all of the Reactions (used to be Likes), Comments and Shares you are bound to get (WOW! what a Facebook community-building genius your are!) and then…

…CRICKETS! and a big UUUGGGHHH, what happened, right?

Low Facebook Reach is NOT Your Fault

I will say it again…it’s NOT your fault. The truth is that Facebook has stacked the cards against you.

Via Jeff Domansky
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Jeff Domansky's curator insight, May 4, 2016 8:25 PM

Kim Garst offers four excellent Facebook post ideas.

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15 Things To Remove From Your Website Immediately

15 Things To Remove From Your Website Immediately | Social, media, public relations, digital media, marketing | Scoop.it
There are millions of things you can add to your site. But some of them are bad. Here are fifteen things you should probably remove from your site today.
Via Daniel Watson
Olafur Haraldsson's insight:

 

Websites are a necessity for the majority of businesses, and any business that has operated for any length of time, will have added any number of items to their site to improve its lead generation capacity or visual aspects. Unfortunately as times change and technology marches forward, what was once a plus for a website, may now be a real negative. This article highlights elements of many websites, that one should consider removing if they are no longer adding value in a positive sense, and it is also a good blueprint to consider if building a new website.

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Antoni Montseny i Domènech's curator insight, April 5, 2016 4:19 AM

 

Websites are a necessity for the majority of businesses, and any business that has operated for any length of time, will have added any number of items to their site to improve its lead generation capacity or visual aspects. Unfortunately as times change and technology marches forward, what was once a plus for a website, may now be a real negative. This article highlights elements of many websites, that one should consider removing if they are no longer adding value in a positive sense, and it is also a good blueprint to consider if building a new website.

neistersen.com.tr's comment, April 5, 2016 7:05 AM
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http://www.neistersen.com.tr/
Alex Rodrigues's curator insight, April 5, 2016 8:53 AM

 

Websites are a necessity for the majority of businesses, and any business that has operated for any length of time, will have added any number of items to their site to improve its lead generation capacity or visual aspects. Unfortunately as times change and technology marches forward, what was once a plus for a website, may now be a real negative. This article highlights elements of many websites, that one should consider removing if they are no longer adding value in a positive sense, and it is also a good blueprint to consider if building a new website.

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50 Features Every Small Business Website Must Have [Infographic]

50 Features Every Small Business Website Must Have [Infographic] | Social, media, public relations, digital media, marketing | Scoop.it

Having a strong web presence is mandatory, even for small businesses just starting out.


Via Daniel Watson
Olafur Haraldsson's insight:

 

Few will dispute that a modern website is essential to any business hoping to remain at the forefront of their industry. For those whose business website is no longer newish, or for those business owners just starting the process of building a website, knowing what features are a must have is important information. This excellent infographic should prove very useful for anyone reviewing an existing website, or currently planning to build one from scratch.

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Alex Dolhescu's curator insight, March 22, 2016 4:40 PM

 

Few will dispute that a modern website is essential to any business hoping to remain at the forefront of their industry. For those whose business website is no longer newish, or for those business owners just starting the process of building a website, knowing what features are a must have is important information. This excellent infographic should prove very useful for anyone reviewing an existing website, or currently planning to build one from scratch.

ismokuhanen's curator insight, March 27, 2016 6:37 AM

 

Few will dispute that a modern website is essential to any business hoping to remain at the forefront of their industry. For those whose business website is no longer newish, or for those business owners just starting the process of building a website, knowing what features are a must have is important information. This excellent infographic should prove very useful for anyone reviewing an existing website, or currently planning to build one from scratch.

Martin-Elmore's curator insight, August 25, 2017 7:12 PM

Creating a Website that promotes your business is key to success. The features mentioned in this article ... should help anyone want to brand themselves as experts in the business. 

#essentialoilsbusiness #doTERRA #oillov.com #oilliv.com

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Where Will Social Media Users Go In 2016? (Infographic)

Where Will Social Media Users Go In 2016? (Infographic) | Social, media, public relations, digital media, marketing | Scoop.it

A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.

Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.


Via Lauren Moss
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Sherry Bonelli's curator insight, February 16, 2016 9:10 AM

Interest social media channel stats.

María Dolores Díaz Noguera's curator insight, February 16, 2016 3:54 PM

Where Will Social Media Users Go In 2016? (Infographic) | @scoopit via @MYDstudio http://sco.lt/...

drula eric's curator insight, February 16, 2016 11:04 PM

De tous les moyens de promotion, il est probablement mieux adapté aux petites entreprises par son coût et surtout son efficacité.
Nous sommes tous inscrits sur les réseaux sociaux comme Twitter, Facebook, Google+, LinkedIn, ... nous avons tous des relations liées (amis, abonnés) avec des gens en harmonie avec notre entreprise. Ces relations probablement lu vos messages et à tour de rôle au prorata de leurs amis. . Dans le temps nous l'avons appelé le bouche à oreille, il a très bien fonctionné, même si le nombre d'épis était limitée
Aujourd'hui, il est ce qu'on appelle «faire du marketing viral."
Avec l'apanage des réseaux sociaux du nombre d'épis est immense.
Les obstacles et les difficultés:
Le nombre d'abonnés pour être significative (de l'expérience promu 20.000 abonnés génère des dizaines de consultations. Moduler la figure en fonction de l'industrie)
l'extension rapide du mur ou de nouvelles RSS rend votre communication éphémère. Il est rare que votre abonné dépasse les 10 premiers postes. Tu vas avoir ?? poster ?? promotions à des moments adaptés à vos abonnés. Pour surmonter ces obstacles, vous devrez investir du temps.
Par contre cette méthode présente plusieurs avantages:
. Un coût de pas de communication
. L'assurance, même si vous êtes dans un secteur très concurrentiel
Le retweet, je voudrais le ou l'un qui transforme votre abonné prescripteur.

https://futurenet.club/u/esselte974

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How to Successfully Generate B2B Leads Using Social Media

How to Successfully Generate B2B Leads Using Social Media | Social, media, public relations, digital media, marketing | Scoop.it

We are in an era where almost everyone and everything is on social media. Savvy marketers are taking note of this and are doing their best to connect with their target market on every social media platform that they are in.


Via Daniel Watson
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Daniel Watson's curator insight, February 2, 2016 12:18 AM

 

If your business is in the business of selling its products or services to other businesses, then using social media to generate your B2B leads, is something that you will need to wrap your head around sooner than you might expect (unless you are already up to speed).  Given the steep learning curve that social media entails, anything that can assist a business owner to dip their toe into the social media pond, is most welcome. This excellent collection of articles relevant to such business owners, is a great starting point for taking the first step, towards generating future leads via low cost social media means.

ismokuhanen's curator insight, March 27, 2016 6:57 AM

 

If your business is in the business of selling its products or services to other businesses, then using social media to generate your B2B leads, is something that you will need to wrap your head around sooner than you might expect (unless you are already up to speed).  Given the steep learning curve that social media entails, anything that can assist a business owner to dip their toe into the social media pond, is most welcome. This excellent collection of articles relevant to such business owners, is a great starting point for taking the first step, towards generating future leads via low cost social media means.

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HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog

HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog | Social, media, public relations, digital media, marketing | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.


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8 Powerful Reasons You Need to Use Video Marketing

8 Powerful Reasons You Need to Use Video Marketing | Social, media, public relations, digital media, marketing | Scoop.it
Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.
Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, July 22, 2017 2:32 PM

Great proof of why video marketing is critical..

demaris stevenson's curator insight, July 23, 2017 9:08 PM

 I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.

Christine Bahu's curator insight, July 25, 2017 12:31 PM

We love the messaging on this image.  Hmmm.  Something to consider!

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SEO Basics: What are Google Algorithms and Why Do They Matter?

SEO Basics: What are Google Algorithms and Why Do They Matter? | Social, media, public relations, digital media, marketing | Scoop.it
When customers ask us about SEO and how to get their site higher on Google we often mention the term algorithm – and that usually generates a big fat WTF is that? An algorithm is basically the seri...

Via Carole Higgins, Ranjith Kumar
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6 New Facebook Page Features Your Business Needs to Know About in 2017

6 New Facebook Page Features Your Business Needs to Know About in 2017 | Social, media, public relations, digital media, marketing | Scoop.it
Facebook's constantly evolving - here are six new features you should be aware of. 

Via Scott McElreath
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Flores Marisol's curator insight, January 31, 2017 10:12 AM
Some good tips!
Charlie Dare's curator insight, February 1, 2017 5:43 AM
Videos get more interest and shares than all other types of posts..So make it good ~
drula eric's curator insight, February 2, 2017 4:44 AM
VOICI your chances de saisir CERTAINS frequentation Garantis, utilisez nos outils de la circulation virale, Momentum Gain Liste du bâtiment et du trafic Créer résiduel! Voici votre chance de saisir certains visiteurs garantis, utilisez nos outils de la circulation virale, Momentum Gain Liste du bâtiment et créer du trafic résiduel! http://www.apsense.com/page/mastercard-stiforp-payoneer
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15 Free E-Books That Will Help You Be a Better Entrepreneur

15 Free E-Books That Will Help You Be a Better Entrepreneur | Social, media, public relations, digital media, marketing | Scoop.it
No matter how long you have been in business there is always more to learn.
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7 Negotiation Techniques that Never Fail | Daily Infographic

7 Negotiation Techniques that Never Fail | Daily Infographic | Social, media, public relations, digital media, marketing | Scoop.it

Negotiation isn’t just something that ambassadors and heads of state do, it’s part of our daily lives.

 

Many commonplace interactions involve negotiation, whether we realize it or not. Unless you are alone on the road, the very act of driving is a constant negotiation. The tips in this infographic won’t help you with deciding who’s going first at a stop sign, but in any negotiation situation where you can talk to the other party, you’ll get good advice here....


Via Jeff Domansky
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Gonzalo Moreno's curator insight, November 1, 2016 8:45 AM
OB - Conflict and Negotiation - fun infographic
Nigerian Institute of Chartered Arbitrators's curator insight, February 1, 2017 9:29 AM
7 Negotiation Techniques that Never Fail | Daily Infographic
Nigerian Institute of Chartered Arbitrators's curator insight, May 15, 2017 6:54 AM

7 Negotiation Techniques that Never Fail | Daily Infographic

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Nat Geo Launched a Free Website for Printing Detailed Topographical Maps

Nat Geo Launched a Free Website for Printing Detailed Topographical Maps | Social, media, public relations, digital media, marketing | Scoop.it
The folks at National Geographic just did a solid favor for all the adventurous outdoor photographers out there. They put every US Geological Survey (USGS)
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Now you can see how long it'll take for hackers to crack your Password

Now you can see how long it'll take for hackers to crack your Password | Social, media, public relations, digital media, marketing | Scoop.it
As long as you’re not using something as simple as ‘password’

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jspellos's curator insight, May 17, 2016 1:08 AM
Some great insights and reasons to make your passwords even longer and more difficult to crack.
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How to Overcome 18 Common Buyer Objections

How to Overcome 18 Common Buyer Objections | Social, media, public relations, digital media, marketing | Scoop.it

Deftly diffusing a potentially conversation-ending roadblock is one of the hardest parts of a salesperson's job. While specific sales objections vary significantly based on the specific product or service that's being offered, most can be grouped into larger categories: price, timing, disagreement among the stakeholders, etc.


Wouldn't it be nice to have a strategy guide that could help you rebut these common doubts?


The wise people at RAIN Group have heard your pleas. The infographic below lists 18 oft-invoked objections, along with suggestions on how a salesperson could overcome them. Forward this to your sales team, and fear the dreaded "but" no more....


Via Jeff Domansky
Olafur Haraldsson's insight:

Discover 18 practical methods to overcome buyer objections.

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Jeff Domansky's curator insight, April 4, 2016 11:28 AM

Discover 18 practical methods to overcome buyer objections.

Mark E. Deschaine, PhD's curator insight, April 4, 2016 11:56 AM

Discover 18 practical methods to overcome buyer objections.

Angela Watkins's curator insight, April 4, 2016 11:33 PM

Discover 18 practical methods to overcome buyer objections.

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The Leadership Development Road Map

The Leadership Development Road Map | Social, media, public relations, digital media, marketing | Scoop.it
3,124 leaders provided their input for the Global Leadership Forecast 2014|2015, presented by DDI and The Conference Board. This vast amount of data brought us to 18 initial findings, with more to come.

View a snapshot of the data, and explore key questions on the path to organizational success by utilizing our Leadership Development Road Map.

Via David Hain
Olafur Haraldsson's insight:

Useful report on Leadership Development contains nice infographic explaining findings.

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Татьяна Слесаренко's curator insight, April 1, 2016 3:58 AM

Useful report on Leadership Development contains nice infographic explaining findings.

Jolene Pattison's curator insight, April 1, 2016 7:52 AM

Useful report on Leadership Development contains nice infographic explaining findings.

Kelly Coffee's curator insight, April 4, 2016 9:39 AM

Useful report on Leadership Development contains nice infographic explaining findings.

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10 Common LinkedIn Mistakes You Can Fix in Just 10 Minutes - Wayne Breitbarth

10 Common LinkedIn Mistakes You Can Fix in Just 10 Minutes - Wayne Breitbarth | Social, media, public relations, digital media, marketing | Scoop.it
If someone views your LinkedIn profile, does it look like you’re an experienced user or an inexperienced newbie?


As a LinkedIn consultant and speaker, I look at hundreds of profiles each week, and many of them are downright embarrassing. But the good news is that most of the mistakes can be fixed in just a few minutes.


However, before you make these changes, you may want to slide your Update Notification toggle to “No” so you aren’t alerting your network that you’re fixing these mistakes....


Via Jeff Domansky
Olafur Haraldsson's insight:

These are basic LinkedIn tips from Wayne Breitbarth and there's no excuse for these mistakes in your profile.

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Mark Cottee's curator insight, March 8, 2016 7:28 PM

These are basic LinkedIn tips from Wayne Breitbarth and there's no excuse for these mistakes in your profile.

WikiBlinks's curator insight, March 9, 2016 2:44 AM

These are basic LinkedIn tips from Wayne Breitbarth and there's no excuse for these mistakes in your profile.

Antonio Ormachea's curator insight, March 9, 2016 6:58 AM

These are basic LinkedIn tips from Wayne Breitbarth and there's no excuse for these mistakes in your profile.

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10 Ideas for Improving Your Business Website

10 Ideas for Improving Your Business Website | Social, media, public relations, digital media, marketing | Scoop.it

Your small business website is the online face of your business. But what do you put on your site. Members of the small business community, this week, shared some helpful tips on building a better business website.


Via Daniel Watson
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Paulo Martins's curator insight, February 2, 2016 3:45 AM

A lot of good hints that deserves your time, if you really want to improve the performance of your business website.

ismokuhanen's curator insight, March 27, 2016 7:05 AM

 

Any business seeking growth via acquiring more customers or clients needs to ensure that their business website performs effectively and attracts the right viewers. Far too many small business websites need reviewing and updating, and one barrier faced by business owners tackling this task, is finding ideas to make their site perform. The ten ideas outlined in this article should greatly assist anyone finding themself in this position.

Antonio Ormachea's curator insight, April 1, 2016 12:33 PM

 

Any business seeking growth via acquiring more customers or clients needs to ensure that their business website performs effectively and attracts the right viewers. Far too many small business websites need reviewing and updating, and one barrier faced by business owners tackling this task, is finding ideas to make their site perform. The ten ideas outlined in this article should greatly assist anyone finding themself in this position.