Social Media Strategy
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How to build a strategy for social influence in 8 steps |

How to build a strategy for social influence in 8 steps | | Social Media Strategy | Scoop.it

Social influence is a reason companies turn to social media. But, there has be a roadmap that define a plan, actions and measurements to achieve success.

 

78% of people say companies’ social media posts impact their purchase decisions71% are more likely to make a purchase based on social media referrals25% of social media users have purchased a product after sharing it or marking it as a Favorite on Facebook, Twitter or Pinterest (source: Digital Information World; an infographic from invesp is below)

These facts show social influence plays an important role in our purchase decisions.

Social influence is a reason companies turn to social media. But, to get desired results, there has to a strategy: A roadmap with guiding principles that defines a plan, actions and measurements to achieve success.

Is social influence a reason your business is in social media? Do you have a strategy?

Here’s how to build a business strategy for social influence in 8 steps.

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Developing Twitter Campaigns |5 Practical & Sensible Steps

Developing Twitter Campaigns |5 Practical & Sensible Steps | Social Media Strategy | Scoop.it
Twitter Campaigns are best when they are constructed with a story line, and sequenced with a predetermined plan. Develop your Twitter Campaign in 5...
Gary Hyman's insight:

Consider these statistics:

 

54% of users say that promotions they learn about on Twitter motivate them to purchase,39% of users say Twitter is their new holiday shopping list,52% say they have learnt about a product on Twitter that they have later purchased,54% of users say they check their Twitter feed while shopping in a retail store.

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How To Tell If You Are Motivated For Success | Gary Hyman|Social Media Strategy|Personal Branding|

How To Tell If You Are Motivated For Success | Gary Hyman|Social Media Strategy|Personal Branding| | Social Media Strategy | Scoop.it
Imagine having the motivation that makes you unstoppable!Self motivation is an exceptionally strong force. It is l
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How to PLAN and SCHEDULE a Google Plus Hangout On Air the Easy Way | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting

How to PLAN and SCHEDULE a Google Plus Hangout On Air the Easy Way | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting | Social Media Strategy | Scoop.it
Google Plus Hangouts are fantastic to help your audience learn, manage client relationships,
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7 Simple and Effective Ways to Get More People to Read Your Content | Gary Hyman|Social Media Strategy|Social Media Coaching|Social Media Management

7 Simple and Effective Ways to Get More People to Read Your Content | Gary Hyman|Social Media Strategy|Social Media Coaching|Social Media Management | Social Media Strategy | Scoop.it
 Art by: Charlotte Farhan Providing content for your audience must figure into you
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Time Saving Twitter Marketing Strategy For Business |

Time Saving Twitter Marketing Strategy For Business | | Social Media Strategy | Scoop.it

Time Saving Tactics for The Ultimate Twitter Marketing Strategy If you are anything like me, you want to be successful with your business twitter marketing strategy, you want it all right now, and you don't want to waste time doing things the wrong...


Via Kamyar Shah
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4 Marketing Trends to Use for Your Online Business Growth

4 Marketing Trends to Use for Your Online Business Growth | Social Media Strategy | Scoop.it
As time goes by, what is really working in terms of marketing methods is becoming dramatically clea
Gary Hyman's insight:

As time goes by, what is really working in terms of marketing methods is becoming dramatically clear. Obviously, promoting your business on Social Media and using Content Marketing are powerful pieces that marketers are using to gain traction and grow their online businesses; they are still hot trends and should be incorporated into your online business strategy.

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How Social Media Content Tools Can Work for Your Sharing Strategy

How Social Media Content Tools Can Work for Your Sharing Strategy | Social Media Strategy | Scoop.it
There are two types of social network — sharing tools and content tools. Find out how social media content tools can complement your sharing strategy. Use these tips to get in the game and have som...
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4 Ways to Modernize Your Social Media Strategy

4 Ways to Modernize Your Social Media Strategy | Social Media Strategy | Scoop.it
Still relying on Facebook to drive traffic back to your website? The social landscape is changing. Here's how to modernize your social media strategy.

Via Ron Sela
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Ron Sela's curator insight, August 17, 2013 8:53 AM

4 Ways to Modernize Your Social Media Strategy