5 Steps to Thinking Outside of the Box | Social Media Optimization &  Search Engine Optimization | Scoop.it
How do people think outside of the proverbial box? They know how to view things more expansively. Here's how.


A few years back our litigation team was faced with a seemingly insurmountable task: how to defend our client’s trademark rights against a Fortune 500 company with a massive litigation budget. They had the facts on their side. Moreover, they had money. Worst of all, they had a gaggle of lawyers that just made the case down right unpleasant. In spite of this, as luck would have it, they were missing one very crucial thing that they had never learned in law school. Something big firm life had failed to teach them. Quite simply, they were limited in their thinking to that which was rather than that which could be.


Looking beyond conventional defense methods, we deconstructed every element of the case until we discovered a plan to turn the tables...


Read more: http://bit.ly/zDkOHo

Via Martin Gysler