Social Media & Online Marketing for Small Businesses
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Death and Marketing Usually Don't Mix Well - Examples

Death and Marketing Usually Don't Mix Well - Examples | Social Media & Online Marketing for Small Businesses | Scoop.it
Social media and the internet are overflowing with Prince tributes right now. A look at online and offline tributes and best practices.
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The good & the bad of online and offline tributes. It's tricky and can backfire on you.
 
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How to Filter Your Instagram Comments of Spam and Profanity

How to Filter Your Instagram Comments of Spam and Profanity | Social Media & Online Marketing for Small Businesses | Scoop.it
Now you have another tool to help you maintain your Instagram account - how to filter your Instagram comments of spam & profanity
Laura Nunemaker's insight:
Don't put up with spam, profanity, and abuse in your Instagram comments - this post shows you how to filter it out using Instagram's own tool
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Death and Marketing Usually Don't Mix Well - Examples

Death and Marketing Usually Don't Mix Well - Examples | Social Media & Online Marketing for Small Businesses | Scoop.it
Social media and the internet are overflowing with Prince tributes right now. A look at online and offline tributes and best practices.
Laura Nunemaker's insight:
T
The good & the bad of online and offline tributes. It's tricky and can backfire on you.
 
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The Instagram Algorithm - Is the Free Ride Over?

The Instagram Algorithm - Is the Free Ride Over? | Social Media & Online Marketing for Small Businesses | Scoop.it

Don't let the new Instagram algorithm kill your business' account. These tips will help you make your content more engaging & hopefully beat the algorithm.

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Make sure you can still reach your followers on Instagram with these tips
 
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Multiple Account Management Rolls Out to Instagram Users

Multiple Account Management Rolls Out to Instagram Users | Social Media & Online Marketing for Small Businesses | Scoop.it
Instagram is rolling out multiple account management. We finally got it and here's our first look including screenshots and answers to common questions.
Laura Nunemaker's insight:

This update was long overdue! It was worth the wait. Instagram did it right. It works really nicely.

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Inappropriate Social Media Posts, Marketing & Promotions

Inappropriate Social Media Posts, Marketing & Promotions | Social Media & Online Marketing for Small Businesses | Scoop.it
Some holidays are for sales and some are not. It can be a fine line, so we look at inappropriate social media posts, marketing & promotions by brands
Laura Nunemaker's insight:

Not every holiday is an opportunity for a sale or promotion. This post will help you decide what's appropriate.

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Free Mobile Apps to Help Manage Your Small Business On the Go - Social Media For Small Business

Free Mobile Apps to Help Manage Your Small Business On the Go - Social Media For Small Business | Social Media & Online Marketing for Small Businesses | Scoop.it
To be honest, when I first came up with the idea for this post on free mobile apps to help manage your small business, I figured there would be a dozen or so apps that I’d share. But as I started digging in I realized this list was going to be out of control! Do …
Laura Nunemaker's insight:

Many small businesses need to be able to manage their business while on the go. This collection of 60+ free smartphone apps can help you do just that!

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Learn From My Tale of Bad Online Customer Service

Learn From My Tale of Bad Online Customer Service | Social Media & Online Marketing for Small Businesses | Scoop.it
Lessons for businesses from my story of bad online customer service. Tips that will keep you from losing customers and money.
Laura Nunemaker's insight:

I bet every one of you can tell a tale just like this one. Don't be that business. Respond to your customers!

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3 Marketing Mistakes Business Owners Make Everyday

3 Marketing Mistakes Business Owners Make Everyday | Social Media & Online Marketing for Small Businesses | Scoop.it
The only thing harder than owning a small business is trying to get customers for it. Unfortunately, many are held back by a few common marketing mistakes.
Laura Nunemaker's insight:

Save yourself some aggravation and check to see if you're making any of these mistakes

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5 Reasons You Should NOT Buy Followers On Social Media

5 Reasons You Should NOT Buy Followers On Social Media | Social Media & Online Marketing for Small Businesses | Scoop.it
Why shouldn't you buy followers? In this post, you'll find out the reasons why not to buy them and then tips on how to get followers the right way.
Laura Nunemaker's insight:

why buying followers is a waste of time and money

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How NOT to promote your product on Facebook

How NOT to promote your product on Facebook | Social Media & Online Marketing for Small Businesses | Scoop.it
My reaction to an ad posted on our facebook wall and 6 things the company could have done instead to promote their product online & off
Laura Nunemaker's insight:

Don't let this be you! This could have gone so much better for this company if they hadn't been so clueless

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How to Manage Multiple Instagram Accounts - Social Media For Small Business

How to Manage Multiple Instagram Accounts - Social Media For Small Business | Social Media & Online Marketing for Small Businesses | Scoop.it
All the recent changes to Instagram have me wondering – why haven’t they given us an easy way to manage multiple Instagram accounts? Many business owners have at least two accounts, their personal one and one for the business. Being...
Laura Nunemaker's insight:

Until Instagram offers multiple account log in, this app might help you manage multiple Instagram accounts.

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Best Practices for the New Age of Social Advertising

Best Practices for the New Age of Social Advertising | Social Media & Online Marketing for Small Businesses | Scoop.it
Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take and conversations at no cost. It became a powerful tool for public relations practitioners and brand marketers to spread their messages. Brands were jumping onto Twitter and Facebook right and left; business leaders and owners took to LinkedIn to share their expertise. Everyone started blogging. For many years, social networks were considered the… Read More
Laura Nunemaker's insight:

Is social still worth it now that it's not free? Yes, but you need to change your approach...

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New Instagram Formats: Landscape & Portrait - Social Media For Small Business

New Instagram Formats: Landscape & Portrait - Social Media For Small Business | Social Media & Online Marketing for Small Businesses | Scoop.it
Instagram released an update this week that included new photo formats, landscape and portrait. Or horizontal and vertical. Whichever terms you prefer. Because I used to get horizontal and vertical confused, I made this graphic so no one has to...
Laura Nunemaker's insight:

A look at the new Instagram formats and what it looks like in the app

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Using Instagram Contests to Help Beat the New Algorithm

Using Instagram Contests to Help Beat the New Algorithm | Social Media & Online Marketing for Small Businesses | Scoop.it
Every following is different. Here I look at running Instagram contests for two different clients with very different results.
Laura Nunemaker's insight:
Have you run any Instagram contests for your business? In this post I talk about my successes and failures with them. But either way, I still recommend you try them!
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Don't Panic - You Can Still Like & Comment on Facebook Pages as Your Business

Don't Panic - You Can Still Like & Comment on Facebook Pages as Your Business | Social Media & Online Marketing for Small Businesses | Scoop.it

It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes. 


Last week Facebook changed the way you access your Facebook business page. You can no longer ‘Use Facebook As’ function. Facebookers were understandably confused and many came to me looking for a solution. This post is my answer.


In this post I will show you:


1. Where to find your business page Facebook feed


2. How to Like other business pages from your Facebook page


3. How to comment and like posts as your page


4. Liking and commenting on mobile


5. What is Business Manager and how do you know if you’ve got it?...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 12, 2016 11:14 AM

Here are some useful, practical tips on how to keep up with changes to Facebook business page features.

devyaani mathur's curator insight, April 13, 2016 12:08 PM

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Control Visitor Posts to Your Facebook Page

Control Visitor Posts to Your Facebook Page | Social Media & Online Marketing for Small Businesses | Scoop.it

Don't let spammers post on your business' Facebook page! Here's how to control visitor posts to your Facebook page step-by-step.

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How to control visitor posts on your page & rid it of spam and junk once and for all
 
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The Shady Trade in Political Email Addresses

The Shady Trade in Political Email Addresses | Social Media & Online Marketing for Small Businesses | Scoop.it

If you donate to a politician from an email, a percentage might be going to someone else. A shady practice in political email & why CAN-SPAM doesn't cover it.

Laura Nunemaker's insight:

A portion of your political donation could be going to someone you hate. Learn about the trade in political email.

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Copyright and Content Marketing: what you need to know - SFSB

Copyright and Content Marketing: what you need to know - SFSB | Social Media & Online Marketing for Small Businesses | Scoop.it
Just because it's on the internet does not mean it's free to use. Learn what you need to know about copyright and content marketing.
Laura Nunemaker's insight:

 

What if someone uses your content without your permission? Here's what you can do.

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How to Handle Social Media During a Disaster

How to Handle Social Media During a Disaster | Social Media & Online Marketing for Small Businesses | Scoop.it
When a tragedy strikes, do you update your social media posts? Here are some tips on how to handle social media during a disaster.
Laura Nunemaker's insight:

If you own a business, this is something you should think about BEFORE the worst happens...

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6 Must Know Ways to Optimize Social Media Profiles for SEO

6 Must Know Ways to Optimize Social Media Profiles for SEO | Social Media & Online Marketing for Small Businesses | Scoop.it
We list six effective ways to optimize your social media profile to get maximum SEO value and help boost your social media marketing results.
Laura Nunemaker's insight:

When it comes to being found via search, don't overlook your social media accounts

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How to Save Your Instagram Photos to Dropbox

How to Save Your Instagram Photos to Dropbox | Social Media & Online Marketing for Small Businesses | Scoop.it
This shortcut will make it easier for you to share your Instagram photos in other places. Here's how to save your Instagram photos to Dropbox.
Laura Nunemaker's insight:

This is one of my favorite social media shortcuts. Such a time saver!

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7 Free Marketing Tools to Use When You're Broke - SFSB

7 Free Marketing Tools to Use When You're Broke - SFSB | Social Media & Online Marketing for Small Businesses | Scoop.it
Did cost overruns eat up your marketing budget? Here are 7 free marketing tools we used when we ran low on money - and STILL use today
Laura Nunemaker's insight:

These free tools can help get your online marketing up and running for your small business or start-up

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How to Find Customers On Twitter

How to Find Customers On Twitter | Social Media & Online Marketing for Small Businesses | Scoop.it

You might be posting to Twitter for your business, but did you know you can actually find customers on Twitter with advanced search? It’s really easy and I’ll show you how.

Laura Nunemaker's insight:

Step by step instructions with screenshots showing you how to use Twitter's advanced search to find customers - especially useful for local businesses

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Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad

Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad | Social Media & Online Marketing for Small Businesses | Scoop.it
BIC, best known for its writing utensils, recently offended over half of the world’s population with its latest advertisement in South Africa. Every time a marketing gaffe like this happens, a marketer crawls under their desk in hiding. But no longer does this have to happen. Check out this blog to learn how to overcome marketing gaffes and move forward!
Laura Nunemaker's insight:

Mistakes are made on social media, but it doesn't have to end your company. 

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Instagram Ends the Tyranny of the Square

Instagram Ends the Tyranny of the Square | Social Media & Online Marketing for Small Businesses | Scoop.it

In its own way, it's been as defining a restriction as Twitter's 140-character limit. Instagram photos (and videos) come in one format: square. It forces the service's photographers into choosing thoughtful compositions, and provides an aesthetic link to the square snapshots that folks once took with Instamatics and Polaroids.

 

Except . . . Instagram users have stubbornly ignored this limitation. Actually, 20% of the photos people see on the service are portrait or landscape images that have been padded with white or black borders to fill out unused space, especially images that involve buildings, large groups of people, and other subjects that tend to be tall or wide. There are whole apps and tutorials designed to make this easy.

 

So maybe it's not that huge a deal that Instagram is taking this workaround that its users have embraced and turning it into a standard featurse. Henceforth, the service's iOS and Android apps will allow folks to share images and videos in a variety of aspect ratios....


Via Jeff Domansky
Laura Nunemaker's insight:

Interesting that 20% of photos on Instagram are padded landscape & portrait pics anyway

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Jeff Domansky's curator insight, August 28, 2015 11:01 AM

Instagram now lets you go wide or tall for photos and videos that don't fit into its iconic square frame. Don't be a square!