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News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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Turn Facebook "likes" into lasting love

Turn Facebook "likes" into lasting love | Social media news | Scoop.it
In the year since Facebook began encouraging businesses to deploy the thumbs-up button across the web, brands have been racing to rack up "likes." Now the question is: With thousands or even millions of likes, what next?
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Whose job is content?

Whose job is content? | Social media news | Scoop.it
Managing quality content doesn't just happen by itself -- someone's got to actually do it. Discover how successful companies engage employees from many areas to create marketing content.
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Facebook Security Flaw Exposed User Accounts

Facebook Security Flaw Exposed User Accounts | Social media news | Scoop.it
A security vulnerability on Facebook for years gave advertisers and other third parties a way to access users' accounts and personal information, according to security firm Symantec.
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Survey - Can Brands Maintain Engagement on Facebook?

Survey - Can Brands Maintain Engagement on Facebook? | Social media news | Scoop.it
“Likes” can go down as fan bases increase. Growing a base of Facebook fans is often a major objective for social media marketers.
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Facebook effect: Social network sways online news readership as people share, ‘like’ items

Facebook effect: Social network sways online news readership as people share, ‘like’ items | Social media news | Scoop.it
SAN FRANCISCO — Facebook is influencing what news gets read online as people use the Internet’s most popular hangout to share and recommend content.
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Facebook Deals will target social experiences

Facebook Deals will target social experiences | Social media news | Scoop.it
Facebook is finding experiences for friends on Facebook, as it seeks to integrate local commerce into the social network.
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How Female Influencers Communicate Online

How Female Influencers Communicate Online | Social media news | Scoop.it
Psychographic breakdown indicates best targets for marketers. Content-sharing is a common currency for women online, and most use the internet to some extent for word-of-mouth.
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3 Ways To Get Qualified Sales Leads Using LinkedIn

3 Ways To Get Qualified Sales Leads Using LinkedIn | Social media news | Scoop.it
Image via Wikipedia Most people use LinkedIn as a contact management tool to connect with friends or former co-workers.
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MLK, Mark Twain quotes go viral -- and are wrong

MLK, Mark Twain quotes go viral -- and are wrong | Social media news | Scoop.it
As quotable American figures go, it's hard to top the Rev. Martin Luther King Jr. and Mark Twain.
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Jack Daniel's Is First Spirits Brand to Buy Twitter Ads | ClickZ

Jack Daniel's Is First Spirits Brand to Buy Twitter Ads | ClickZ | Social media news | Scoop.it
Last month, Tennessee-based distillery Jack Daniel's became the first alcoholic beverage brand to buy ad space on Twitter. It did so to build hype around the launch of its new Tennessee Honey whiskey product.
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Survey Says: Content Fuels Social Media Interaction

Survey Says: Content Fuels Social Media Interaction | Social media news | Scoop.it
Content - Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according ...
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Mobile - Harnessing the Mobile Web: Three Strategy Considerations

Mobile - Harnessing the Mobile Web: Three Strategy Considerations | Social media news | Scoop.it
Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy," the introduction notes. The key for businesses?
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Social Media Measurement: Moving forward with the data and tools at hand

Social Media Measurement: Moving forward with the data and tools at hand | Social media news | Scoop.it
Social media measurement is in its early phases, and marketers need to decide whether to parse the social media cacophony, much like a radio astronomer, gathering as much data as possible to discern the signs of life or selectively focus on a small, but sufficiently meaningful set of metrics.
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Fast-food chains get a taste for social media

Fast-food chains get a taste for social media | Social media news | Scoop.it
Tweeting about eating may seem like Internet noise to some, but the folks at Louisville-based Yum! Brands' KFC, Pizza Hut and Taco Bell, as well as Papa John's International, increasingly are talking back.
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Windows Phone 7 best OS for ads

Windows Phone 7 best OS for ads | Social media news | Scoop.it
Windows Phone 7 has come out on top in a list of the top performing smartphone operating systems through click through rates during Q1 of 2011.
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Facebook Busted in Clumsy Smear Attempt on Google

Facebook Busted in Clumsy Smear Attempt on Google | Social media news | Scoop.it
The social network secretly hired a PR firm to plant negative stories about the search giant, The Daily Beast's Dan Lyons reveals—a caper that is blowing up in their face, and escalating their war.
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How much power do feature phones really have?

How much power do feature phones really have? | Social media news | Scoop.it
This series is brought to you by SmartBrief Mobile. The SmartBrief Android App extends the reach of the SmartBrief e-mail service by allowing you to read, manage, save and share top news stories pertinent to your industry.
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The 2nd Wave of Location-Based Services

The 2nd Wave of Location-Based Services | Social media news | Scoop.it
Though still in its infancy, location-based service (LBS) applications have experienced tremendous growth. Now that we're seeing more rapid adoption, we expect the environment to change and start to show new innovations as services begin to mature. Let's look at where the next wave of LBS applications is going this year.
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Twitter CEO Dick Costolo Goes to Washington | Adweek

Twitter CEO Dick Costolo Goes to Washington | Adweek | Social media news | Scoop.it
Twitter CEO Dick Costolo met with eight senators in Washington, D.C., on Thursday to discuss the future of the social media service—including how it makes money and how it will be utilized in the 2012 elections—as well as a plan to offer Twitter’s...
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How Converse Became the Biggest Little Sneaker Brand on Facebook

How Converse Became the Biggest Little Sneaker Brand on Facebook | Social media news | Scoop.it
We spoke with Geoff Cottrill, CMO of Converse, about how the brand found success on social media platforms and stays true to its roots.
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Facebook is a Mall; Google is a Taxi—The Plan to Monetize Your Attention

Facebook is a Mall; Google is a Taxi—The Plan to Monetize Your Attention | Social media news | Scoop.it
Bringing together a passion for technology, social networking, relationships, and marketing to help clients build communities that generate marketing ROI.
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Assange: Facebook is an 'appalling spy machine'

Assange: Facebook is an 'appalling spy machine' | Social media news | Scoop.it
Julian Assange, the head of WikiLeaks, also takes aim at Google and Yahoo in interview with a Russian news site, saying that they have 'built-in interfaces for U.S. intelligence.' Read this blog post by Don Reisinger on The Digital Home.
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Survey: Social media marketing has lost its shine

Survey: Social media marketing has lost its shine | Social media news | Scoop.it
A new survey shows that marketers' expectations of social media have come back down to earth. Read this blog post by Dave Rosenberg on Software, Interrupted.
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21 Ways to engage with readers

21 Ways to engage with readers | Social media news | Scoop.it
Ask most bloggers how they want to engage with their audience and many will answer through comments.
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Who's Really Scanning All Those QR Codes? [INFOGRAPHIC]

Who's Really Scanning All Those QR Codes? [INFOGRAPHIC] | Social media news | Scoop.it
Who's scanning QR codes, what kinds of devices are they using and what brands are running QR code campaigns?
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