Social Media News & Trends
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*Trying to* keep abreast of what's new in social.
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Facebook video ads coming this fall, will cost $2m per day to reach its full audience

Facebook video ads coming this fall, will cost $2m per day to reach its full audience | Social Media News & Trends | Scoop.it

Facebook is reportedly planning to launch video advertisements as soon as this fall, and advertisers will likely have to fork out around $2 million per day to reach the full audience aged 18 to 54 on the social networking site, people with knowledge of the matter told the Wall Street Journal.

 

The videos, which are said to be limited to 15 seconds or less each, will reportedly appear “prominently” on Facebook’s News Feed. However, to give advertisers more value, Facebook also intends to let each advertiser show up to three videos in a “carousel” feature, which allows users to swipe from right-to-left to see two more videos from the same brand..


Via Brian Yanish - MarketingHits.com
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The Ultimate List of Content Curation Tools and Platforms | You Brand

The Ultimate List of Content Curation Tools and Platforms | You Brand | Social Media News & Trends | Scoop.it

Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.

 

If we missed any tools please leave a comment down below and we will add it to the list....


Via Jeff Domansky, Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, January 20, 2013 11:49 PM

Can't add more than "awesome" list for curators

UniqueWebsites's curator insight, July 9, 2013 4:05 AM

A fantastic list of curation tools; extremely comprehensive with an explanation of what each tool does. Very helpful - and many thanks. A list to keep and refer to.

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Simple Guide To Advanced Facebook Advertising [Infographic]

Simple Guide To Advanced Facebook Advertising [Infographic] | Social Media News & Trends | Scoop.it
Familiarize yourself with the different advertising options available on Facebook through this simple guide infographic.

 

This simple guide will give you the knowledge you need to master Facebook as an advertising and promotional option. Always remember that a long term investment which builds up your brand awareness in people’s minds is much better than counting products sold compared to your investment. Of course that matters too, but as far as brand awareness goes, there is little that will match a good long term campaign. It will all come back to you if you can hold out and keep investing without forcing your products on people. Advertising always works, but maybe not always in the way you envisioned it to.

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Nitrogram turbocharges brands’ Instagram campaigns with powerful analytics

Nitrogram turbocharges brands’ Instagram campaigns with powerful analytics | Social Media News & Trends | Scoop.it

Two-week old company brings Instagram management for marketers ...

These days, brands are expected to have a presence almost everywhere on the internet. Facebook, Twitter, Google+ and Pinterest are seen as just the bare minimum when brands come ...

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The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] | Social Media News & Trends | Scoop.it

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.

 

To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.

 

The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

First quarter: Take social media inventory.Second quarter: Work on relationships.Third quarter: Integrate everything.Fourth quarter: Look backward, then forward. 

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.


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The Right Image's curator insight, January 25, 2013 10:28 AM

Contemporary piece - right up there with current thinking..... 

Meagan Cooper's curator insight, February 3, 2013 11:38 PM

Excellent info on how to increase your social media impact. Gives information on how to tackle a social media presence with ease and enables you to creates a path to social success through its many tips. 12 month plan for developing the social media success that will help you succeed

Philippe Trebaul's curator insight, March 2, 2013 6:12 AM
La voie du succès des médias sociaux en 2013: Un plan de 12 mois [Infographie]

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.


To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.


The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

  • First quarter: Take social media inventory.
  • Second quarter: Work on relationships.
  • Third quarter: Integrate everything.
  • Fourth quarter: Look backward, then forward.

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.




The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] via @MYDstudio http://sco.lt/...


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4 Quick, Powerful Metrics For Your Facebook page

4 Quick, Powerful Metrics For Your Facebook page | Social Media News & Trends | Scoop.it

 

As an introduction into the world of social analytics, social software company Pagelever recently introduced Minilytics for Facebook.

 

Posting content to various social networks can be overwhelming. There is a general demand for content. Combine that with increasing popularity of third-party platforms being used to post content on social sites, and brands can lose sight of measuring the success of that content.

 

Minilytics gives a quick snapshot into that content for quick analysis.

 

After connecting with your Facebook account, the free web application pulls insights data from any pages you are an admin of and creates reports designed to quickly and clearly answer four questions:

Who are my fans? What is the best type of post? What percentage of fans am I reaching? When is the best time to post?

 

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Becoming a Pinfluencer

Becoming a Pinfluencer | Social Media News & Trends | Scoop.it
How to create the "Perfect Pinterest Profile"...
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