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Social Media and Digital Marketing News
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Scott McElreath

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TikTok’s quietly launched ‘Lite’ app has reached over 12 million downloads since August

TikTok’s quietly launched ‘Lite’ app has reached over 12 million downloads since August | Social Media News | Scoop.it
Short-form video app TikTok has been growing in popularity across international markets, including in the U.S. where a merger with Musical.ly has seen the app topping the App Store charts. Facebook and Snapchat have been hastily trying to copy TikTok’s features as a result.
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How to Measure Your Facebook Return on Ad Spend

How to Measure Your Facebook Return on Ad Spend | Social Media News | Scoop.it
Discover how to measure your return on ad spend (ROAS) and performance for Facebook ad campaigns.
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Latest version of Facebook's Marketing API gives details on why ads fail to run

Latest version of Facebook's Marketing API gives details on why ads fail to run | Social Media News | Scoop.it
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error codes.
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