Social Media Minefield
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Social Media Minefield
Tips and useful info for Social Media
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Can't Miss Social Media Tips

Can't Miss Social Media Tips | Social Media Minefield | Scoop.it
Get the most out of your social media.

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SherriSavory's curator insight, August 16, 2013 12:56 AM

dont miss these useful tips

Paul Battaglia's comment, August 16, 2013 1:55 AM
Some great ideas if you are stuck on ideas for your Social Media accounts.
Level343's comment, August 18, 2013 12:14 PM
Hey Hyphenet... all depends on what your goals are. Videos are awesome not just for community building but Google loves them. One tip, make them relevant to your industry, and make sure you tag them properly!
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How Social Media Influence Businesses | Great #Infographic from Visual.ly

How Social Media Influence Businesses | Great #Infographic from Visual.ly | Social Media Minefield | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith
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TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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One Gay Cookie: Oreo’s Rainbow Controversy

One Gay Cookie: Oreo’s Rainbow Controversy | Social Media Minefield | Scoop.it

A new story: One year later, Oreo’s rainbow-themed Gay Pride ad campaign has yielded a pot of advertising gold.


Via Matt Skallerud
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Mya Reyes's curator insight, July 20, 2013 3:24 PM

Unique campaign continues to yield great success.

Sean G. Smith's curator insight, July 21, 2013 7:19 PM

Such a bold and dramatic statement has been made, not only by Oreo, but by the consumers and fans as well. Many people were outraged by Oreo's expressive support for "equal love" and many people began to boycott the brand. This didn't really stop them from selling cookies and actually gained them plenty of support and recognition from everyone else. A bold statement of equality and acceptance has brought the brand out on top and is another stride towards a better social media market.

This is an awesome triumph for both the brand and the gay communities. With Oreo making this statement, it shows great courage and stability within the company itself. Oreo was not concerned with what the consumers were going to say, and in fact hoped to gain the trust from many more. Even if people don't like the cookie, it still says a lot about every individual involved. I would totally buy this cookie, although I'm not sure my diet would approve much. Go Oreo's!! 

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Superfans: The Secret Weapon In Marketing #socialmarketing

Superfans: The Secret Weapon In Marketing #socialmarketing | Social Media Minefield | Scoop.it

Let’s face it—social media, like any other type of marketing, comes down to results.

 

Every day, people are asking about better ways to assess the value of social media. When you search for something on Google , you already know what you want, right? On social media it’s hard to track direct and immediate sales, because it is more of a discovery tool that creates a need to buy when the time is right. However, now there is a way you can directly correlate the commercial value of metrics on social media.

 

According to a recent report, a Facebook friend is worth about $174—a 28% increase over last year — and it is expected to increase exponentially. Wouldn’t you consider a brand suggested by a friend on Facebook over one advertised in a magazine?

Marty Note:
Great post by Brian and @MarketingHits. I shared the long version of the funny "Martin learns to become an Inernet marketer" story on G+: https://plus.google.com/u/0/102639884404823294558/posts/L8cm7eq6mLi Thanks to Brian Yanish for the great share.

BTW, this post is also closely related to why personas and segments are so important to Internet marketers. When you know WHO you are talking to you know how to talk.


Via Brian Yanish - MarketingHits.com
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Esther Coronel De Iberkleid's comment, June 14, 2013 1:41 PM
Great comment Martin! I believe once we have the FANS the superfans are joining by themselves!! I would never consider a superfan someone I pay for. The concept for me is related with values not with money at all!
Martin (Marty) Smith's comment, June 14, 2013 1:57 PM
Yes Esther, but SuperFans have an agenda too. When we (FoundOjbets.com the specialty gift distributor founded by Janet McKean) worked with Oprah we discovered her magic. Oprah rarely stuck her reputation all the way out there. She would take something that already had momentum and blow it apart. We did see her reach down to an ceramic artist we knew and pluck her from semi-obscurity. That interaction came after big presentations in Elle Decor and Redbook, so there was a shelf of support. Oprah (and my ex Janet McKean) must watch signal creators like those magazine like hawk on a wire. Oprah's touch of this ceramic artist blew them up and then right back down again (they didn't have their process ready for such a HUGE growth spurt). Superfans want to be a powerful second on trends that will add to their reputation as finder of cool things and trends. First is way to risky for most (Oprah included).
Esther Coronel De Iberkleid's comment, June 14, 2013 2:39 PM
Thank you Martin for sharing such a powerful insight and comment at the same time. Yes I agree there are times when things happen and do not flow as expected possibly, always for a reason They may be successful or not, also for a reason. We definitely have to find the lesson to understand the why. I believe we are all messengers delivering messages. Some people are ready and some may not be ready. Still there is a deep lesson for all to learn. This is life!!! This is why we are here. Challenges are just ways to direct us to our final destination. Technology included!
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Infographic: The best—and worst—times to post to social media - Social Caffeine

Infographic: The best—and worst—times to post to social media - Social Caffeine | Social Media Minefield | Scoop.it
Make sure as many fans as possible see your updates. Follow these general time guidelines.

Via CYDigital
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CYDigital's curator insight, June 10, 2013 7:32 AM
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Peter Wilkinson www.peter.uk.com's curator insight, June 10, 2013 8:59 AM

This is an interesting info graphic, but I would suggest it depends on your specific target audience - What are your comments and thoughts on that!

CYDigital's comment, June 10, 2013 10:31 AM
We agree with Peter Wilkinson's comment: depends on your audience. Which, of course, means testing and metrics.
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How Facebook, Twitter are helping companies engage customers - Times of India

How Facebook, Twitter are helping companies engage customers - Times of India | Social Media Minefield | Scoop.it
Times of India
How Facebook, Twitter are helping companies engage customers
Times of India
Almost half of the organisations surveyed are already using emerging platforms such as Pinterest, Google+ and Foursquare, it added.
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Social Media Workflow [INFOGRAPHIC] | Social Media Today

Social Media Workflow [INFOGRAPHIC] | Social Media Today | Social Media Minefield | Scoop.it
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week.

Via Bonnie Burns
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Imparafacile's curator insight, May 5, 2013 6:20 AM

Quante ore si posso dedicare alla settimana per la cura della propria presenza on line? Ecco qualche dato per fare delle comparazioni.

BLAIN Camille's curator insight, May 6, 2013 6:02 AM

Extremely interesting for a company who needs to invest in community management. 

Lona Pace's curator insight, September 29, 2014 10:34 AM

How much time should your company spend on social media on a weekly basis?

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The naming and shaming of Tulisa's new fragrance - Independent.ie

The naming and shaming of Tulisa's new fragrance - Independent.ie | Social Media Minefield | Scoop.it
Capri Sun? Tramp Sniff? Desperation? Tulisa fails to find the Tweet smell of success in asking fans to help name her new fragrance.
PUSH's insight:

Twitter will only work if you have the right followers!

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The Top 9 Social Networks For Businesses | B2B Marketing Insider

The Top 9 Social Networks For Businesses | B2B Marketing Insider | Social Media Minefield | Scoop.it
There is more to social media than Facebook and Twitter. Do you know which are the top 9 social networks...
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Blogger Outreach Is More PR Than Social Media

Blogger Outreach Is More PR Than Social Media | Social Media Minefield | Scoop.it

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+.

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Facebook To Follow In Twitters Footsteps- Hashtags

Facebook To Follow In Twitters Footsteps- Hashtags | Social Media Minefield | Scoop.it
Hashtags have always been well known as being Twitters thing. Tweeters could use them to generate interest in their tweets, linking posts with various relevant

Via Bonnie Burns
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Bonnie Burns's curator insight, April 11, 2013 11:33 AM

While this is pretty exciting for the average user, those with business accounts and those managing business accounts will need to work Facebook hashtags into their marketing strategies. Social media also greatly affects SEO, so those working in SEO may have to prepare for changes when the Facebook hashtag is introduced.

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10 Super Powers of the World's Greatest Social Media Marketer [Infographic]

10 Super Powers of the World's Greatest Social Media Marketer [Infographic] | Social Media Minefield | Scoop.it
Social Media - Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.

Via The Fish Firm II
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Louise Masin Sattler's curator insight, September 18, 2013 11:31 AM

Great infographic about social media and women!

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Celebs Who Quit Twitter [INFOGRAPHIC]

Celebs Who Quit Twitter [INFOGRAPHIC] | Social Media Minefield | Scoop.it
Celebrities quit Twitter. Sometimes to do damage control (Chris Brown, Ashton Kucher), sometimes to generate publicity (Kanye West), sometimes inexplicably (Jennifer Love Hewitt).

Via Brian Yanish - MarketingHits.com
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Social Media Minefield | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com
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Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

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7 steps to get yourself noticed on Twitter

7 steps to get yourself noticed on Twitter | Social Media Minefield | Scoop.it
I’ve been asked a lot recently about the best way to get your voice heard over and above Twitter’s 170 million active monthly users, and it’s critical that any(...)
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How To Gradually Grow a Good List of Reliable News Sources on Twitter

How To Gradually Grow a Good List of Reliable News Sources on Twitter | Social Media Minefield | Scoop.it
Sometimes you need to quickly immerse yourself in a new field. You might want to gain expertise or quickly gauge what the current issues are around a particular topic. One way of doing this is by c...

Via Howard Rheingold, Robin Good
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Stephen Dale's comment, July 31, 2013 4:48 AM
Thanks for the kind words :-)
Julia Chandler's curator insight, August 7, 2013 4:35 AM

Title says it all - good intro for those who remain unswayed?

Lucy Wyatt's curator insight, October 10, 2013 9:54 AM

This might be good for students beginning a current research topic.

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21 Quick Tips: How to Write a Blog for Your Business | Social Media Today

21 Quick Tips: How to Write a Blog for Your Business | Social Media Today | Social Media Minefield | Scoop.it

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.... 21 tips for better blogging...


Via Jeff Domansky
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Art Jones's comment, May 9, 2013 12:02 AM
Well said Neil!
Jeff Domansky's comment, May 9, 2013 12:08 AM
Art, Neil appreciate your thoughtful comments.
FOOD TECHNOLOGIST's curator insight, June 12, 2013 10:37 PM

21 Quick Tips: How to Write a Blog 

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How to Use Twitter for Business and Marketing | Social Media Examiner

How to Use Twitter for Business and Marketing | Social Media Examiner | Social Media Minefield | Scoop.it
Twitter for Business: Read an updated checklist of everything your business needs to do on Twitter and start seeing great results.

Via Joan Stewart
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Joan Stewart's curator insight, April 26, 2013 7:58 AM

Twitter, the lovely little tool that is offering more and more every day. Find new folk to connect with, reply to your followers, send quick and easy messages. Article by Charlene Kingston in a step by step format to make using Twitter a lot easier.

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8 Pinterest Boards Worth Creating for Your Business

8 Pinterest Boards Worth Creating for Your Business | Social Media Minefield | Scoop.it
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
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5 Cool Content Curation Tools for Social Marketers | Social Media Today

5 Cool Content Curation Tools for Social Marketers | Social Media Today | Social Media Minefield | Scoop.it
In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see.

 

Digest...

 

1. Scoop.it

2. Pinterest

3. Zemanta

Zemanta is a plugin for Wordpress  that makes it much easier to find related posts and images based on what you’re currently blogging about in Wordpress.

4. Storify

Storify focuses on longer, more detailed social curation. The site allows you to search through a large number of outside sources to find the content you want to share.

5. List.LY                

Hence the name, List.LY is a tool built entirely around lists. You can use this site to create a list on just about anything — individuals, images, websites, and much more. These lists can be integrated into your blog posts, which is great for driving traffic and engagement.


Via CYDigital
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CYDigital's curator insight, April 17, 2013 6:22 AM

And to accompany the adjacent post, here are a few tools available to you to assist you with content curation. Start with Scoop.it.


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The Best Tools to Manage Your Next Social Media Campaign | V3 Kansas City Integrated Marketing and Social Media Agency

The Best Tools to Manage Your Next Social Media Campaign | V3 Kansas City Integrated Marketing and Social Media Agency | Social Media Minefield | Scoop.it
Starting a social media campaign? Check out these top 32 tools that will help you manage the campaign, courtesy of Jamie Turner and Erik Qualman.
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