Social Media Metrics
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Sochi 2014 social media metrics: Hot numbers. Cool conversations. All yours.

Sochi 2014 social media metrics: Hot numbers. Cool conversations. All yours. | Social Media Metrics | Scoop.it
Olympic athletes and fans took social media engagement to new heights during the Sochi 2014 Olympic Winter Games, accounting for some 2 billion impressions across all Olympic platforms.
Margossian's insight:



The Olympics are a massive event, where copious amounts of different media platforms are put to use. The most prevalent platforms that were used the most at the Olympics were Facebook, Twitter and Instagram. the article mentions how certain hashtags were considered most popular. Those consisted of #sochi2014, which with almost 11,000 used in the Hub's feed. Other frequetnly used hashtags were #wearewinter, #teamusa and #olympics. The prevalent use of certain hashtags can show how some can be come popular and eventually lead to trending. Also how the use of media platforms skyrocketed this year, making social media one of the pivotal aspects to contribute towards the event. The article stated that Russia has had its first social media Olympics, and believes that its important to keep connecting with its millions of fans. It was interesting to see what events got a lot of attention and feedback and which ones did not. The busiest days were the 7th and 8th of February which were the opening day ceremony and the figure skating and woen's moguls. I think this show which events attract the most amount of people. This is also shows that these events pertains to various types of demographics the most. 

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Newspapers not yet dead - B&T Marketing & Media

Newspapers not yet dead - B&T Marketing & Media | Social Media Metrics | Scoop.it
Newspapers not yet dead
B&T Marketing & Media
Separate data from EMMA (Enhanced Media Metrics Australia) also showed that those who read newspapers generally are bigger spenders.
Margossian's insight:

From my general understanding social media metrics allows us to see the general effect via quantitative facts to show how powerful social media has come to be. This article is about how newspapers are still a profitable social media tool. There has been a sufficient increase in digital audience, increasing the overall readership in a positive way. Based on the statistics listed in the article he viewers in the print world remain strong. I thought the way the article used a lot of factual data and statements to justify the credibility of the article itself. I thought it was interesting how representatives are saying how newspapers are attracting more of an affluent audience. I have never really thought that there was a correlation between newspapers and status of wealth. The beauty of newspapers now is that they are not only in paper, but they are becoming popular via digital print. One stat that was listed was that those who choose “ to absorb their news on tablets will spend an average of $900 a year more than tablet owners overall.” After reading this article I will now associate tablets and smart-phones to the same field of print newspaper because in the end people are still reading it one way or another.  

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comScore On Partnership Path To Real-Time Audience Measurement, Inks ... - MediaPost Communications

comScore On Partnership Path To Real-Time Audience Measurement, Inks ... - MediaPost Communications | Social Media Metrics | Scoop.it
comScore On Partnership Path To Real-Time Audience Measurement, Inks ...
MediaPost Communications
These days, mastering success means real-time audience measurement and partnering with other experts.
Margossian's insight:

As we all know Facebook is one of the major social networking sites that exist in our world today. Social Media is meant to be a social experience, not a marketing experience. Therefore, having Facebook me a major piece in social media, their network has been purchasing major I-Phone Apps that would help strengthen their empire. The title of this article is “ Facebook to Pay $19 Billion for WhatsApp: The Messaging Startup to Operate Independently, Retain Brand.” I found this article to be very interesting because it reflects on how much Facebook is willing to pay in order to have these certain Apps affiliated with Facebook. Facebook paid what seemed to be a very considerable amount for Snapchat, but then paid way more to get the rights to Instagram. But to pay $19 billion for the WhatsApp, truly made a statement in the world of social media. Brand-value can be reflected based on the brand awareness that exist for the App, so therefore I am able to tell that this new upcoming App is a prevalent force in the social media world of communication. 

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