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Google+ Adds Page View Count - InformationWeek

Google+ Adds Page View Count - InformationWeek | Social Media Metrics | Scoop.it
ITProPortal
Google+ Adds Page View Count
InformationWeek
Yesterday the social network added a new feature to users' profiles that displays the total number of times your content has been seen by others.
Kaitlyn Schmidt's insight:

This article talks about how Google+ added the new feature that users can see the people who view their profile. The number includes collective views for photos, posts and profile pages. This addition is important because it allows users to track people’s clicks and access Google+ accounts of anyone. This is useful for users to find the email accounts of users whom they know, but never exchanged email information about. It can be between friends, family, colleagues or anyone in their present or past work environment.

            In my opinion, I do not think that this feature was a great investment. Yes, it is convenient in certain situations, but in general it is not useful. In fact, from my pervious knowledge of social media websites, I do not like that people whose profiles I have viewed can tell that I viewed them. Google+ should at least include the option to view anonymously. Google+ is already a small platform and I think that this added feature has potential to hurt them more than helping them attract new and older consumers. 

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13 Content Marketing Tips - Business 2 Community

13 Content Marketing Tips - Business 2 Community | Social Media Metrics | Scoop.it
13 Content Marketing Tips Business 2 Community When you factor in more specific information like their hobbies, taste in music, and social media behavior, you'll find yourself with a rich database of facts, which you can then mine for an idea of...
Kaitlyn Schmidt's insight:

This article talks about how marketing tactics have changed from billboards and jingles to online print images and videos over the past couple years. No longer are companies focusing on traditional media to advertise their products and get out their message to consumers, instead they are using social media platforms to target their audiences behaviors. The article gives tips to companies about how to optimize content marketing to increase business sales. It talks about getting to know your company, learning from other popular sites, starting slow, improving forms of content and what to avoid on the content being posted.

             In my opinion, I think that the most important tip that the article gives is to know your audience. In order to reach out to a community, you must know exactly who you are targeting to get your message across. By knowing the consumers demographics such as age, gender and location the business can directly stream their advertisements to these consumers and increase their chance of sales. For example, since I am in my twenties and grew up dependent on social media sites such as Facebook and Twitter, businesses are likely to advertise products that I would be most interested in on these platforms. In contrast, if they advertise products that are meant to reach the older generation, they are unlikely to get many responses.  Another important fact that the article suggests avoiding is sales pitches. One of the main reasons that social media marketing is more successful than traditional marketing is because advertisers are not pitching to the consumers. It is more important to provide information that consumers actually want to hear opposed to unnecessary facts about the product. Creating value to the target consumer is the most important step in creating brand loyalty.

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The End of E-Mail as a Mass Marketing Tool - Businessweek

The End of E-Mail as a Mass Marketing Tool - Businessweek | Social Media Metrics | Scoop.it
The End of E-Mail as a Mass Marketing Tool Businessweek As social content management companies, such as HootSuite, PaperShare, and WildFire, increasingly embrace the social media leaders Google (GOOG), LinkedIn (LNKD), Twitter (TWTR), Facebook...
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This article talks about how e-mail is becoming a thing of the past. Previously, e-email used to be the main source when targeting consumers because it was able to get a general message across to a mass amount of users.  However, now that social media websites are becoming more popular, mass marketing is dying down and unique target marketing is proving to be more effective when trying to retain customer loyalty. I personally agree with this article and believe that the power of an email is dwindling down. Throughout the average day I am constantly deleting multiple emails I consider unimportant, or “junk” mail. Websites and companies are sending too many emails daily about their products that I find myself getting annoyed when I receive them. I have even noticed that most companies will send 2-3 emails a day at a specific time with similar content throughout each message. I think that this strategy is ultimately hurting the company. Consumers such as myself are so used to seeing these emails that they lose their significance. If companies focus more on sending fewer emails with important information instead of mass emails with the same content every day, email would be more efficient and consumers would take advantage of the messages they receive.  

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Twitter Inc (TWTR) vs. Facebook Inc (FB): Then And Now - ValueWalk

Twitter Inc (TWTR) vs. Facebook Inc (FB): Then And Now - ValueWalk | Social Media Metrics | Scoop.it
ValueWalk
Twitter Inc (TWTR) vs. Facebook Inc (FB): Then And Now
ValueWalk
It took Facebook Inc (NASDAQ:FB) about a year to take off as investors waited to see if the social network could prove its business model.
Kaitlyn Schmidt's insight:

      This article compares and contrasts Twitter and Facebook for being the two most popular social media websites for business shares.  Currently, Facebook is the number one website with continued growth of 13 million new users a month.  Investors predict that Twitter will make a comeback and have an expected growth of more than the current 1 million new monthly users; however the shares have gone downward. They anticipated the future of twitter to be very successful and look similar of what Facebook does, but the growth metrics do not match up with these predictions. It will take over 9 years for Twitter to have the amount of users that Facebook does.

                In my opinion, I think that this decline of users will dramatically reduce the amount of business shares for Twitter. If investors notice that there is a decline in Twitter users, they are less likely to invest their money. Because Facebook has a significantly larger user base, investors would make a better profit in the long run if they put their money there instead of Twitter. More consumers would see their shares and the company would have a better chance of making higher profits. 

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You're Worth $128 On Facebook; Sorry About That LinkedIn Drop - Forbes

You're Worth $128 On Facebook; Sorry About That LinkedIn Drop - Forbes | Social Media Metrics | Scoop.it
You're Worth $128 On Facebook; Sorry About That LinkedIn Drop
Forbes
Some fascinating math shows that Wall Street right now is valuing the average Facebook user at $128 , a touch ahead of Twitter's $118 — and far above LinkedIn's skimpy $84.
Kaitlyn Schmidt's insight:

This article was published in Forbes on February 7, 2014. It talks about the top three leading social media sites and their expected growth and marketing value. It starts with Facebook as the top social media site. They say that Facebook has the most active users with a market capitalization of $158 billion dollars. Since there are about 1.28 billion users, each member of Facebook is worth about $128. This powerhouse is expected to continue growth in upcoming years and is predicted to have more users than the population of China. With a marketing capitalization of $27 billion and about 241 million users, Twitter comes in second for the most used social media site. Each member is worth about $118, however user growth is slowing down. The company practices optimism hoping the site will attract more members, but this growth has not occurred yet. Finally, LinkedIn comes in as the third most popular social media site with a market capitalization of $23 billion and 277 million users, leaving each member worth about $84.

            In my opinion, I think that this article accurately distinguishes social media. Facebook is a universal site that everyone uses. Male, female, adults and teenagers all use this site to stay connected with friends and family. In contrast, twitter is manly used by younger adults and teenagers, while LinkedIn is used to connect with jobs and the business world. These sites are more limited and therefore have select users. I think that if Twitter and LinkedIn broadened their user base, they could expand their growth and raise their market capitalization. 

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Old Truisms In The New-Media Age - MediaPost Communications

Old Truisms In The New-Media Age - MediaPost Communications | Social Media Metrics | Scoop.it
Old Truisms In The New-Media Age
MediaPost Communications
Twitter was successfully used as a way for fans to connect with spiritualist Theresa and get a reading. ...
Kaitlyn Schmidt's insight:

This article talks about the similarities between the new social media marketing world, and the old traditional media advertisements. It says that although businesses and companies are heavily relying on social media sites to promote their data, they still have to focus on a few main concepts that are beneficial to both types of advertisements. Although the advertising industry continues to expand and transform, some strategies are eternal. These strategies are 1.) It is always about the content (now the content just needs to be connected) 2.) It is always about quality and relevance (now you just have to consider all platforms 3.) It is always about the audience (now the audience has a voice) 4.) It is always about measurement (now we need standardization) 5.) It is always about partnership (now we need knowledgeable partners) and 6.) It is always about “television” (no television means any screens.)

            I think that although both social media marketing and traditional marketing tactics seem very different, it is interesting to see how similar they are at the same time. Today’s society is constantly focusing on social media to advertise their products because they believe that it is more effective and efficient. However although it is very efficient, it takes a lot of effort to ensure that the audience is getting the message. It involves using the old tactics of traditional media and taking it one step further to achieve success. 

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Why Facebook (Nasdaq: FB) Really Bought WhatsApp - Money Morning

Why Facebook (Nasdaq: FB) Really Bought WhatsApp - Money Morning | Social Media Metrics | Scoop.it
Why Facebook (Nasdaq: FB) Really Bought WhatsApp
Money Morning
This is in stark contrast to the average user-to-market cap cost of Twitter ($150), Facebook ($140), and LinkedIn ($120). But this number doesn't matter.
Kaitlyn Schmidt's insight:

Although looked down upon by many, Facebook buying WhatsApp was one of the better decisions they have made.  $19 billion may seem like a lot of money and consumers are constantly questioning why Facebook would spend that much on an application that is free to consumers for the first year. However, Facebook strategically made this purchase to outbid their main rival, Google. By making this purchase Facebook has the potential to grow even more and cement itself as the top global leader in mobile media.  Although they initially lost 19 billion dollars, Facebook is still a huge company and will make the money back in a short matter of time.  This investment will ultimately benefit the company in the long run and allow it to prosper through the downloads and shares between consumers. Personally, I think that WhatsApp seems like a good idea for an application. It allows consumers like me to communicate with friends and family all across the world. With the free year free and then just .99 after, I know I am one of many who would pay the fee after the first year. 

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The Changing Social Networking Growth Strategy - Motley Fool

The Changing Social Networking Growth Strategy
Motley Fool
It sees targeting public content as a continuation and support of what is already happening on the network. ...
Kaitlyn Schmidt's insight:

          This article talks about the three top social media websites, Facebook, Twitter and LinkedIn, and the expected growth and future for each of the websites.  In order to keep the companies growing, the sites must find a way to keep current users happy and interested and ensure they continue using the service.  Facebook currently has the largest drop of users that advertisers prefer marketing to. In order to regain users, Facebook is attempting to transform the site into a place where people can read and talk about sports, news, and celebrities, rather than interact with friends and family. Although a tough task, advertisers believe this will keep users on the site.

         In my opinion, I do not think that they should change the purpose of Facebook. Personally, the only reason I still use Facebook after all these years is to keep in touch with friends and family who live far away. I like that I can see pictures every day and never have to wonder or guess what an old friend might be up to.  It allows me to keep in touch long distance and maintain friendships over lost years. If Facebook changes its layout to focus on celebrities and news, a lot of people will stop using it.  They will ultimately lose users by changing Facebook from a site used to keep in touch with friends and family, to a cliche site use to gossip about celebrities.   

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Social Media Marketing Field on the Rise - Business 2 Community

Social Media Marketing Field on the Rise - Business 2 Community | Social Media Metrics | Scoop.it
Social Media Marketing Field on the Rise Business 2 Community Since the floodgates opened, businesses have flocked to Facebook, Twitter, LinkedIn, and similar platforms to create buzz, target potential customers, and better understand the people...
Kaitlyn Schmidt's insight:

       In years past, social media websites such as Facebook, Twitter and LinkedIn were used by consumers for personal use. They allowed communication through the internet and gave people of all ages the opportunity to stay connected with friends and family. However, they have become so popular and well-known that marketers target these buzz sites in order to advertise to their consumers. With social media websites being the number one activity people engage in online, marketers are able to target potential customers and easily market their products. Companies are strategically hiring and training professionals to plan and implement social media campaigns, make personal connections with the users, and attract followers to the company’s website. This plan has significantly increased the company’s reputation and has given companies more followers, loyal customers and increased profit.

            In my opinion, I think that this plan was very beneficial to companies. Being 21 years old and a junior in college, I have grown up being very dependent on social media. I find myself checking my twitter feed first thing in the morning and am constantly updating and checking these sites throughout the day. I take notice to the advertisements that popup during my scroll down Twitter or Facebook and will “re-tweet” and “share” anything I agree with. This idea of “re-tweeting” and “sharing” has advertised businesses and given companies a positive image and word of mouth. 

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