Social Media Mela 2012
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Social Signals – The Modern Model of Off-Page Optimization

Social Signals – The Modern Model of Off-Page Optimization | Social Media Mela 2012 | Scoop.it

"Social signals are one of the most notable addition to Google’s search ranking factors this year, as it is a strong indication of user activity or behavior on pages all across the web.

 

These signals are basically retrieved from popular social networks such as Facebook, Twitter and perhaps soon via Google +1, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries.

 

The main principle of Google and Bing in using these signals is to locate fresh, relevant and significant materials over the web (news, resource, etc) through viral sharing and natural prominence".

 

However, these search engines do have factors to consider in measuring the durability of the content, for them to truly return quality sites on their end such as:

 

1) Quantity of social mentions on Twitter and/or Facebook.

 

2) Quality of social mentions measured through the social authority of the Twitter account.

 

3) Domain authority and Trustrank of the site hosting the content

 

 Full Article Here: http://kaiserthesage.com/social-signals/


Via Antonino Militello
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Women in Technology: Finding Your Inner Geek Is The Key To Success - Forbes

Women in Technology: Finding Your Inner Geek Is The Key To Success - Forbes | Social Media Mela 2012 | Scoop.it
Like many other male dominated industries, the field of technology presents both challenges and opportunities for women today.
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Rescooped by Ali Rahman from Entrepreneurship, Innovation
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How to Determine Facebook and Twitter ROI [INFOGRAPHIC] | Social Media Today

How to Determine Facebook and Twitter ROI [INFOGRAPHIC] | Social Media Today | Social Media Mela 2012 | Scoop.it
How do marketers determine social media ROI?  This a question asked by many CEO’s and business owners that challenges marketers to deliver value from social media and make a return on their investment.

Via Marylene Delbourg-Delphis
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Social Media Links – How SEO and Social Work Together for Link Building

Social Media Links – How SEO and Social Work Together for Link Building | Social Media Mela 2012 | Scoop.it

Social linking most often means using social media channels to promote content that inspires social shares with links.

 

A Tweet, Facebook status update or Pinterest pin that includes a link to the content being promoted are all examples of social links.

 

Social shares with links = Social Links.

 

Here are 6 questions and answers on the fundamentals of using a social media focused approach for link attraction and acquisition: http://www.toprankblog.com/2012/07/social-media-links/

 

 


Via Antonino Militello
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Antonino Militello's comment, July 12, 2012 6:14 AM
Ciao Robin, scusami ma ho fatto un errore sul link finale... Dovresti cancellare questa parte dell'url : How do you define “social linking”?"
Robin Good's comment, July 12, 2012 8:37 AM
Se mi dai il link giusto lo correggo subito.
Robin Good's comment, July 12, 2012 8:40 AM
Corrected Antonino.