Social Media Measurement Best Practices
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Klout CEO Apologizes for Creating Profiles of Minors, Says "We Messed up" - LAUNCH -

Klout CEO Apologizes for Creating Profiles of Minors, Says "We Messed up" - LAUNCH - | Social Media Measurement Best Practices | Scoop.it

"Recently, we erred in creating profiles for registered users’ Facebook friends who had recently interacted with them and did not have private accounts." Joe writes on the Klout blog. "...and when we realized that accounts for minors had been created we rolled the changes back."

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Social Media Measurement Best Practices
Best practices for measuring results in social media
Curated by Kami Huyse
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Why Your Company Is Probably Measuring Social Media Wrong | MIT Sloan Management Review

Why Your Company Is Probably Measuring Social Media Wrong | MIT Sloan Management Review | Social Media Measurement Best Practices | Scoop.it
Social media environments challenge managers to think in nonlinear ways about their business.
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Interesting post describing the drawbacks of linear measurement methods.

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Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data

Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data | Social Media Measurement Best Practices | Scoop.it
Problems in Google Analytics are causing you to get bad data, misunderstand reports and draw wrong conclusions. Many of these are not your fault, they're due to settings, bugs and the configuration of Google Analytics. There are also some that are just easy to misunderstand and that I've seen trip up even experienced consultants. 
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Really detailed dive into how you can avoid data problems in Google Analytics.

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Privacy Fail: Klout Has Gone Too Far.

Privacy Fail:  Klout Has Gone Too Far. | Social Media Measurement Best Practices | Scoop.it
Klout is creating profiles for people you're connected to on Facebook. People like your mother-in-law, and your kids. Here's the scoop.
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Visualising Data » Blog Archive » Google Analytics introduces ‘visitor flow’ visualisation

Visualising Data » Blog Archive » Google Analytics introduces ‘visitor flow’ visualisation | Social Media Measurement Best Practices | Scoop.it

Susan Wojcicki & Phil Mui unveiled the release of “Flow Visualization” in Google Analytics, which helps web site owners and analysts to enhance their understanding of visitor path and goal analysis – how visitors flow through your site’s pages and how this maps on to your intended goals.

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Social Media ROI Not Well Understood

Social Media ROI Not Well Understood | Social Media Measurement Best Practices | Scoop.it
2 in 5 companies do not have a return-on-investment (ROI) figure for any of the money they spend on social media marketing, according to [download page] a November 2011...
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Excellent Analytics Tip#1: Statistical Significance

Excellent Analytics Tip#1: Statistical Significance | Social Media Measurement Best Practices | Scoop.it

How do we make recommendations / decisions with confidence? How can we drive action rather than pushing data? The challenge is how to separate Signal from Noise and make it easy to communicate that distinction.

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Content Marketing Statistics: The Ultimate List | Content Marketing Forum

Content Marketing Statistics: The Ultimate List | Content Marketing Forum | Social Media Measurement Best Practices | Scoop.it
In need of some fresh content marketing statistics? This list includes the most up-to-date data points across 10 categories.
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Excellent list of current studies and data.

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The Rise of the "Influence" Peddlers - The Net-Savvy Executive

The Rise of the "Influence" Peddlers - The Net-Savvy Executive | Social Media Measurement Best Practices | Scoop.it

Nathan takes a look at many of the services that currently puport to measure influence. He talks about the proxy's we set up to measure this illusive concept.

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Klout CEO Apologizes for Creating Profiles of Minors, Says "We Messed up" - LAUNCH -

Klout CEO Apologizes for Creating Profiles of Minors, Says "We Messed up" - LAUNCH - | Social Media Measurement Best Practices | Scoop.it

"Recently, we erred in creating profiles for registered users’ Facebook friends who had recently interacted with them and did not have private accounts." Joe writes on the Klout blog. "...and when we realized that accounts for minors had been created we rolled the changes back."

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How Marketers Are Measuring ROI [Infographic] | MarketingProfs Daily Fix Blog

Statistics on how marketers currently measure ROI. What tools are they using? What key metrics are they tracking?

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Despite the name, less than 2% of Daily Active Users for your Facebook Page actually engage with your content

Despite the name, less than 2% of Daily Active Users for your Facebook Page actually engage with your content | Social Media Measurement Best Practices | Scoop.it
What are Active Users of Facebook Pages actually doing? We benchmarked 1,000+ Fan Pages and found less than 2% were actually engaged users.
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Social Media Measurement Standards: All Hail the Goddess. | Rip Off The Roof

Social Media Measurement Standards: All Hail the Goddess. | Rip Off The Roof | Social Media Measurement Best Practices | Scoop.it

Paine believes news metrics need to be employed that measure the value of certain actions:

-SEO & Page Rank – the likelihood of being found
-Influence – the power and ability to affect someone’s actions
-Engagements – some action beyond “zero”
-Relationships – long term engagement leading to trust
-Advocacy – engagement driven by an agenda
Sentiment – contextual expression of opinion or tone
-Further, Paine is part of a conclave that is working towards defining

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