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Apple Wins Patent for Noise-Reducing iPhone Case

Apple Wins Patent for Noise-Reducing iPhone Case | Social Media Matters | Scoop.it
Apple has won a patent for a removable iPhone case that cuts down on background noise.

 

Touting what the company is calling a “windscreen” design, the concept aims to reduce distracting sounds picked up by the device’s microphone that may make it hard to hear a phone conversation.

“The windscreen is designed to reduce wind noise, air blasts, vocal plosives and other noise,” Apple said in its patent application. “This may enable the speech of a user of the device to remain intelligible despite the presence of such noise during a call, and without requiring the user to shout into the device’s microphone.”

Although the patent was filed on Jan. 11, 2011, the U.S. Patent and Trademark Office approved the application last week. The patent is good for all portable electronic devices that enable users to participate in a real-time two-way conversation.

 

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HOW TO CREATE SOCIAL MEDIA MARKETING SUCCESS

HOW TO CREATE SOCIAL MEDIA MARKETING SUCCESS | Social Media Matters | Scoop.it

What do you need to create social media marketing success? Here a 5 ideas.

 

... Inbound marketing, is really just a collection of tools designed to DRIVE targeted traffic to your website and most of these tools fit the overall notion of social media marketing. So, let’s take a look at what some others are saying about social media marketing (inbound marketing) and how it compares to traditional marketing.


The CMO (Chief Marketing Officer) Guide put together by Marketo shares some valuable information — besides infographics are a pretty cool way to share a lot of information really quickly.

 

 

HOW SOCIAL MEDIA MARKETING DIFFERS
Mostly, this graphic summarizes some of the major differences highlighted in my post — but misses some major issues, such as how to measure success with social media and how important engagement is for social media success.


I do like the idea that traditional media “rents” attention by giving you something of value — entertainment — in exchange. This is more of a similarity than a difference — it’s just the medium of exchange that’s different because in both cases you’re using someone traffic built by someone else. That’s because we know most Fans NEVER return to your fanpage once they LIKE you. So, you’re really hijacking viewers from THEIR network to build your network and share your message.

 

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Toys using toy-sized Apple gadgets

Toys using toy-sized Apple gadgets | Social Media Matters | Scoop.it

So, what could be cuter than toy-sized Apple gadgets? How about other toys using those wee gizmos? Artist and Instagram user @santlov has created an amazing series of photos that highlight that meme.

See Sheriff Woody cleaning the screen of his iPad with window cleaner or reenacting the classic photo of Steve Jobs sitting in front of his iMac, click this linkand enjoy. By the way, Toy Story's Sheriff Woody isn't the only character Santlov has created -- Jack Skellington, C3PO and Star Wars stormtroopers can also be seen enjoying the best of Cupertino.

 

[via Gizmodo, Cult of Mac]

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