Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | Social Media Mashup | Scoop.it

Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.


You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.


Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/

Via Martin Gysler