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Tricks & tragedies of social media marketing, Curated by Minter Dial @ http://myndset.com
Curated by Minter Dial
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UNCLE POOH'S BLOG: Facebook booting '20,000' underage users per day

UNCLE POOH'S BLOG: Facebook booting '20,000' underage users per day | Social media marketing | Scoop.it
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Shazam Goes Social With Ping-Like Music Sharing

Shazam Goes Social With Ping-Like Music Sharing | Social media marketing | Scoop.it
Discover new tunes from your Facebook friends.
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Is Late Stage the New Early? Behind the Staggering Return of the $1B Venture Fund

Is Late Stage the New Early? Behind the Staggering Return of the $1B Venture Fund | Social media marketing | Scoop.it
In Silicon Valley it's not just who you invest in that matters-- it's also when you invest in them. The earlier the investment, the riskier the bet. But the more jawdropping the returns if the company hits it big. It's so lopsided, that typically just 5% of those unsure early bets create some 95% of the entire venture industry's returns. Miss one of them, and it haunts you for years. Snag it, and you can brag for even longer. This simple reality is precisely what makes the venture business hard, and the justification for why partners make such huge fees.

So what's up with the surge of the strongest early stage firms jumping so heavily into late stage mega-deal fray? Have the Valley's superstars lost sight of these rules or are the rules changing?

Earlier this year, we wrote a lot about the shift in power at the early stages with the rise of super angels, but you could argue there are far greater ripple effects to this new late stage frenzy. That's not only true for the Valley, it's true for the stock market. And you could argue, those ripple effects are less well-understood.
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Social Media Champions League: Man United, Justin Bieber, Glee, MTV - Mashable

Social Media Champions League: Man United, Justin Bieber, Glee, MTV - Mashable | Social media marketing | Scoop.it
Social Media Champions League: Man United, Justin Bieber, Glee, MTVMashableIf there were one giant global sports tournament, to ...
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Twitter Adds Permanent HTTPS Setting to Improve Security

Twitter Adds Permanent HTTPS Setting to Improve Security | Social media marketing | Scoop.it
Twitter has taken a big step towards improving account security with a new setting that permanently enables HTTPS.
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William Shatner explains what microprocessors are and do... from way back in 1976 -- Engadget

William Shatner explains what microprocessors are and do... from way back in 1976 -- Engadget | Social media marketing | Scoop.it
For a man that spent the best part of his acting career representing a savvy dude from the future, William Shatner looks pretty well at
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Jack Dorsey Tweets A Fascinating Twitter History Lesson, 5 Years After Work On ... - The Business Insider

Jack Dorsey Tweets A Fascinating Twitter History Lesson, 5 Years After Work On ... - The Business Insider | Social media marketing | Scoop.it
The Business InsiderJack Dorsey Tweets A Fascinating Twitter History Lesson, 5 Years After Work On ...The Business ...
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After Quake and Tsunami, Japanese Citizens Flock to Social Networks for ... - New York Times (blog)

After Quake and Tsunami, Japanese Citizens Flock to Social Networks for ... - New York Times (blog) | Social media marketing | Scoop.it
ReutersAfter Quake and Tsunami, Japanese Citizens Flock to Social Networks for ...New York Times (blog)With the explosions at ...
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Social Is Too Important For Google To Screw Up With A Big Launch Circus

Social Is Too Important For Google To Screw Up With A Big Launch Circus | Social media marketing | Scoop.it
Google will launch a "major new social network" imminently at the SXSW conference, said Read/Write Web early this morning. They ...
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Understanding Steve Jobs' iPad 2 Launch Speech - iPad 2 Is For Content Creation | Tim Bajarin | PCMag.com

Understanding Steve Jobs' iPad 2 Launch Speech - iPad 2 Is For Content Creation | Tim Bajarin | PCMag.com | Social media marketing | Scoop.it
If you pay very close attention to not only what Job is saying, but doing in his key notes, you can discern his future plans for Apple.
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LinkedIn reaches 100 million members worldwide

LinkedIn reaches 100 million members worldwide | Social media marketing | Scoop.it
LinkedIn have just announced they have reached 100 million members worldwide. – and also shared this infographic with key ...
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New York Times asks Twitter to help cut off paywall-curbing aggregators | Technology | Los Angeles Times

New York Times asks Twitter to help cut off paywall-curbing aggregators | Technology | Los Angeles Times | Social media marketing | Scoop.it
The New York Times is looking to Twitter for some help.

The national newspaper is launching a paywall for its website on March 28 and is already working to stop Twitter users who're looking to exploit one of its major loopholes, according to a report from Forbes.

The impending paywall will allow readers of nytimes.com to see up to 20 articles, photo galleries, videos and other pieces of content on line per month. If a reader wants to see content beyond the 20-item limit they'll have to sign up for a digital subscription, which ranges from $15 to $35 every four weeks.

But, The New York Times has created a pretty big loophole in its paywall that some Twitter users are already seeking to exploit.

Any and all nytimes.com articles linked from Twitter or Facebook can be viewed independent of the 20-item per month limit. The loophole was built into the paywall system and is an bit of an acknowledgment to the growing importance of social media sites to the business of journalism and just how people get their news.
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Facebook Tests Ads Targeted At Status Updates

Facebook Tests Ads Targeted At Status Updates | Social media marketing | Scoop.it
It appears Facebook has begun publicly testing advertisements based on status updates and wall posts published by users.
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How would you measure the ROI in social media?

How would you measure the ROI in social media? | Social media marketing | Scoop.it
Answer (1 of 38): First, think about the outcomes. At a macro level, there are two.

1. Did you change/influence a behavior?
Examples of behavior:
• Recommending
• Shifting attitude, or perception
• Driving trial
• Generating awareness
• Creating advocacy

2. Was there some kind of economic success?
Examples of economic success:
• Increase in sales
• Cost savings
• Increase in shareholder value
• Increase in lifetime value of a customer (loyalty)

Next, separate ROI from Measurement and Metrics. They are rel...
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Brian Solis Joins Altimeter Group « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Brian Solis Joins Altimeter Group « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Social media marketing | Scoop.it
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Facebook to stream MLB baseball games - Rapid tv news

Facebook to stream MLB baseball games - Rapid tv news | Social media marketing | Scoop.it
The Business InsiderFacebook to stream MLB baseball gamesRapid tv newsFacebook is once again playing the testee in an online ...
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10 Reasons Why You Should Upgrade Your LinkedIn Account | Social Media Examiner

10 Reasons Why You Should Upgrade Your LinkedIn Account | Social Media Examiner | Social media marketing | Scoop.it
A review of the LinkedIn features available for paid subscribers to improve your professional networking and build your business.
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Clients and agencies also disagree about their success at measuring ROI - Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses

Clients and agencies also disagree about their success at measuring ROI - Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses | Social media marketing | Scoop.it
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Twitter évolutions et usages en 2010 du réseau social phénomène

Les chiffres clés 2010 liés aux usages du réseau social dans le monde Qui utilise Twitter ? Combien de tweets en 2010
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Apple exec confirms white iPhone coming 'this spring' - Digitaltrends.com

Apple exec confirms white iPhone coming 'this spring' - Digitaltrends.com | Social media marketing | Scoop.it
All about the iPhoneApple exec confirms white iPhone coming 'this spring'Digitaltrends.comApple's senior VP of ...
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Measuring Social Media: Who Has Access to the Firehose?

Measuring Social Media: Who Has Access to the Firehose? | Social media marketing | Scoop.it
At SXSW 2011, I moderated a panel titled “Measuring Social Media – Let’s Get Serious,” with the goal ...
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Sentiment Analysis as a Measure of Social Media Engagement | B2Bbloggers.com - B2B Social Media and Content Marketing

Sentiment Analysis as a Measure of Social Media Engagement | B2Bbloggers.com - B2B Social Media and Content Marketing | Social media marketing | Scoop.it
Can keyword-based sentiment analysis in social media help you acquire customers and keep them loyal?
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