Social media marketing
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Social media marketing
Tricks & tragedies of social media marketing, Curated by Minter Dial @ http://myndset.com
Curated by Minter Dial
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25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] | Social Media Strategies Summit Blog

25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] | Social Media Strategies Summit Blog | Social media marketing | Scoop.it
The Social Media Strategies Summit Blog gives you all the up to date information in anything related to social media.
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S. Thomas's comment, November 26, 2013 6:39 AM
Hi, Do check out webfluenz too, its been getting super reviews! http://www.webfluenz.com/?utm_source=scoopit&utm_medium=social-media&utm_campaign=mkt
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Women leading in U.S. social media usage

Women leading in U.S. social media usage | Social media marketing | Scoop.it
The U.S. use of social media has exploded over the past five years, but it's women who still dominate the social landscape.
Minter Dial's insight:

Many things have evolved over the last five years... but sharing is still a strong component of social media.

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Conquer Instagram | Social Media Today

Conquer Instagram | Social Media Today | Social media marketing | Scoop.it
One of the most recent (and exciting) additions to Instagram is video. Users can now upload up to 15 seconds of custom video and apply one of Instagram’s famous filters to the finished product.
Minter Dial's insight:

Easy enough to follow... small amount of resources needed.  More about creativity!

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Should Pinterest be Part of Your Social Media Campaign?

Should Pinterest be Part of Your Social Media Campaign? | Social media marketing | Scoop.it
Though it's one of the new kids on the social media block, Pinterest has built a sizable user base. In fact, according to MediaBistro, 15 percent of internet users who are active on social media
Minter Dial's insight:

Interesting cases of how to use Pinterest...

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SMO of SEO: 7 Steps | Social Media Today

SMO of SEO: 7 Steps | Social Media Today | Social media marketing | Scoop.it
This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.
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Martin (Marty) Smith's curator insight, September 1, 2013 9:21 AM

Solid and wide ranging atticle about how to optimize content and the social signals that support it. We know social signals are critical to SEO. We also know not all contnet is equal in its ability to engage social signals. This post provides ways to make sure your SMM is in line with your SEO (always a good thing). 

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Creating Good Posts on Social Media | Social Media Today

Creating Good Posts on Social Media | Social Media Today | Social media marketing | Scoop.it
Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential.
Minter Dial's insight:

Great and pithy...

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Email marketing - How much do the new Gmail Inbox change the game?

Email marketing - How much do the new Gmail Inbox change the game? | Social media marketing | Scoop.it
As email marketing is one of the most effective digital marketing tools, shouldn't marketing teams be more inclined to invest in email marketing specialists
Minter Dial's insight:

Best not to game it... but figure out how to engage with the customer... one by one!

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5 Ways to Harness the Power of Pinterest - Stephanie Paige Miller - Blogs Consumer @ FolioMag.com

5 Ways to Harness the Power of Pinterest - Stephanie Paige Miller - Blogs Consumer @ FolioMag.com | Social media marketing | Scoop.it
From pin lifespans to brand placements, how to supercharge your social strategy.
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The Burberry Kiss xx - The latest digital initiative from a classic British brand

The Burberry Kiss xx - The latest digital initiative from a classic British brand | Social media marketing | Scoop.it
Partnering with Google, the Burberry Kiss initiative (launched in June 2013) shows just how creative and emotional one can be with digital.
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Six key considerations for succeeding with digital transformation

Six key considerations for succeeding with digital transformation | Social media marketing | Scoop.it
This is a summary of the six key points from a talk I made in Shanghai (with Tencent) on behalf of Econsultancy on strategic management issues in digital transformation.

Via Christopher Sachse Aaris
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Christopher Sachse Aaris's curator insight, August 9, 2013 6:56 AM

A must read for all people facing digital transformation in their organization

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L'Oreal Taps Startup to Test Link Between Mobile Coupons, Real-Time Buys

L'Oreal Taps Startup to Test Link Between Mobile Coupons, Real-Time Buys | Social media marketing | Scoop.it
Brandchannel - always branding. always on.
Minter Dial's insight:

Real time, Coupons & Mobile marketing... with #LOreal

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How to improve and what to avoid in your Email Signatures

How to improve and what to avoid in your Email Signatures | Social media marketing | Scoop.it
Inspired by an article Social Media Today, herewith my point of view on what to do and what to avoid when creating your email signatures.
Minter Dial's insight:

Some concrete steps... 

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Digital Marketing Media: What $100K Buys [INFOGRAPHIC] - AllTwitter

Digital Marketing Media: What $100K Buys [INFOGRAPHIC] - AllTwitter | Social media marketing | Scoop.it
Digital Marketing Media: What $100K Buys [INFOGRAPHIC]
Minter Dial's insight:

Digital marketing buck stops here

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Why Nationwide stopped advertising on Facebook

Why Nationwide stopped advertising on Facebook | Social media marketing | Scoop.it
Nationwide decided that appearing next to sexist content was bad for business, and bad for women. So why didn't more companies leave the social media giant?
Minter Dial's insight:

Being in control of your context is important ... in any event.

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The Value of a Facebook Fan? | Social Media Today

The Value of a Facebook Fan? | Social Media Today | Social media marketing | Scoop.it
Not all brands need necessarily to create a Facebook page, that depends on their objectives. The question is the Return on Investment. Generating engaged fans is the name of the game.
Minter Dial's insight:

Infographic (without data) to explain that the value of a fan varies according to your objectives and how much you are customer centric

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How to use Digital in Retail - NEW! Infographic on Digitail

How to use Digital in Retail - NEW! Infographic on Digitail | Social media marketing | Scoop.it
As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail.
Minter Dial's insight:

Ways to use digital and social media in retail (store outlets)...

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Facebook Fans, Pay Attention! | Social Media Today

Facebook Fans, Pay Attention! | Social Media Today | Social media marketing | Scoop.it
Boring your Facebook fans? It’s time you learned how to write the type of status updates that grab attention and encourage regular engagement.
Minter Dial's insight:

Good tips

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Geeky creativity - Why being geek and upping your Digital IQ can spur innovation

Geeky creativity - Why being geek and upping your Digital IQ can spur innovation | Social media marketing | Scoop.it
Some teams just seem to be in the know, having adopted a more adapted mindset. Their cumulative digital IQ is high, open to change. Others are resistant
Minter Dial's insight:

Where are the geeks in business?

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4 keys to creating a winning Digital Marketing Strategy

4 keys to creating a winning Digital Marketing Strategy | Social media marketing | Scoop.it
We can affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies ramp up their digital marketing strategy
Minter Dial's insight:

The underpinnings of a successful digital marketing strategy

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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Social media marketing | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
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Susan Reimer on the graying of social media

Think of it as the graying of social media. Mom and dad - even the grandparents - are flocking to Facebook, and for the same reason the kids do. Connections. A report from the Pew...
Minter Dial's insight:

Slower on the uptake but with similar behaviors!

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Subaru Emirates' apology over 'sexist' Facebook post

Subaru Emirates' apology over 'sexist' Facebook post | Social media marketing | Scoop.it
The post turned the tragic death of a family into a tirade against female drivers
Minter Dial's insight:

Never in the shadow

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RJ Friedlander, CEO of ReviewPro, on Ratings & Reviews for Hotels

RJ Friedlander, CEO of ReviewPro, on Ratings & Reviews for Hotels | Social media marketing | Scoop.it
Iinterview is with RJ Friedlander, CEO and Chairman of ReviewPro, a sophisticated Ratings & Reviews platform for hotels.
Minter Dial's insight:

Rating and reviews... way to improve customer intelligence

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Luxury brands and luxury digital marketing - Where are the golden opportunities?

Luxury brands and luxury digital marketing - Where are the golden opportunities? | Social media marketing | Scoop.it
Where is the sweet spot for luxury brands in digital marketing? I believe not a few luxury brands have been asking themselves this and other related questions about luxury digital marketing
Minter Dial's insight:

Figuring out the consumer journey of the affluent will be key...

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