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Social Media Optimization Periodic Table | Visual.ly

Social Media Optimization Periodic Table | Visual.ly | Social media marketing world | Scoop.it
These are some of the top tools for Social Media Optimization [SMO]. These apps have been configured into 2 visual solutions for describing or selecti
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The Perfect Facebook Contest App [Infographic] — socialmouths

The Perfect Facebook Contest App [Infographic] — socialmouths | Social media marketing world | Scoop.it
A simple guide that outlines all the elements you need to plan, design and promote your next Facebook Contest app

Via Bonnie Burns
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Bonnie Burns's curator insight, April 26, 2013 4:46 PM

This Infographic outlines all the elements you should consider when planning your next contest, designing the Facebook App for it, and a few tips on how to promote it.

Michael Kristiansen's curator insight, April 27, 2013 2:27 AM

Creative contests help engage fans and increase awareness and interest.

 

suckhoenamkhoa's curator insight, April 27, 2013 2:32 AM

Hello

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Seven tips for charities using Twitter

Seven tips for charities using Twitter | Social media marketing world | Scoop.it
In recent weeks we’ve blogged about how different charities are making use of Pinterest and Facebook, with the aim of highlighting the different ways that non-profits are taking on social.
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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Social media marketing world | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine, PhD's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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3 types of tweets that are rarely retweeted

3 types of tweets that are rarely retweeted | Social media marketing world | Scoop.it
Influence on Twitter is more about sharing and engagement and less about follower count. In that case, are your messages retweetable?
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Social Signals & Search

Social Signals & Search | Social media marketing world | Scoop.it
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search.

 

Here's what we can learn search engines value by dissecting and interpreting search results from Google, Bing, and Yahoo.

 

Read More: http://searchenginewatch.com/article/2251187/Social-Signals-Search-Reading-the-Tea-Leaves


Via Antonino Militello
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Who Is More Likely To See Your Posts On the Facebook News Feed? [Infographic] — socialmouths

Who Is More Likely To See Your Posts On the Facebook News Feed? [Infographic] — socialmouths | Social media marketing world | Scoop.it
Understanding how Facebook EdgeRank directly affects who sees your content on the News Feed based on personal interaction and network reaction
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Pinterest Best Practice Tips for Brands

Pinterest Best Practice Tips for Brands | Social media marketing world | Scoop.it
Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social platforms.
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Just Who Uses Social Media? A Demographic Breakdown

Just Who Uses Social Media? A Demographic Breakdown | Social media marketing world | Scoop.it
You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.
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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Social media marketing world | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello
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Martin (Marty) Smith's curator insight, May 3, 2013 8:29 AM

No matter how GOOD your calls to action are they can always get better :).M

Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Liz Wilson's curator insight, May 5, 2013 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeff Bullas

What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeff Bullas | Social media marketing world | Scoop.it

The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?”

 

Some pundits will say that is not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand up and be measured in its own right. The challenge though is that we live in a multi-channel marketing world and the path to your sales door for your product is not a straight path and easy to measure...

Should the first click or the last click get the credit?...

So what has been the results achieved from social media marketing? Here are a few examples....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 1, 2013 9:32 PM

Ten useful examples of social marketing ROI. A must-read for marketers and PR.  

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PBN panelists: Think about social media as more than a marketing tool - Pacific Business News (Honolulu) (blog)

PBN panelists: Think about social media as more than a marketing tool - Pacific Business News (Honolulu) (blog) | Social media marketing world | Scoop.it
PBN panelists: Think about social media as more than a marketing tool Pacific Business News (Honolulu) (blog) Dan Leuck, chief executive officer of Ikayzo and a fellow panelist, says companies should focus on widening the use of social media beyond...
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