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Driving Your Personal Brand to Success
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3 Reasons Your Resume Brands You As A Commodity - Business 2 Community

3 Reasons Your Resume Brands You As A Commodity - Business 2 Community | Social Media Marketing UMD | Scoop.it
3 Reasons Your Resume Brands You As A CommodityBusiness 2 Community3 Reasons Your Resume Brands You As A Commodity · Strategy. By Personal Branding Blog, Published July 4, 2012. Be the first to comment!
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The Pros and Cons of 4 Personal Branding Sites - Mashable

The Pros and Cons of 4 Personal Branding SitesMashableHere are the pros and cons of some top personal branding websites to help you choose the one that best suits your needs.
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4 Ways to Create B2B Social Marketing Content with Story

4 Ways to Create B2B Social Marketing Content with Story | Social Media Marketing UMD | Scoop.it

The hero of the stories in social B2B marketing is not the supplier or vendor, it is the customer.

 

Customers prefer to read success stories which help explain the who, what, where, why and when.

With the focus of the story around the journey a similiar customer took to satisfy their needs.


Here are 4 ways companies can help generate better B2B marketing content focused on helping the customer achieve their needs.

 

#1 Teach with Story and Sell with Subtleness

 

#2  Teach with Video and add a Personal Touch

 

#3 Teach with Urgency and a Call to Action

 

#4 Teach Through Comparison

 

The 6th "W" in Journalism is called "how". Many success stories begin with the how, yet new potential customers do not even know if they may have a similiar need to over come. Start with the 5 "W's" and end with "how" the problems and issues were overcome.


Via streetsmartprof, Ken Jondahl
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Integrate your Personal Brand into Your Resume - Business 2 Community

Integrate your Personal Brand into Your Resume - Business 2 Community | Social Media Marketing UMD | Scoop.it
Integrate your Personal Brand into Your ResumeBusiness 2 CommunityYou may think a resume is just a resume—same old thing for everyone, right? Not quite. A resume can be a vital component of your personal brand.
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Linkedin Tips for Showcasing Your Own Personal Brand - WebProNews

Linkedin Tips for Showcasing Your Own Personal BrandWebProNewsLinkedin wants to make its users aware of the need to distinguish themselves from the pack.
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