Social Media Marketing
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Social Media Marketing
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Bulk Scheduling for Social Media Marketing: The Good, The Bad, and The Ugly

Bulk Scheduling for Social Media Marketing: The Good, The Bad, and The Ugly | Social Media Marketing | Scoop.it
The many tools out there to help manage social media marketing (Hootsuite, TweetDeck and Buffer to name a few) have change the way businesses communicate with their online followers.
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Think you're a social media expert? 10 reasons why you're wrong

Think you're a social media expert? 10 reasons why you're wrong | Social Media Marketing | Scoop.it
Being into digital marketing isn't just great. It's awesome. It's an ever evolving industry and nothing ever stays the same (especially with social media). I love what I do and have been in the dig...
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Rescooped by Twing Kewl from Public Relations & Social Marketing Insight
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Social Media Marketing Does Not Work

Social Media Marketing Does Not Work | Social Media Marketing | Scoop.it

Do you sign into your social media account so that you can be marketed to?

 

Of course not.

 

You go there for an experience. Whether you’re on LinkedIn to participate in a group discussion or read an article posted by a friend or an influencer you follow, or you’re on Facebook checking up on your friends in your stream, your goal isn’t to be marketed to.

 

Good marketing isn’t intrusive. Good marketing is useful. Or as Jay Baer says, good marketing provides “Youtility.” In other words good marketing is a service. When brands figure out a way to be useful, then the social channels provide a mechanism to be useful....


Via Jeff Domansky
Twing Kewl's insight:

interesting insights.

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Jeff Domansky's curator insight, September 16, 2013 2:41 PM

Here's a thoughtful post on why social media marketing is already dead in the water. Two primary reasons social media marketing doesn’t work anymore and an oxymoron to even string these three words together.... 

Jared Hill's curator insight, September 16, 2013 4:29 PM

Very good points

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LinkedIn Reports Q3 2013 Revenue Of $393M, Membership Up To 259 Million

LinkedIn Reports Q3 2013 Revenue Of $393M, Membership Up To 259 Million | Social Media Marketing | Scoop.it
LinkedIn reported a strong Q3 2013 today, with revenue up 56 percent year-over-year to $393 million and earnings-per-share of 39 cents. Both figures are higher than analysts expected.
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Etymology of Social Media Sites - Why are they called: Google, Facebook, and Twitter?

Etymology of Social Media Sites - Why are they called: Google, Facebook, and Twitter? | Social Media Marketing | Scoop.it
You probably can’t imagine your life without social networking sites. You use them daily to catch up with your friends, to find out latest scoops, etc. The social network idea was originally create...

Via Tom D'Amico (@TDOttawa)
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Research: The 3 social media secrets of B2B buyers - Schaefer Marketing Solutions | #TheMarketingAutomationAlert

Research: The 3 social media secrets of B2B buyers - Schaefer Marketing Solutions  | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it
Do B2B buyers use social media in their purchasing decision? The results may surprise you.

 

Condensed...

 

I’ve outlined a few of these ‘guilty secrets’ below, along with my explanation of why I think they happened and what they mean.

 

A)     B2B buyers: Social media curmudgeons?

The findings revealed an interesting polarization in terms of social media usage. Half of B2B buyers are distributed normally in terms of their use of social media: some more, some less enthusiastic about its value.

 

47% of buyers, however, do not claim to use it at all. When invited to offer advice to a colleague considering using social media to support the buying process, a third said “don’t do it.”

Embedded within this statistic is a warning to brands to be selective and careful – not so much about their use of social media, but their emphasis on it. These are very different points.

 

B)      Buyers are less rational than they believe

The idea was to find out what the initial driver was, so that marketers might be better placed to understand how to empathize with the buyer during the process. We offered a number of reasons for deciding to invest a large amount of money, ranging from “increased productivity” to “business expansion.” But we also threw in the option “because it was the kind of thing we should have.” A fairly arbitrary, emotional reason like this surely has no place in boardroom. Surely no hard-nosed business person would ever invest money on this premise – more to the point, surely they wouldn’t admit it.

 

But they did. It was in fact the fifth most popular reason for starting the buying process. More important than “keeping up with competitors,” it had the same mean score among respondents as “the need to cut costs.”

 

C)      Don’t be dazzled by video marketing

If you believe certain people out there, video is the most powerful marketing tool on the planet. Prospects love to see videos on our websites. They show the personal side of the brand. They showcase our in-house expertise. They are rich media, and everyone loves shiny, rich media, right?

 

Not necessarily. We get a more realistic picture of the influence and popularity of video as a format is we compare it to the format of the slide deck. We know those clunky old Powerpoint files don’t look as slick, but the Buyersphere Report shows that buyers are TWICE as likely to use presentation decks as they are a video. 21% of buyers downloaded a presentation deck to support in their information gathering. But only half that number watched a video.


Via CYDigital
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CYDigital's curator insight, September 16, 2013 11:36 AM

Wow! Let's take this a step-deeper...

1) Think trends, i.e., which way is the influence of social media and information formats trending. Clearly this is trending upward, but that doesn't help our quarter to quarter lifestyles. So TEST, Test, test!

2) Not at all surprised by the less-than-rational motivators, and this is something that always needs to be considered as we build personas.


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