Social Media Marketing That Works
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Create Custom News Streams Based on Your Specific Sources and Filters

Create Custom News Streams Based on Your Specific Sources and Filters | Social Media Marketing That Works | Scoop.it
News defined by you.

Via Robin Good
Len Ferrara's insight:

This looks great!

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Farid Mheir's curator insight, February 10, 2015 11:29 AM

Makes me think of www.recordedfuture.com or news.google.com on steroids. 

Stephen Dale's curator insight, February 10, 2015 11:55 AM

Another excellent personal information management tool, HT to Robin Good for spotting.

Marta Torán's curator insight, February 11, 2015 8:27 AM

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Social Media Marketing That Works
It's A Social World. Your Marketing Should Be Too! | Market Shaper Marketing
Curated by Len Ferrara
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Len Ferrara ☎ on LinkedIn: "Another successful "news drop", picked…

Len Ferrara ☎ on LinkedIn: "Another successful "news drop", picked… | Social Media Marketing That Works | Scoop.it
Another successful "news drop", picked up by major media (ABC, CBS, NBC, FOX, etc) & syndicated to over 400 of their local affiliates throughout the …
Len Ferrara's insight:
Local business on WTOL-11 #Toledo
 
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Reputation Management Toledo - YouTube

Reputation Management Toledo - YouTube | Social Media Marketing That Works | Scoop.it
"Reputation management refers to the influencing and controlling of an individual's or group's reputation.
Len Ferrara's insight:
Toledo Reputation Management is a large part of attracting more clients to any business. It's important to manage, build and also leverage a good reputation as part of an ongoing marketing effort.

What is Reputation Management?
"Reputation management refers to the influencing and controlling of an individual's or group's reputation." https://en.wikipedia.org/wiki/Reputation_management

Managing a company's reputation could also be considered a part of social media marketing. After all, since up to 97% of buyers 18-34 yrs of age read online reviews before making an online purchasing decision, a bad review could have significant, negative effect on a company's online reputation.

http://marketshapermarketing.com
 
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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Social Media Marketing That Works | Scoop.it

I selected this piece from Simplyzesty because search is an important topic to all of us and as many of us know, it's currently in a transition period now.



Intro:


As algorithms become more complex and the major search engines introduce new features, it's clear that our expectations about how search should work and what it can do for us has risen with every new development.


Excerpt:


**We demand that  relevant information comes faster, becomes more acurate and matches our tastes and interests.


**Throw Siri and Google Now into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.


With social media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing...


Here are the highlights from this article:


** Where is Social Search headed?


**The development of Mobile search


**Web & Mobile analytics tools


** Social & Mobile SEO Practices


**Oopinion & Analysis


**Infographics Sources


Here's what caught my attention:


**According to a BIA/Kelsey report, mobile search will generate 27.8 billion more queries than desktop search by 2016.


**Mobile will generate 113.4 billion queries and desktop generate 85.6 billion.


**9 our of 10 mobile searches lead to action, over half leading to purchase


Create mobile-friendly content


**Your regular desktop content can stay the same provided you’ve reformatted it for mobile users (see last tip), but the best thing to do is to host your homepage and mobile only pages on m.domain.com subdomaion or /m subfolder.


**State of Search explains why good content strategy is crucial for social search


**eConsultancy lists four major reasons why mobile search is different to traditional search


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/PiXXQO]

 


Via janlgordon
Len Ferrara's insight:
When people hear the term, "Social Media", they probably think of just sharing information with family, friends or customers (if they use Social for their business).

But, what if you could use Social Media as a way to improve the ranking of your website? This is the main reason we use Social Media! Relevant content that's of interest to your market can help your website - IF you set it up the right way.
 
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SEO Toledo - Search Engine Optimization

SEO Toledo - Search Engine Optimization | Social Media Marketing That Works | Scoop.it
Toledo SEO (Search Engine Optimization), SEM, Reputaiton Management & Public Relation services for local businesses.
#SEOToledo
Len Ferrara's insight:
Client review for SEO (Search Engine Optimization) and Social Media.  https://www.youtube.com/watch?v=xmARKvbRGwM
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SEO Toledo Search Engine Optimization

SEO Toledo Search Engine Optimization | Social Media Marketing That Works | Scoop.it
Toledo SEO (Search Engine Optimization), SEM and Reputaiton Management Public Relation services for local businesses.
Len Ferrara's insight:
Client Review for Toledo SEO, Social Media and Reputation Management services for a "Local Business" in Toledo,Ohio.
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Toledo CPA Tips - How To Be Sure You're Not Over Paying Your Business Taxes | ToledoCPAs.com

Toledo Certified Public Account, Tom Baird of ToledoCPAs.com offers some tips on how small businesses can have their tax returns managed effectively at
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Toledo Window Treatment Company Urges Homeowners To Have Sidelight Blinds To Improve Home Security

Toledo Window Treatment Company Urges Homeowners To Have Sidelight Blinds To Improve Home Security | Social Media Marketing That Works | Scoop.it

Blinds on sidelights can be helpful in being a vigilant homeowner.

Len Ferrara's insight:

Bellagio Window Fashions talks about sidelight blinds for greater security. https://plus.google.com/+BellagioWindowFashionsToledo/posts
 

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Toledo Gutter Cleaning Service Joins Anthony Wayne Regional Chamber Of Commerce

Toledo Gutter Cleaning Service Joins Anthony Wayne Regional Chamber Of Commerce | Social Media Marketing That Works | Scoop.it
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Toledo gutter cleaning company joins the Anthony Wayne Regional Chamber of Commerce.

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perrysburg ohio | Tumblr

perrysburg ohio | Tumblr | Social Media Marketing That Works | Scoop.it
Publiez ce que vous voulez (où que vous soyez), personnalisez tout ce que vous désirez et trouvez et suivez les sujets qui vous passionnent. Créez votre blog Tumblr dès aujourd'hui.
Len Ferrara's insight:

Perrysburg OH has a Tumblr page...go figure! http://finance.boston.com/boston/news/read/30627744/new_solar_screen_window_shades_add_contemporary_flair_to_new_home_construction_in_perrysburg_ohio

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Reputation Management Toledo - Online Reputation Marketing Toledo OH - YouTube

Reputation Management has become an area of interest for many local businesses. Consumers have the ability to have a tremendous influence in how a business i...
Len Ferrara's insight:

How to take control of your online reputation management.

http://toledolocalsocial.com
https://www.youtube.com/channel/UCF-ZYg05faIwc5Niq9PZK_A

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Shades and Blinds Toledo OH: Motorized Arch Window Treatments | 419-381-2700 - YouTube

Blinds Toledo OH - Blinds and shades for traditional windows won't work for unique window shapes. Many homes in Toledo, Maumee and other areas of NW Ohio and...

Via Window Treatments
Len Ferrara's insight:

Great to see a Local Toledo Biz making things happen!
http://www.toledo-window-treatments-windows-blinds-coverings-drapery.com/

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Window Treatments's curator insight, April 7, 2015 1:42 PM

Are you looking for window treatment ideas for a "difficult" window? Large windows, sliding glass doors, french doors, bay windows or bow windows are different types of window that home owners sometimes have difficulty in finding the perfect window covering. Or even something like this arch window.

 

We have come up with some creative ideas for window treatments for homes and offices throughout the Toledo area. If you have a "decorating challenge" and looking for some creative ways to spruce up your living area for the new season, give us a call at 419-381-2700. 

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WWETT 2015 | Draincables Direct | Visit Us At Booth 4110 - YouTube

WWETT 2015 - Water & Wastewater Equipment, Treatment & Transport Show - Draincables Direct Visit Draincables Direct at the 2015 WWETT Show, (Water & Wastewat...
Len Ferrara's insight:

WWETT 2015 | Looks like a great event. Good to see a local company making things happen! http://www.draincables.com

#WWETTShow

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Seamless Gutters Toledo OH 419-496-8950 | Gutter Man Gutters - YouTube

Gutter Man Gutters of Toledo Ohio has seamless gutters for homes and commercial properties throughout the Toledo OH area. Visit http://guttermangutters.com 

Len Ferrara's insight:

Seamless gutters in Toledo OH. gutter cleaning Toledo

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Tweet from @Len_Ferrara

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Home healthcare services Sylvania OH
https://www.youtube.com/watch?v=k166hLIyUGA
 
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Toledo Energy Management Experts - Nu Energy Solutions Client Review

Toledo Energy Management Experts - Nu Energy Solutions Reviews Client Review http://nuenergysolutions.net Client review: "I originally was dealing wit
Len Ferrara's insight:
Toledo energy management expert company, Nu Energy Solutions helps commercial & industrial companies lower utility costs through their energy management platform. They are connected to the largest energy commodities distributor in North America so they have an advantage over many other utility management companies.

This is a review given by a commercial customer who had their electric and gas expenses lowered. Lower bills - what's not to like? (Unless you're the utility company!)
 
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Toledo Payroll Services | Payroll Service Provider Maumee Ohio

Toledo Payroll Services | Payroll Service Provider Maumee Ohio | Social Media Marketing That Works | Scoop.it
ToledoCPAs.com offers an online Payroll Service for small businesses. A simple, all-inclusive, accounting solution that can be customized to your specific needs. We invite you to compare our payroll system to any others.
Len Ferrara's insight:
Good to support local businesses. Toledo CPA for payroll services.
 
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Growth Hacking Secrets for 2017

Growth Hacking Secrets for 2017 | Social Media Marketing That Works | Scoop.it
This LIVE, 100% virtual Growth Hacking summit will teach you actionable hacks and strategies you never hear about anywhere else.
Len Ferrara's insight:
#GrowthHacking is a way to leverage digital media for exponential results.
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How To Find A Good CPA In Toledo - Accounting Tips - ToledoCPAs.com

How To Find A Good CPA In Toledo OH. Tom Baird Of ToledoCPAs.com located in Toledo Ohio, offers ideas about how To Find The Best Accounting and Tax Servic
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Toledo Window Treatment Company Urges Homeowners To Have Sidelight Blinds To Improve Home Security

Toledo Window Treatment Company Urges Homeowners To Have Sidelight Blinds To Improve Home Security | Social Media Marketing That Works | Scoop.it
Len Ferrara's insight:

Great to have a local business get some media attention outside the area!

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Toledo Gutter Cleaning Service Joins Anthony Wayne Regional Chamber Of Commerce

Toledo Gutter Cleaning Service Joins Anthony Wayne Regional Chamber Of Commerce | Social Media Marketing That Works | Scoop.it

Gutter Man Gutters - Toledo OH

Len Ferrara's insight:

Another local Toledo business in the news - great to see! Your story was picked up by 26 different news services across the country. Nice...Congrats!

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New Solar Screen Window Shades Add Contemporary Flair To New Home Construction In Perrysburg Ohio

New Solar Screen Window Shades Add Contemporary Flair To New Home Construction In Perrysburg Ohio | Social Media Marketing That Works | Scoop.it
New design elements in a line of blinds and shades has helped homeowners with new construction in Perrysburg have the latest and most contemporary design in window shade features while maintaining a reasonable budget. “Many new homeowners find that ther...
Len Ferrara's insight:

Love to see Local Businesses get some national PR. :)

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Reputation Management - YouTube

Reputation Management - YouTube | Social Media Marketing That Works | Scoop.it
Len Ferrara's insight:

Rep Management can be used as one of your most important marketing strategies - find out how.

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7 Expert Tips to Protect Your Online Reputation | SEJ

7 Expert Tips to Protect Your Online Reputation | SEJ | Social Media Marketing That Works | Scoop.it
Discover how to protect your online reputation with SEO and social media through these 7 expert tips and quotes.
Len Ferrara's insight:

Great ideas about Reputation Management. Take it a step further and be pro-active, that's Reputation Marketing!

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Toledo to Detroit Airport Transportation - Hybrid Rides

Toledo to Detroit Airport Transportation - Hybrid Rides | Social Media Marketing That Works | Scoop.it
Going from Toledo to Detroit Metro Airport has never been easier or more affordable. Professional transportation service with a personal touch. 419-215-1588 - Hybrid Rides
Len Ferrara's insight:

Nice prices on transportation from Toledo to DWF.

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Create Custom News Streams Based on Your Specific Sources and Filters

Create Custom News Streams Based on Your Specific Sources and Filters | Social Media Marketing That Works | Scoop.it
News defined by you.

Via Robin Good
Len Ferrara's insight:

This looks great!

more...
Farid Mheir's curator insight, February 10, 2015 11:29 AM

Makes me think of www.recordedfuture.com or news.google.com on steroids. 

Stephen Dale's curator insight, February 10, 2015 11:55 AM

Another excellent personal information management tool, HT to Robin Good for spotting.

Marta Torán's curator insight, February 11, 2015 8:27 AM

Para leer las noticias que te interesan