Why Our Facebook Romance Is Fading | Social Marketing Revolution | Scoop.it

Sydney Morning HeraldIt's complicated: why our Facebook romance is fadingSydney Morning HeraldThat, in a nutshell, describes Facebook 2.0; a new phase in the evolution of the social media behemoth that has radically reshaped how 1 billion of us...

Marty Note
I know why our Facebook love affair is fading - Entropy. Wrote about the effect of entropy on web "stars" yesterday (http://scenttrail.blogspot.com/2012/11/how-entropy-is-creating-web-30-right.html#.ULDcpuOe8eY ), but this article from down under has some interesting perspective too :).  

Now Facebook's future is about the pivot to mobile. Good news for Facebook is they realize mobile is their future now. Bad news is mobile isn't going to be easy.