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Does Blogging Matter to Social Media

Does Blogging Matter to Social Media | Social Marketing Revolution |

Blogging and Social Media
Asking if blogging matters to social media is to ask the wrong question in the wrong way. Social media, like blogging, is a marketing tactic. Like all marketing tactics blogging and social media should come wrapped in a blanket of strategy.

Like all marketing strategy the tactical and strategic blanket that wraps blogging and social media should start with a brand's why - the raison d'être for a product, company, brand or service to exist. 

Every communication should flow from the spring of what Simon Sinek so well defined in his must read book Start With Why (use that link to buy the book on Amazon to make a small donation to cure cancer).  Sharing is what is happening. 
The "sharing economy" may be part hyperbole, but sharing is a form of communication and a tactic and a strategy few can afford to not embrace. Our Curagami post notes the importance of content curation in support of blogging.

We mention as the best content curation tool we know and use. Curation is important to form community and so your voice doesn't begin to sound shrill and demanding. Better to curate the relevant (to your branding) communication of others than attempting to create (write or blog) you way to submission these days. 

Blogging, done right, is a conversation between a company, brand or product's WHY and customer reactions, ideas and desire to join the movement. Movements are bigger ideas than brands, but smart brands have harnessed the power of bigger ideas.

Nike's Just Do It, North Face's "Never Stop Exploring" and Apple's Think Different are all brilliant examples of connecting brands to bigger ideas (read Jim Stengel's excellent Grow for more on Brand Ideals). Blogging is a share and so a natural extension of harnessing brands to movements and bigger ideas.

Goes blogging matter? Yes and in more ways than we know or fully appreciate. Is blogging critical to social media? Yes since blogging confirms a company, brand or products digital listening skills while reaffirming the brand, company or website's presence in the game / conversation.  

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Social Benefits of Blogging via Social Media Today

Social Benefits of Blogging via Social Media Today | Social Marketing Revolution |
Getting results from social media can mean more traffic for your website, a bigger fanbase, more sales for products, or more awareness for your brand. Every company that is considering social media needs to define their own goals.
Martin (Marty) Smith's insight:

Mary makes great points about social benefits of blogging. I loved her idea about putting Facebook likes in the middle of a post since it breaks up the text and is an attention getter. Blogging is the bicycle riding of our content marketing times.

Had someone tell me in a meeting the other day they couldn't write due to a learning disability. Suggested they video blog or use Tumblr instead. We are moving to a more visual time anyway so there are always ways to support your content with blogging even if you can't write.

Angie Mc's curator insight, January 20, 2014 6:09 PM

This article is reason and motivation to keep on blogging. I especially like the idea of blogging as a way to thank my followers and increase engagement on other social media platforms like Twitter.

Valerie van S's curator insight, January 21, 2014 6:30 AM
How Blogging Has Helped My Social Results

From the article...I often get asked how to get more likes on Facebook. While the fastest way to get more fans is to use Facebook advertising (yup I said it) my best results have come from blogging. When I see a spike in my numbers on Facebook, it is almost always right after a blog post I wrote has gotten a lot of exposure.

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Helpful Social Media Statistics [Infographic]

Helpful Social Media Statistics [Infographic] | Social Marketing Revolution |
Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Via Brian Yanish -
Martin (Marty) Smith's insight:

Several useful social media stats here including why you should only post once or max twice a day on Facebok and why blogging is so critical now.

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Q: Is Your Blog Ready for 2013? A: No

Q: Is Your Blog Ready for 2013? A: No | Social Marketing Revolution |
Click here to edit the content...
Martin (Marty) Smith's insight:

Great post from my friends at (@SmallRivers) on how to get your blog ready for all the new stuff happening now and in 2013. Is your blog ready for 2013? Not until you've read this excellent post from 

Kelly Hungerford's comment, December 11, 2012 2:54 PM
Thanks Marty, much appreciated. We're having such a great time with Mack and the #blogchat community. There is amazing knowledge share and fun going on and it's been an incredibly rewarding experiencing bringing the two communities together and I'm learning a ton. Join us if you can!
Kelly Hungerford's curator insight, December 11, 2012 3:20 PM

I saw this tweet today from Marty and laughed. He's got such a great sense of humor. I highly doubt that his blog isn't ready for 2013. From what I enjoy from his blogs, he is the master of content and keeping readers loyal, so my guess is that he's got it all under control. 


But in any case, we hope to see him and anyone who wants to exchange ideas, tips and best practices as well as share in some festive seasonal fun! joined forces with Mack Collier's #blogchat for the month of December and we've been having a blast. It's an early wake-up call for Switzerland - 3am, but it's well worth it! Join us and check it out!



Martin (Marty) Smith's curator insight, December 15, 2012 8:27 AM

I previously curated this piece into Curation Revoluiton, but, on the eve of Christmas, I'm moving it to Startup Revolution because startups need to focus on making content as strategic as every other aspect of their marketing. If you are a startup is your blog/content strategy ready for Christmas?

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Why I Don't Like Scoopit Links on Twitter II [Robin Good & Scenttrail Conversaton]

Why I Don't Like Scoopit Links on Twitter II [Robin Good & Scenttrail Conversaton] | Social Marketing Revolution |

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note
If you missed I don't Like Links I, here's a link:

First post prompted a great note from my curator mentor coach Robin Good:

« Marty, I can't agree more. I hate it myself when I see links in my Twitter stream because I know that most of the time it's a lame post with next to no content leading me somewhere else.

I think this is part of the culture of, and the only ones that can change it significantly are those who direct and promote its editorial and marketing policy.

Until you promote a tool like as a tool to save time and produce more content, target it to novice content marketers, and don't moderate actively what you showcase (like Flipboard or Medium do), you can't expect a different kind of outcome. I may be wrong but this is the impression I get. What's your take Marty? »

Yes, but
I agree with Robin much more than I disagree. Points of agreement include:

Agree 80%

* Difficulty of Creating Branded Curators on due to little or no "SHOWCASE".
* Spam control on backs of curators.
* Difficulty of building community on due to the first bullet.

Disagree 20%

* Adding Google authorship signals a desire by to share back value of the commons making UNIQUE in social nets / tools.
* No commons is constructed as much as guided, influenced and moved like weather or a wave at a football game.

The disagreement 20% speaks to the highly distributed nature of any commons. When content is coming in from pirates and the navy then content cherished, featured and held up as examples creates powerful social signals.

This very TINY balancing beam is where cutators and editors of any commons must excel. Too heavy a hand and free discourse is squashed. Too light a hand and the commons (substitute community if it makes it easier to understand lol) can't find or share its spirit.

Robin is successful because he is creative, intelligent and generous. Robin's skills mean he can be successful anywhere, so finding ways to partner with Robin, giving Robin (and Michele, Jan, Karen and Brian) "jobs" or defined roles would help shore up the GOOD and so decrease chances for the BAD to run amok.

This "Showcasing" is a fine art since it too walks a fine and tiny beam between elitist and populist. When Robin hit 1M views on I would have been tempted to have a much bigger party (lol). The key push and pull between curators and any commons is how much value will be shared with the sharecropping contributors.

When Robin and then Ana-Christina right behind him passed a million views I would have stopped time a little to interview them, qualify their tactics and strategies and in so doing call attention to a tool capable of helping a sharecropper reach a lot of people.

For me, the third act of any commons is always "Review the Reviewer" or Brand the Curator (in's case). Who gets that? Red Bull gets it. I think FlipBoard does too though Robin has more experience there than me (recent innovations make me want to go back and check it out).

Tools, like life itself, aren't permanent fixtures. As crosses this next chasm it walks a tight rope across the Grand Canyon and competitors such as FlipBoard are generating lots of wind. The Scoopit team is smart and they must sense a pivot is upon them. Personally I want to help. In for a penny...:). Marty


Dr. Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use well and leverage it.
Dr. Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 

As a result, and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.

Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.

Other than a rant for me, what's the value of this post to you and business storytelling?

Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.

All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!

Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to, I was glad to read this. I wouldn't have thought about this...
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Content Marketing For Lawyers 1,2,3 - Martin Marty Smith Marketing Blog

Content Marketing For Lawyers 1,2,3 - Martin Marty Smith Marketing Blog | Social Marketing Revolution |
  . Content Marketing Tips For Lawyers Imagine you are a lawyer. You work hard, graduated with honors from law school and don’t understand why your billing this year will be slightly less than last continue a three year trend.
Martin (Marty) Smith's insight:

Had fun writing this post after reading a Neil Ferre post encouraging lawyers to embrace content and social marketing or pay the consequences (slowly decling billable hours).

Neil's post is here:

Neil's post got me thinking, "If I were a lawyer how would I create a website to win fast..." 

Added some new lawyer web designa and content marketing ides on GPlus today: 

lorrinda's curator insight, November 7, 2013 4:35 AM

The retainer is a  projectized version of the lawyer's billable hour.  Content marketing can be the current day "retainer" for lawyers.

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Why Every Business Needs a Blog [Infographic]

Why Every Business Needs a Blog [Infographic] | Social Marketing Revolution |

Via Sandra Brevett
Martin (Marty) Smith's insight:

Couldn't agree with this infographic more. A blog is the hub of any successful content marketer's wheel.

Two Pens's curator insight, September 5, 2013 11:56 AM

Our experience with the Two Pens blog is in line with this infographic. Our brand has grown appreciably, along with growth in traffic and leads. The one thing left out: I find blogging fun and like exploring ideas in words and pictures.