Social Marketing Revolution
22.5K views | +0 today
Social Marketing Revolution
Social Media Marketing Revoluiton
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith!

5 Ways To Design A Social Website For E-commerce Stories5 Ways To Design A Social Website For E-commerce Stories 

5 Ways To Design A Social Website For E-commerce Stories5 Ways To Design A Social Website For E-commerce Stories  | Social Marketing Revolution |

5 Storytelling Web Design Tips
Earlier today we shared a Scoop and Curagmai post about how to tell simple e-commerce stories ( ). The about page is the easiest and most expected place to tell an important e-com story, but here are 5 tips to design your website for stories: 


* Comments - Ask for and use COMMENTS

* Conversations - Turn COMMENTS into conversations by writing blog posts about them, sharing your collaboration on social nets and throughout your marketing

* Gamify - Design for gamification (badges, user profiles, Wikis and Q&A knowledge base)

* ASK - Create an ASK where you ask visitors to join your movement with an Ambassador page (explaining how to join and what is in it for your visitors to join) 

* THEM Not YOU - Make sure your web design has AT LEAST as much about THEM (your customers) as you.

Follow those 5 simple web design steps to create community. 

No comment yet.
Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing!

The Future of SEO Is Social

The Future of SEO Is Social | Social Marketing Revolution |

Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links. 

This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.

Read More:

Via Antonino Militello
Martin (Marty) Smith's insight:

Social Dominance & New SEO
I wrote Storytelling is the New SEO ( ) because we play for shares. If we play for shares some content, the content capable of generating shares, is more important than other content.

This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :). 

If that is the case, then the WAY we generate content needs to change. We need to CURATE more since our curation sends the "we are listening and care about someone's take other than our own" signal and because we can test with curation and then confirm with creation.

Storytelling is the new SEO has almost 7,000 views so it struck a nerve. The nerve it struck is our attempts at understanding the new SEO, the more social SEO the SEO dominated by social signals.

Rescooped by Martin (Marty) Smith from Digital Storytelling!

Robert McKee STORY Seminar in London Visual Notes [Cool Infographic]

Robert McKee STORY Seminar in London Visual Notes [Cool Infographic] | Social Marketing Revolution |

Sunni Brown: "As I grow in my visual thinking work, it’s become abundantly clear that the story is 100 times more powerful than the visuals that support it" ...

Marty Note
Since story is one of the biggest tent poles of the social revolution I include Sunni Brown's, a trusted visual source, notes from one of my favorite authors (McKee's book Story is a must read for script writers AND Internet marketers). Very cool way to tell a story about story :). 

Via siobhan-o-flynn, The Digital Rocking Chair, José Carlos
No comment yet.
Scooped by Martin (Marty) Smith!

Layered storytelling – the art of the future

Layered storytelling – the art of the future | Social Marketing Revolution |
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…
Martin (Marty) Smith's insight:

Marty Note - Layered Storytelling
I don't understand "layered storytelling" as much as I would like to yet, but boy I know it is going to be huge. The idea is not complicated - we need to tell stories over time and content types. The execution is what is hard and complicated enough so I'm going to read this post several times before weighing in further.

No comment yet.
Rescooped by Martin (Marty) Smith from Management & Leadership!

News #Storytelling and #Curation with #Storify: Great Examples from Susan Mernit

News #Storytelling and #Curation with #Storify: Great Examples from Susan Mernit | Social Marketing Revolution |

Via Robin Good, Gladys Pintado
Harpal S.sandhu's curator insight, March 4, 2013 8:46 PM


Alfredo Corell's curator insight, March 10, 2013 7:28 AM

Some useful examples and goo tips to putting Storify to work...

Charlotte L Weitze's curator insight, March 11, 2013 4:42 AM
Robin Good's insight:



Hats to Susan Mernit, who has an excellent piece on Knight Digital Media Center about how to do effective news curation and storytelling with Storify.


She brings in lots of relevant stories and examples showcasing how other individuals and journalists have been effectively using this news curation platform.


"The most successful creators of Meograph and Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story."


“Storify is the best way to gather tweets, comments, snippets and images from all around the Web and put them into one post. It's a new way of blogging that lets all your Internet friends participate.”


Brava Susan, great job and superglad to have intercepted you again.



Instructive. Informative. Resourceful. 8/10


Full article: