Social Marketing Revolution
22.4K views | +0 today
Follow
Social Marketing Revolution
Social Media Marketing Revoluiton
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

How Snapchat Is Changing Social Media Marketing

How Snapchat Is Changing Social Media Marketing | Social Marketing Revolution | Scoop.it
Snapchat and Wickr are tearing up the social marketing playbook.

While it's no news that social media use has become fractured, a new Pew Research Center report shows just how increasingly complex it's become.

About 36 percent of U.S. smart phone owners are using messaging apps like Kik and iMessage, according to Pew. Apps like Snapchat and Wickr, which automatically delete sent messages, claim 17 percent of smartphone owners as users. 

"Users now have dozens of options to communicate with others as broadly or narrowly as they like," says Maeve Duggan, lead author of the report, which was based on phone interviews with nearly 2,000 U.S. adults, most of them Internet users.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Great read from @marketinghits (Brian Yanish).
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck

Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck | Social Marketing Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If you aren't creating LOVE and winning hearts and minds online this Haiku Deck may help you join the revolution (in a good way). 

more...
Clare Wakeman's curator insight, April 26, 2014 2:54 PM

social media is social services too and they are bent