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Social Marketing Revolution
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Scooped by Martin (Marty) Smith!

Why LinkedIn Doesn't Work for Content Marketing

Why LinkedIn Doesn't Work for Content Marketing | Social Marketing Revolution |

Why LinkedIn Doesn't Work for Content Marketing
Having a fascinating conversation with +Cendrine Marrouat about LinkedIn. Linkedin's "edgerank" or whatever they are using to depress how many of my connections see content I post IN LinkedIn is working. 

I created a test between Linkedin and my blog recently posting half on Scenttrail marketing ( ) and the other half on LinkedIn ( ) Scenttrail Marketing, my personal blog I just dusted off, crushed Linkedin confirming what we've been feeling - there is no "there" there for LI and content markeitng. 

Post continues on G+ where there is a there there despite naysayers.l  

Martin (Marty) Smith's comment, May 21, 2015 9:13 AM
@massimo facchinetti Thanks for the share my friend. Good to see you again! Marty
Martin (Marty) Smith's comment, May 21, 2015 9:13 AM
@steve batchelder thanks for sharing Why I'm Not A SEO Steve and good to "see" you too :). Marty
Dr. Karen Dietz's comment, May 21, 2015 1:20 PM
Wow -- great info Marty. I post my scoops to LinkedIn but don't count on it for much. I get likes from folks already following me. Not sure there's any value there.
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The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith

The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith | Social Marketing Revolution |

As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?

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Rescooped by Martin (Marty) Smith from digital marketing strategy!

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | Social Marketing Revolution |
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek
Martin (Marty) Smith's insight:

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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Cool Tools of the Week by Robin Good

Cool Tools of the Week by Robin Good | Social Marketing Revolution |

Weekly Cool Tools from The Tool Guy
If you've never followed or read Robin Good's tool reviews they are works of art. Robin is the best "tool guy" on the planet. Robin has started sending out a weekly Tools of the Week email. Here are his selections for this week:

1) Mobile Visitors Insta-check
2) Google Mobile Compatibility Rating
3) Free Live Chat
4) Save & Organize

5) Cloud Storage Cost Comparisons

Foll @Robin Goodand subscribe to his Tech Tool Roundup (couldn't find the link to encourage subscription, so Robin if you read this ping the link to subscribe and will include).

Sign up for Robin's Newsletter Here:

Robin Good's comment, March 20, 2015 6:28 PM
Thank you Marty! To sign-up for my newsletter you can send your readers here:
Alicia Rodriguez Ruiz's comment, March 23, 2015 2:20 PM
My pleasure
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Holy Connection Batman, Social Media Is Transforming Business [Infographic]

Holy Connection Batman, Social Media Is Transforming Business [Infographic] | Social Marketing Revolution |

Great, easy to understand and visually arresting infographic on how social media marketing is transforming business. Great Mashable post on 4 ways businesses are being transformed inspired the graphic:

Nicole Paquet's curator insight, February 18, 2014 1:18 PM

The article title “Social Media is Changing Business” is certainly an understatement. In my mind, the new and emerging ways of broadcasting is more of a revolution that is sweeping countries all over the world. In this particular scoop, the author describes four significant ways in which social media has been able to benefit companies and help them to become even more successful over the years. One major switch that has become a growing trend is the idea that directly selling is not always the most effective means of generating sales. Researchers have been finding that they can be much more efficient by working on building relationships with customers instead. Social media can be an extremely useful tool for engaging and it can help to give interested consumers a taste of what employees are like who work for a company as well as delving more into the personality of a business. By doing this, customers are going to feel much more connected to a brand and will be more apt to purchase something from a business whom they deem that they can trust and rely on. Another huge benefit of switching from traditional means of advertising to a more virtual take is the idea that feedback is instantaneous. Through being capable of attaining information about consumers right as they happen, employees are able to gather information on how they are reacting to changes or posts. It can also be a powerful tool for diluting any complaints that people may have about a particular product or service. In order to build a relationship with people, one must remember to act more like a friend rather than any old company representative. By talking to people through channels and expressing oneself based on personal interests over talking about products, the public are going to feel a lot more connected to that business as they feel like they are more friends and not just a brand they are following who is constantly pushing them to buy products. In doing so, businesses can generate more popularity by not making it so obvious that they are trying to do so. Lastly, social media certainly helps to broaden the manner in which consumers can communicate with a company. With so many different websites (Facebook, Twitter, Instagram, Tumblr, Pinterest, etc.), consumers can revert to following a company on whatever channel works best for them. This gives people flexibility and makes their lives easier than simply having to contact a company through an impersonal email or phone conversation. Overall, I look forward to seeing more companies convert to social media in the future and perhaps even find more efficient ways in which they can interact with their consumers.

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B2C Remains Slight Laggards On Social Media Marketing | Infographic

B2C Remains Slight Laggards On Social Media Marketing | Infographic | Social Marketing Revolution |

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 

Via Lauren Moss, Vincent Bastide, sophiedesc, Denis Liotta 
Martin (Marty) Smith's insight:

Interesting infographic confirming a trend we see in content marketing too. B2C accounts are slight laggards to their B2B cousins on social media usage and pickup. I have three secret theories about social media:

Secret SMM Theory 1: Not about B2C Long-term
I think real profits will come from using social tools inside an enterprise.

Secret SMM Theory 2: When Doesn't Matter as Much as HOW
If your enterprise is a social media laggard you haven't lost that much yet, and if you jump in with C level support you may be able to leapfrog competitors already using social media marketing but only doing so on the margin.

Secret SMM Theory 3: Who You Know Is Important
Every social media pop we get starts with someone we know, support, follow and want to help. Who you know and who knows you on social media is very important to having the channel pay for the effort you put into it. We try to make that group as large as possible since what we send out and who we are on social media is what we get back.

Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.