Social Media Marketing, Marketing research
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Rescooped by Habib MBACKE from Public Relations & Social Marketing Insight
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Use Video Marketing for Sales and ROI Boost | Social Media Today

Use Video Marketing for Sales and ROI Boost | Social Media Today | Social Media Marketing, Marketing research | Scoop.it

Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection. Imagine being able to talk to a prospect who already has a connection with your company; that changes the dynamics of the conversation. Anyone in sales knows that people buy from people they know and trust. Videos have the ability to connect with prospects in a way you can’t do through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself - the product comes after you’ve established a connection. Different Types of Video Marketing Let’s take a deeper dive into the different types of video marketing: - Promotional: Showcases your products and services - Testimonial: Highlights your talents by showing clients raving about work you’ve done - Thought Leadership: Presents new or useful information relevant to your industry - How-To: Informs prospects on how they can use your product or service - Product Information: Explains new features, benefits, solutions, troubleshooting - Entertainment: Shows your brand’s human side; leverage viral videos, contests There are many more examples of how to use videos in your marketing campaigns. Larger corporations may elect to use videos as internal information pieces to help sales or customer service representatives....


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Jeff Domansky's curator insight, April 5, 2013 3:14 PM

Video speaks and shows...

Rescooped by Habib MBACKE from Transmedia: Storytelling for the Digital Age
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Asian Social Media Users Create; Western Users Consume [STUDY]

Asian Social Media Users Create; Western Users Consume [STUDY] | Social Media Marketing, Marketing research | Scoop.it
A study by Forrester Research found consumers in China and India are more often to be social media "creators" than their U.S. counterparts.

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Which Social Media Marketing Tactics Work Best?

Which Social Media Marketing Tactics Work Best? | Social Media Marketing, Marketing research | Scoop.it

Study: How B2B and B2C marketers are approaching social media
SUMMARY: The goal of business-to-business marketers' social media strategies differs from their business-to-consumer brethren, according to an Ascend2 survey. Whereas B2B and B2C marketers name improving customer engagement as the top priority, B2B marketers care more about increasing content reach, lead quality and lead quantity. Tactics differ considerably as well, with B2C more than twice as likely to advertise on social nets, and B2B four times more likely to create whitepapers and research content.

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intentree's curator insight, March 27, 2013 7:31 PM

Excellent tips on how to frame and modify your social media strategy. You can't step around this checklist

Kevin Wong's comment, March 28, 2013 3:34 AM
Yessir
Jerry W. Burt's curator insight, March 28, 2013 1:32 PM

Find out which Social Media Tactic works best for your business and industry. Register for the upcoming Networking Event

The Social Media Collaborative

May 15th go to:

http://www.startmyhomebizuniversity.com

Rescooped by Habib MBACKE from SEO and Social Media Marketing
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Winning the Search & Social Game of Thrones

Winning the Search & Social Game of Thrones | Social Media Marketing, Marketing research | Scoop.it

Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win in the search "Game of Thrones".

 

Read More: http://searchenginewatch.com/article/2256622/Winning-the-Search-Social-Game-of-Thrones-QA-With-Bings-Duane-Forrester


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Randi Thompson's curator insight, March 29, 2013 8:04 AM

What are you doing to promote your business with social media?

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Active Social Media Penetration in India is 5%

Active Social Media Penetration in India is 5% | Social Media Marketing, Marketing research | Scoop.it

Social Media in India is still in its nascent stage. With numbers like 63M active users on the country’s largest social network – Facebook, the country still has 5% of active social media penetration.

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Rescooped by Habib MBACKE from Neli Maria Mengalli's Scoop.it! Space
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Social Networks in the BRIC - challenges and Benefits

Study conducted by - Challenges and Benefits Habib MBACKE As part of the International Management Maste rFrom IAE Grenoble
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Neli Maria Mengalli's curator insight, December 14, 2012 11:29 AM
[...] in Brazil 79 246 740 internet users 39% of the population uses internet - Expected to- reach more than 86 million in 2012 63,9 millions social networks users Representing 74% of the online population and 31% of the total population - Expected to reach 79.3 million users in 2014 Most popular social network in Brazil 34,5 millions users 12,5 millions users 41,5 millions users.