Social Media Marketing: Content is King
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Social Media Marketing: Content is King
Tips & Ideas to increase your ROI from social media marketing
Curated by Davis Ackmann
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Personal Branding in the Future Workplace: A Crucial Skill for Employees and Recruiters Alike - Forbes

Personal Branding in the Future Workplace: A Crucial Skill for Employees and Recruiters Alike - Forbes | Social Media Marketing: Content is King | Scoop.it
If you are planning to interview applicants next year at your company, here’s an important question: Would you rather hire someone with a high IQ or a high Klout score? Increasingly, employers are counting the two as equally valuable.
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Social Media Marketing: Content is King | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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How To Increase Your Social Media Fanbase

How To Increase Your Social Media Fanbase | Social Media Marketing: Content is King | Scoop.it
It's the question that everyone asks at one point or another: "How do I increase my fan base on X?" It's a legitimate question as more followers means more people that hear about your brand and potentially more sales.
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The State Of Social Media Marketing

The State Of Social Media Marketing | Social Media Marketing: Content is King | Scoop.it
social marketing expertise.Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their...
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8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | Social Media Marketing: Content is King | Scoop.it

Excerpted from article:

In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

 

But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience.

To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent.

Here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!

 

1) Well-Defined Target Audience and Tone:

In SEO -- and all of inbound marketing for that matter -- content is king. However, your attempt to optimize that content for search engines will be worth nothing if your content serves no purpose. Don't just create content for the sake of creating content. Start by defining your target audience and the appropriate tone for your different types of content.

 

2) Keyword Research:

Clearly identify which specific topics and keywords your writers should focus on. Conduct keyword research to confirm your intuition about their topics of interest. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool.

 

3) Proper Spelling and Grammar:

Make sure to always use proper spelling and grammar. A proper written style guide should outline common keyword variations in addition to which version your company has decided to use.

 

4) Branding Nuances:

You should always be striving to maintain a well-defined and consistent brand -- and your SEO efforts should reflect that. Establish how to approach words specific to your particular brand such as your company name, names of product lines, services, and individual products.

 

5) Content Formatting:

Spelling out best practices for content formatting is a smart idea.

Make sure you provide your copywriters with all the resources they need to succeed with SEO. It’s absolutely worth taking the time to spell all this out.

 

6) Copy Editors

Every marketing team should designate a copy editor (or a few) to review the content the team creates.

 

7) Content Calendar

The one thing that is arguably more important than how frequently you publish is how consistently you publish. You already know that consistency of language is important; the same holds true for the timing of when you publish. Studies show that early morning publishing times, Monday through Thursday, work best.

 

8) Conversions

If you plan on increasing your ROI through your content creation and SEO efforts, then you’ll need to create some calls-to-action (CTAs).

CTAs lead your traffic to highly optimized landing pages which offer them something in exchange for their contact information

 

 

4 Don'ts of SEO Copywriting

- Creating Content for the Sake of SEO...
- Don’t Obsess About Keyword Density...
- Don’t Optimize Content for Misspelled Words...
- Don’t Create a New Page for Every Single Possible Keyword Variation..."

 

Read full original article here: 

http://blog.hubspot.com/blog/tabid/6307/bid/33695/8-Ways-SEO-Should-Influence-Your-Marketing-Copywriting.aspx

 

 

 


Via Giuseppe Mauriello
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Top 3 Ways to Market During the Holidays [Infographic]

Top 3 Ways to Market During the Holidays [Infographic] | Social Media Marketing: Content is King | Scoop.it
We are well into the holiday shopping season, but it’s not too late to get in the game!! In fact, a survey by PriceGrabber shows that 41 percent of consumers will shop between December 21 and 24 for their holiday gifts. So there’s still time to reach these customers.

HubSpot recently shared an infographic on the top ways to market during the holidays. You can see the data below, but here are some highlights.
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How Valuable is a Social Media Audience, Really?

How Valuable is a Social Media Audience, Really? | Social Media Marketing: Content is King | Scoop.it
There are key market principles driving a social media audience's value. Here's how digital marketers can tap into them.
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SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | Social Media Marketing: Content is King | Scoop.it

Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.

 

This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.


Via Antonino Militello
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How to Find Influential People With Social Media | Social Media Examiner

How to Find Influential People With Social Media | Social Media Examiner | Social Media Marketing: Content is King | Scoop.it
How to use social media to network with the key influencers in your industry. Here's how to create the relationships you need for your business.
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Everyone is Talking about Social CRM. Few are Doing It.

Everyone is Talking about Social CRM. Few are Doing It. | Social Media Marketing: Content is King | Scoop.it

If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you.

 

Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is.

 

This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found that 16% of respondents were using a “social CRM system”, while 17% didn’t know what social CRM was. 21% percent said they weren’t using social CRM, but planned to. But a whopping 46% simply said they didn’t use social CRM.

 

To become more widely adopted, organizations need to better understand what social CRM is. To do that, they need to understand these three elements.

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REwebCentral's curator insight, April 17, 2013 1:50 PM
Are you using a social CRM system? Tell us in the comments!