Social Media Marketing for Schools
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Social Media Marketing for Schools
Learn the skills you need to market your school/college using social media marketing and internet marketing skills
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In Plain English: 5 Tips for Simplifying Your Content Writing for International Students

In Plain English: 5 Tips for Simplifying Your Content Writing for International Students | Social Media Marketing for Schools | Scoop.it
Clear communications in simplified English for international prospective students can reduce misunderstandings and improve recruitment.
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How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation

How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation | Social Media Marketing for Schools | Scoop.it
Learn how instant messaging on chat apps is transforming student recruitment and strategic ideas that your school can implement.
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5 Social Media Marketing Trends Your School Needs to Know About in 2017

5 Social Media Marketing Trends Your School Needs to Know About in 2017 | Social Media Marketing for Schools | Scoop.it
What’s new in social media marketing for schools in 2017? From live streaming to wearable tech, here’s what you need to know to stay ahead of the game.
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Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About

Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About | Social Media Marketing for Schools | Scoop.it
Three of the most popular social media sites recently rolled out some exciting new features. Here’s how they can help you generate more student inquiries.
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5 Incredibly Useful Ways to Engage Prospective Students with Storify

5 Incredibly Useful Ways to Engage Prospective Students with Storify | Social Media Marketing for Schools | Scoop.it
Looking for a platform to create curated content for your school? Learn how Storify can help you highlight specific events and generate quality student leads!
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LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns

LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns | Social Media Marketing for Schools | Scoop.it
LinkedIn has dramatically revamped its student features. Find of what this means for your school’s higher education social media marketing strategy!
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How recent changes to linkedin groups affects your school’s alumni groups

Have you heard of the recent changes to LinkedIn groups?
Higher Education Marketing's insight:
How recent changes to linkedin groups affects your school’s alumni groups
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7 Twitter Content Ideas for Education Marketers

7 Twitter Content Ideas for Education Marketers | Social Media Marketing for Schools | Scoop.it
Millions of students and parents turn to Twitter to learn more about the program, college or university they’re considering for enrollment. Capture their attention with these 7 sure-fire content ideas designed to define your brand and enhance your presence on Twitter.
Higher Education Marketing's insight:

Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day.  According to research from Statista, the world’s most active Twitter users range from age 18 to about 30 - which fits right in with the target audience for many education institutions.

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3 Tips for Marketing Your Competency-Based Higher Ed Programs

3 Tips for Marketing Your Competency-Based Higher Ed Programs | Social Media Marketing for Schools | Scoop.it
This posts provides content, SEO, and PPC related tips to higher ed marketers working with competency based programs
Higher Education Marketing's insight:

Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream.

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Les meilleures campagnes visuelles sur Facebook et Instagram

Les meilleures campagnes visuelles sur Facebook et Instagram | Social Media Marketing for Schools | Scoop.it
On dit qu’une image vaut milles mots. Sur internet, ce dicton prend tout son sens, puisqu’il s’agit d’une excellente façon d’interagir avec votre public. Sur les réseaux sociaux, les images sont sur le point de prendre le dessus sur le…
Higher Education Marketing's insight:
On dit qu’une image vaut milles mots. Sur internet, ce dicton prend tout son sens, puisqu’il s’agit d’une excellente façon d’interagir avec votre public. Sur les réseaux sociaux, les images sont sur le point de prendre le dessus sur le texte.
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More Changes with Facebook and What They Mean for Your School

With new changes to Facebook's pages, it is a good time for colleges to consider adjusting their social media marketing.
Higher Education Marketing's insight:

With new changes to Facebook's pages, it is a good time for colleges to consider adjusting their social media marketing.

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Créer du contenu social selon votre calendrier académique

Créer du contenu social selon votre calendrier académique | Social Media Marketing for Schools | Scoop.it
Lorsque vient le temps de créer du contenu social pouvant intéresser autant les étudiants potentiels que vos étudiants actuels, miser sur votre calendrier académique peut s’avérer une excellente stratégie.
Higher Education Marketing's insight:
Lorsque vient le temps de créer du contenu social pouvant intéresser autant les étudiants potentiels que vos étudiants actuels, miser sur votre calendrier académique peut s'avérer une excellente stratégie.
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Are you ready to recruit the mobile only prospective student?

With the mobile-only prospective student, you will have to accomplish all of your communication goals, pass through all of the conversion points in your recrui…
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With the mobile-only prospective student, you will have to accomplish all of your communication goals, pass through all of the conversion points in your recruitment funnel
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The Growing Importance of CRM for Student Recruitment

The Growing Importance of CRM for Student Recruitment | Social Media Marketing for Schools | Scoop.it
Are you using CRM for student recruitment? Find out how automated marketing and lead management could help increase your school’s chances of success.
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Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns | Social Media Marketing for Schools | Scoop.it
Could you be getting more from your higher education paid advertising campaigns? From Google AdWords to social media, find the best options for your school.
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Pokemon Go & 4 Other Augmented Reality Tools to Transform Your Student Recruitment

Pokemon Go & 4 Other Augmented Reality Tools to Transform Your Student Recruitment | Social Media Marketing for Schools | Scoop.it
Pokemon GO has made augmented reality technology a mainstream hit. Find out how schools are getting in on the act, using AR for online student recruitment.
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5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online

5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online | Social Media Marketing for Schools | Scoop.it
Struggling to make your video content visible on the web? Find out the secrets behind improving your search rankings with our guide to video SEO for schools!
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4 Ways Your School Can Connect Better With Millennials

4 Ways Your School Can Connect Better With Millennials | Social Media Marketing for Schools | Scoop.it
This post offers practical tips your college or university can use to reach, engage, and enroll more millennial students.
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6 Ways Schools Can Improve Click-through Rates on Facebook Ads

6 Ways Schools Can Improve Click-through Rates on Facebook Ads | Social Media Marketing for Schools | Scoop.it
Use this checklist to optimize your school’s Facebook ads, and continuously improve CTRs through tracking and testing.
Higher Education Marketing's insight:

Research shows that 92 percent of social marketers are now using Facebook advertising.

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10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns | Social Media Marketing for Schools | Scoop.it
This post provides 10 practical tips that will help the college or university marketer optimize their email campaigns
Higher Education Marketing's insight:

Email is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a straightforward communications tool used to communicate directly with prospects and students on a one on one basis.

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Important Changes to Facebook and Google: Is Your School Ready?

Important Changes to Facebook and Google: Is Your School Ready? | Social Media Marketing for Schools | Scoop.it
Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic programs, colleges and universities long before they narrow down their…
Higher Education Marketing's insight:

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media.

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3 Higher-Ed Social Media Blunders (and What They All Have in Common)

3 Higher-Ed Social Media Blunders (and What They All Have in Common) | Social Media Marketing for Schools | Scoop.it
According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they visit your school’s platforms? An engaging, relevant, consistent storyline. Social…
Higher Education Marketing's insight:

In order to engage that growing 68 percent of social media-focused decision-makers, higher ed marketers must zero-in on strategic storytelling as an essential approach to building a consistent brand, attracting new users, and maintaining follower loyalty. Here are a few story-sabotaging blunders to avoid...

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How Colleges Can Maximize LinkedIn’s New Features

LinkedIn is increasingly valuable for student recruitment, showing career prospects and networking opportunities.
Higher Education Marketing's insight:
LinkedIn is increasingly valuable for student recruitment, showing career prospects and networking opportunities.
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4 Ways To Attract More Leads With Next Generation E-Brochures

4 Ways To Attract More Leads With Next Generation E-Brochures | Social Media Marketing for Schools | Scoop.it
Your student recruitment e-brochure should be creatively condensed, interactive, and full of social proof that your school is the one.
Higher Education Marketing's insight:
Brochures that showcase your campus, programs, and student support services should be an important part of your school's marketing strategy.
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Could Snapchat Be the Next Big Trend in Student Marketing?

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t a constant challenge to stay on top o…
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