Digital Marketing For Non Profits
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What listening to a story does to our brains...

What listening to a story does to our brains... | Digital Marketing For Non Profits | Scoop.it
In another case of science sort of proving what we’ve known for a long
time, the following article contains powerful, useful, and practical
information. The article’s only flaw might be that it wasn’t written as a
story itself.

Via José Carlos
Marie Ennis-O'Connor's insight:

Learning the art of digital storytelling is an essential non profit marketing skill

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Digital Marketing For Non Profits
How To Leverage Social Media For Good
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Seven Steps to a Successful Digital Advocacy Strategy

Seven Steps to a Successful Digital Advocacy Strategy | Digital Marketing For Non Profits | Scoop.it
Digital advocacy concerns the ways in which you engage your audience online and inspire them to take action around your cause. Using digital tools and
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Rescooped by Marie Ennis-O'Connor from HEALTHCARE & SOCIAL MEDIA
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Twitter can help monitor drug safety, research finds  

Twitter can help monitor drug safety, research finds   | Digital Marketing For Non Profits | Scoop.it
Tweets can reveal which drug side effects patients are discussing the most in online conversations

Via Lionel Reichardt / le Pharmageek
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[Year-End Fundraising] Messages, Powerful Structures, and Narrative Arcs, Oh My!

[Year-End Fundraising] Messages, Powerful Structures, and Narrative Arcs, Oh My! | Digital Marketing For Non Profits | Scoop.it
Why do people give? Before we get into messaging, it’s important to understand what motivates people to give. Getting into the mind of your donor helps you write copy your donors will respond to rather than writing what your internal stakeholders want donors to hear. Make sense? There’s a ton of research into why charitable …
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The Essential Elements Of An Online Donation Form 

The Essential Elements Of An Online Donation Form  | Digital Marketing For Non Profits | Scoop.it
In this post, we outline all the essential elements of an online donation form, as well as some key tips for customizing your own.
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Rescooped by Marie Ennis-O'Connor from Social Media and Healthcare
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Impact of a Physician-Led Social Media Sharing Program on a Medical Journal’s Web Traffic

Impact of a Physician-Led Social Media Sharing Program on a Medical Journal’s Web Traffic | Digital Marketing For Non Profits | Scoop.it
Purpose

The use of social media by health professionals and medical journals is increasing. The aim of this study was to compare online views of articles in press (AIPs) released by Annals of Emergency Medicine before and after a nine-person social media team started actively posting links to AIPs using their personal Twitter accounts.

Methods

An observational before-and-after study was conducted. Web traffic data for Annals were obtained from the publisher (Elsevier), detailing the number of page views to annemergmed.com by referring websites during the study period. The preintervention time period was defined as January 1, 2013, to June 30, 2014, and the postintervention period as July 1, 2014, to July 31, 2015. The primary outcome was page views from Twitter per AIP released each month to account for the number of articles published each month. Secondary outcomes included page views from Facebook (on which there was no article-sharing intervention) and total article views per month.

Results

The median page views from Twitter per individual AIP released each month increased from 33 in the preintervention period to 130, for an effect size of 97 (95% confidence interval, 56-111; P < .001). There was a smaller increase in median page views from Facebook per individual AIP of 21 (95% confidence interval, 10-32). There was no significant increase in these median values for total page views per AIP.

Conclusions

Twitter sharing of AIPs increased the number of page views that came from Twitter but did not increase the overall number of page views.


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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

10 Emerging Trends in Online Communications and Fundraising to Watch in 2018 | Digital Marketing For Non Profits | Scoop.it

As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. 

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5 Nonprofit Trends to Keep in Mind for 2018

5 Nonprofit Trends to Keep in Mind for 2018 | Digital Marketing For Non Profits | Scoop.it
These are the five key trends nonprofits should focus on to effectively target their fundraising and improve their technology.
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Rescooped by Marie Ennis-O'Connor from Social Media and Healthcare
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Social Media Research Is Playing An Important Role In The Development Of Personalized Healthcare

Social Media Research Is Playing An Important Role In The Development Of Personalized Healthcare | Digital Marketing For Non Profits | Scoop.it

With the increased social media usage in the patient population, researchers have started to capture this data and put it to better use to improve and personalize the care provided. 


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Four Examples of Social Media Storytelling for Your Campaign

Four Examples of Social Media Storytelling for Your Campaign | Digital Marketing For Non Profits | Scoop.it
These four examples of social media storytelling will inspire you to use your shared media platforms to create compelling and effective stories.
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Big news from Facebook - new fundraising features for non-profits - Irish Charity Lab

Big news from Facebook - new fundraising features for non-profits - Irish Charity Lab | Digital Marketing For Non Profits | Scoop.it

Some major news for non-profits from Facebook – they’re expanding their Facebook Fundraising function to a wider range of countries (including Ireland), and are giving 100% of donations raised directly to the benefiting charities: 

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How to Report Live from Nonprofit Events and Conferences

How to Report Live from Nonprofit Events and Conferences | Digital Marketing For Non Profits | Scoop.it

Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. 

 
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Rescooped by Marie Ennis-O'Connor from Social Media and Healthcare
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Social media becoming preferred choice of networking, patient relations

Social media becoming preferred choice of networking, patient relations | Digital Marketing For Non Profits | Scoop.it

As human beings, we are by nature social beings and have an innate desire for shared experiences. But what is the allure of social media because we are fearful of the dangers of having our information on the Internet?


 

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Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing | Digital Marketing For Non Profits | Scoop.it
Kicking off with #GivingTuesday, Year-End fundraising season will be in full swing. Here are 14 donation pages to inspire you
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Twitter shows side effects patients don't tell doctors 

Twitter shows side effects patients don't tell doctors  | Digital Marketing For Non Profits | Scoop.it

Scanning Twitter may help doctors learn more about the drugs they're prescribing. According to new research, they are more likely to find out about side effects patients are complaining about by looking online rather than what they say in a doctor's office.


 

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Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit's Impact | Beth's Blog

Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit's Impact | Beth's Blog | Digital Marketing For Non Profits | Scoop.it
Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit’s Impact - guest post by Neil Parekh

Every second, on average, around 6,000 tweets are posted to Twitter.

How do you break through the noise on Twitter to highlight your nonprofit’s impact and
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How to make podcasting work for your nonprofit

How to make podcasting work for your nonprofit | Digital Marketing For Non Profits | Scoop.it
Are you trying to figure out how (or whether) you can make podcasting work for your nonprofit? In this post, Marco Campana outlines five step
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Facebook Announces Overhaul of Newsfeed: What Does It Mean for Nonprofits?

Facebook Announces Overhaul of Newsfeed: What Does It Mean for Nonprofits? | Digital Marketing For Non Profits | Scoop.it

Yesterday was my birthday.  And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them.  This year I had a tsunami of birthday wishes.


 
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Slacktivism: How to Gain Supporters Through Social Media

Slacktivism: How to Gain Supporters Through Social Media | Digital Marketing For Non Profits | Scoop.it
Slacktivism is common on social media, but there's a way to engage with these people and transform them into activists. Find out how!
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Facebook for Nonprofits Best Practices

Facebook for Nonprofits Best Practices | Digital Marketing For Non Profits | Scoop.it
These Facebook for nonprofit tips will help you leverage Facebook to engage donors, promote events, NGO education and build awareness.
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Nonprofit Facebook page templates: What you need to know

Nonprofit Facebook page templates: What you need to know | Digital Marketing For Non Profits | Scoop.it

If your organization’s Facebook page is categorized as a “non profit organization”, you may have received a message about the new nonprofit page template. 

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5 Brilliant Social Media Campaigns (and What You Can Learn from Them)

5 Brilliant Social Media Campaigns (and What You Can Learn from Them) | Digital Marketing For Non Profits | Scoop.it

Social Media Today
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Rescooped by Marie Ennis-O'Connor from Social Media and Healthcare
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Study: Facebook support group increases patient engagement, satisfaction

Study: Facebook support group increases patient engagement, satisfaction | Digital Marketing For Non Profits | Scoop.it

Social media, and Facebook groups in particular, could be a helpful tool for increasing patient engagement and satisfaction, according to a study published in Surgery. 


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How to Choose the Right Domain Name for Your Nonprofit, Charity, or NGO

How to Choose the Right Domain Name for Your Nonprofit, Charity, or NGO | Digital Marketing For Non Profits | Scoop.it
Your nonprofit’s website and email campaigns are the foundation of your online brand and choosing the right domain for your website and email campaigns is critical to your organization’s online success. The top three domains for the social good sector are .org, .ngo, and .ong. .org is the most trusted domain on the Internet and open to all while .ngo and .ong are new domains that require legal verification to register and use. To help your NGO better understand the domain names available to the NGO sector, this webinar was presented on November 1. A brief history of the .ORG domain
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Top 5 Social Media Best Practices for #GivingTuesday

Top 5 Social Media Best Practices for #GivingTuesday | Digital Marketing For Non Profits | Scoop.it

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. 

 
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How To Create More Effective Nonprofit Social Media Content

How To Create More Effective Nonprofit Social Media Content | Digital Marketing For Non Profits | Scoop.it
Content that informs and inspires garners the most engagement.
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4 Ways to Activate Social Media Influencers in Your Nonprofit Network

4 Ways to Activate Social Media Influencers in Your Nonprofit Network | Digital Marketing For Non Profits | Scoop.it
Social media influencers can help expand your reach. Learn how you can partner with ones that already exist in your network, without the big paycheck.
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