Digital Marketing For Non Profits
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Digital Marketing For Non Profits
How To Leverage Social Media For Good
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Seven Steps to a Successful Digital Advocacy Strategy

Seven Steps to a Successful Digital Advocacy Strategy | Digital Marketing For Non Profits | Scoop.it
Digital advocacy concerns the ways in which you engage your audience online and inspire them to take action around your cause. Using digital tools and
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How to Add Visual Appeal to Your Social Media Campaign 

How to Add Visual Appeal to Your Social Media Campaign  | Digital Marketing For Non Profits | Scoop.it

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  In previous posts, I shared a process for conducting a social media audit, advice on getting to know your audience better,  and a 5-point plan to help you choose which social media channel is right for your campaign. In today’s post, I will share some tips and tools for creating images to convey your key messages in a compelling way.rt of healthcare.

 

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6 Technology Concepts Nonprofits Need to Understand in 2018

6 Technology Concepts Nonprofits Need to Understand in 2018 | Digital Marketing For Non Profits | Scoop.it
Over the last decade the discussion around nonprofit technology (#nptech) has primarily been social media, mobile technology, and online fundraising, however as the internet enters its next phase, nonprofits need to better understand some of the more complicated concepts that will shape the internet and its use in the decades to come. Advancements in internet technology will change how we live, how we serve, how we fundraise, and how we interact with humans, the natural world, and machines. 1. Blockchain – #blockchainforgood A blockchain is a decentralized, distributed and public digital ledger that is used to record transactions across many computers so that
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Dramatic and Effective Non-profit Videos

Dramatic and Effective Non-profit Videos | Digital Marketing For Non Profits | Scoop.it

Raising awareness and funds for your non-profit can be a challenge if you don’t have a well-crafted message. A message that is powerful enough to resonate with your audience takes a lot of careful thought and planning, but it can be done. 

 
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Twitter can help monitor drug safety, research finds  

Twitter can help monitor drug safety, research finds   | Digital Marketing For Non Profits | Scoop.it
Tweets can reveal which drug side effects patients are discussing the most in online conversations

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[Year-End Fundraising] Messages, Powerful Structures, and Narrative Arcs, Oh My!

[Year-End Fundraising] Messages, Powerful Structures, and Narrative Arcs, Oh My! | Digital Marketing For Non Profits | Scoop.it
Why do people give? Before we get into messaging, it’s important to understand what motivates people to give. Getting into the mind of your donor helps you write copy your donors will respond to rather than writing what your internal stakeholders want donors to hear. Make sense? There’s a ton of research into why charitable …
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The Essential Elements Of An Online Donation Form 

The Essential Elements Of An Online Donation Form  | Digital Marketing For Non Profits | Scoop.it
In this post, we outline all the essential elements of an online donation form, as well as some key tips for customizing your own.
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Impact of a Physician-Led Social Media Sharing Program on a Medical Journal’s Web Traffic

Impact of a Physician-Led Social Media Sharing Program on a Medical Journal’s Web Traffic | Digital Marketing For Non Profits | Scoop.it
Purpose

The use of social media by health professionals and medical journals is increasing. The aim of this study was to compare online views of articles in press (AIPs) released by Annals of Emergency Medicine before and after a nine-person social media team started actively posting links to AIPs using their personal Twitter accounts.

Methods

An observational before-and-after study was conducted. Web traffic data for Annals were obtained from the publisher (Elsevier), detailing the number of page views to annemergmed.com by referring websites during the study period. The preintervention time period was defined as January 1, 2013, to June 30, 2014, and the postintervention period as July 1, 2014, to July 31, 2015. The primary outcome was page views from Twitter per AIP released each month to account for the number of articles published each month. Secondary outcomes included page views from Facebook (on which there was no article-sharing intervention) and total article views per month.

Results

The median page views from Twitter per individual AIP released each month increased from 33 in the preintervention period to 130, for an effect size of 97 (95% confidence interval, 56-111; P < .001). There was a smaller increase in median page views from Facebook per individual AIP of 21 (95% confidence interval, 10-32). There was no significant increase in these median values for total page views per AIP.

Conclusions

Twitter sharing of AIPs increased the number of page views that came from Twitter but did not increase the overall number of page views.


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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

10 Emerging Trends in Online Communications and Fundraising to Watch in 2018 | Digital Marketing For Non Profits | Scoop.it

As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. 

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5 Nonprofit Trends to Keep in Mind for 2018

5 Nonprofit Trends to Keep in Mind for 2018 | Digital Marketing For Non Profits | Scoop.it
These are the five key trends nonprofits should focus on to effectively target their fundraising and improve their technology.
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Social Media Research Is Playing An Important Role In The Development Of Personalized Healthcare

Social Media Research Is Playing An Important Role In The Development Of Personalized Healthcare | Digital Marketing For Non Profits | Scoop.it

With the increased social media usage in the patient population, researchers have started to capture this data and put it to better use to improve and personalize the care provided. 


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Four Examples of Social Media Storytelling for Your Campaign

Four Examples of Social Media Storytelling for Your Campaign | Digital Marketing For Non Profits | Scoop.it
These four examples of social media storytelling will inspire you to use your shared media platforms to create compelling and effective stories.
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Big news from Facebook - new fundraising features for non-profits - Irish Charity Lab

Big news from Facebook - new fundraising features for non-profits - Irish Charity Lab | Digital Marketing For Non Profits | Scoop.it

Some major news for non-profits from Facebook – they’re expanding their Facebook Fundraising function to a wider range of countries (including Ireland), and are giving 100% of donations raised directly to the benefiting charities: 

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10 Must-Know Stats About Online Fundraising

10 Must-Know Stats About Online Fundraising | Digital Marketing For Non Profits | Scoop.it
The first 'Donate Now' button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation, and throughout the early 2000's young Gen-Xer nonprofit professionals pioneered the use of 'Donate Now' buttons. They experimented with placement and color, SEO, and new email marketing services, such as ConstantContact and MailChimp. At the time, making an online donation was a radical concept that executive staff and donors resisted, but it was a new technology that Gen X knew would change fundraising forever – they just didn't think it would take this long. Now, nearly two decades after the launch of Groundspring’s
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Howard Craig's curator insight, April 12, 9:49 AM

Online fundraising continues to show promise, but hasn't reached it's stride: "it was a new technology that Gen X knew would change fundraising forever – they just didn't think it would take this long."

Here's why you need professional counsel before diving into Online Giving. . .

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Nonprofits! This Is How to Use Facebook’s Fundraising Tools

Nonprofits! This Is How to Use Facebook’s Fundraising Tools | Digital Marketing For Non Profits | Scoop.it
Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook's Fundraising Tools and they are being rewarded with more than likes and hearts - their followers are donating! For the last two weeks the organization has been writing compelling posts that evoke strong emotions, uploaded photos that accentuate the story, added a 'Donate' button their posts, and tagged their posts as 'asking for donations.' Donors are quickly learning that after a first donation is made on Facebook all other donations can be made with two taps. Nonprofits would be wise to get
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The Google Ad Grant Essentials [INFOGRAPHIC]

The Google Ad Grant Essentials [INFOGRAPHIC] | Digital Marketing For Non Profits | Scoop.it

Considering applying for the Google Ad Grant but not sure where to start? Are you even sure what the Google Ad Grant is? This infographic breaks down the eligibility, program offerings, application and maintenance requirements of the program! What are you waiting for? Go get your grant on!

 
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Twitter shows side effects patients don't tell doctors 

Twitter shows side effects patients don't tell doctors  | Digital Marketing For Non Profits | Scoop.it

Scanning Twitter may help doctors learn more about the drugs they're prescribing. According to new research, they are more likely to find out about side effects patients are complaining about by looking online rather than what they say in a doctor's office.


 

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Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit's Impact | Beth's Blog

Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit's Impact | Beth's Blog | Digital Marketing For Non Profits | Scoop.it
Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit’s Impact - guest post by Neil Parekh

Every second, on average, around 6,000 tweets are posted to Twitter.

How do you break through the noise on Twitter to highlight your nonprofit’s impact and
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How to make podcasting work for your nonprofit

How to make podcasting work for your nonprofit | Digital Marketing For Non Profits | Scoop.it
Are you trying to figure out how (or whether) you can make podcasting work for your nonprofit? In this post, Marco Campana outlines five step
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Facebook Announces Overhaul of Newsfeed: What Does It Mean for Nonprofits?

Facebook Announces Overhaul of Newsfeed: What Does It Mean for Nonprofits? | Digital Marketing For Non Profits | Scoop.it

Yesterday was my birthday.  And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them.  This year I had a tsunami of birthday wishes.


 
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Slacktivism: How to Gain Supporters Through Social Media

Slacktivism: How to Gain Supporters Through Social Media | Digital Marketing For Non Profits | Scoop.it
Slacktivism is common on social media, but there's a way to engage with these people and transform them into activists. Find out how!
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Facebook for Nonprofits Best Practices

Facebook for Nonprofits Best Practices | Digital Marketing For Non Profits | Scoop.it
These Facebook for nonprofit tips will help you leverage Facebook to engage donors, promote events, NGO education and build awareness.
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Nonprofit Facebook page templates: What you need to know

Nonprofit Facebook page templates: What you need to know | Digital Marketing For Non Profits | Scoop.it

If your organization’s Facebook page is categorized as a “non profit organization”, you may have received a message about the new nonprofit page template. 

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5 Brilliant Social Media Campaigns (and What You Can Learn from Them)

5 Brilliant Social Media Campaigns (and What You Can Learn from Them) | Digital Marketing For Non Profits | Scoop.it

Social Media Today
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Study: Facebook support group increases patient engagement, satisfaction

Study: Facebook support group increases patient engagement, satisfaction | Digital Marketing For Non Profits | Scoop.it

Social media, and Facebook groups in particular, could be a helpful tool for increasing patient engagement and satisfaction, according to a study published in Surgery. 


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How to Choose the Right Domain Name for Your Nonprofit, Charity, or NGO

How to Choose the Right Domain Name for Your Nonprofit, Charity, or NGO | Digital Marketing For Non Profits | Scoop.it
Your nonprofit’s website and email campaigns are the foundation of your online brand and choosing the right domain for your website and email campaigns is critical to your organization’s online success. The top three domains for the social good sector are .org, .ngo, and .ong. .org is the most trusted domain on the Internet and open to all while .ngo and .ong are new domains that require legal verification to register and use. To help your NGO better understand the domain names available to the NGO sector, this webinar was presented on November 1. A brief history of the .ORG domain
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