What is Customer Experience? [Infographic] - | Social Media e Innovación Tecnológica | Scoop.it

Simply put, customer experience is how your customers perceive their interaction with your organization.

CEM or customer experience management is the line of business where we organize and manage the customer service actions and business operations to enhance the customer’s perception of their interaction with the organization.


This infographic by CustVox, now owned by SandSIV, reminds us of ”what is the customer experience?” and is a great starting place for organizations wanting to increase their focus on developing customer relationships and is also a great refresher for those with programs already in place to measure their actions and the results of their customer experience efforts.


Via Russ Merz, Ph.D.