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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Social Media Marketing Does Not Replace SEO | Scoop.it

While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy...

 

A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56 percent higher bounce rate on an average than desktop visitors. These conflicting stats demonstrate that, while there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome.

 

Indeed, the 93 percent of B2B marketers who create content (as indicated by CMI’s most recent research) should mobile-optimize their content marketing strategy in order to extend the time visitors spend engaging with their content, and convert more of those mobile visitors into customers.Here are a few usable tips to help you do just that...


Via Jeff Domansky, Pekka Puhakka
Angela Watkins's insight:

How to Create a Mobile-First Content Marketing Strategy | @scoopit via @PekkaPuhakka http://sco.lt/... ; ...........................................................................................................................

 

There are also frugal & free blogs as well as frugal & free websites that offer mobile optimizations for users as well ....  http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

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Christine Donalies's curator insight, January 14, 2014 8:56 AM

Yes, more visitors use mobile but guess what...marketers now face higher bounce rates. Read on for tips to this challenge~

 

andree johnston's curator insight, January 14, 2014 11:51 AM

The sales of smart phones will reach 5.6 billion in the next few years, according to an Ericsson study.

Ali Anani's curator insight, January 15, 2014 2:35 AM

How to optimize mobile-content marketing stratehy?

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Another New Orleans performer sues Beyoncé for copyright infringement in 'Formation'

Another New Orleans performer sues Beyoncé for copyright infringement in 'Formation' | Social Media Marketing Does Not Replace SEO | Scoop.it
The star of the Oscar-nominated Hurricane Katrina documentary "Trouble the Water" has accused the makers of a Beyoncé music video of using clips from the documentary without paying royalties and,

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The Top 25 Content Marketing Influencers For 2018 | #ContentCuration #ContentStrategy #Curation 

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.

Which means the challenge for all of us is to keep up.

The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.

If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.

Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.

Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.

Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun!

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 


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Gust MEES's curator insight, February 17, 11:24 AM

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.

Which means the challenge for all of us is to keep up.

The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.

If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.

Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.

Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.

Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun!

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 

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5 ways to get your readers to actually finish your articles | #Press #Journalism #Publishers #Blogging

5 ways to get your readers to actually finish your articles | #Press #Journalism #Publishers #Blogging | Social Media Marketing Does Not Replace SEO | Scoop.it

The challenge of dwindling attention spans
There’s a well-recycled statistic out there that says the human attention span has dwindled from 12 seconds at the start of the century to less than 8 seconds today. And while some people argue the legitimacy of this data point, the reality is that attention spans certainly aren’t getting any better. The multisensory nature of the internet, social media, and other digital technologies is rewiring the human brain and making it harder for people to stay focused on singular tasks and objectives – both online and offline.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 

 

 


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Gust MEES's curator insight, February 7, 6:02 PM

The challenge of dwindling attention spans
There’s a well-recycled statistic out there that says the human attention span has dwindled from 12 seconds at the start of the century to less than 8 seconds today. And while some people argue the legitimacy of this data point, the reality is that attention spans certainly aren’t getting any better. The multisensory nature of the internet, social media, and other digital technologies is rewiring the human brain and making it harder for people to stay focused on singular tasks and objectives – both online and offline.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 

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Allison Williams wore a $6 lipstick at the 2018 SAG Awards — here’s where to get it

Allison Williams wore a $6 lipstick at the 2018 SAG Awards — here’s where to get it | Social Media Marketing Does Not Replace SEO | Scoop.it

Allison Williams hit the 2018 SAG Awards red carpet wearing a gorgeous '20s-inspired gown and bold red lipstick from our beloved Avon.   I am an Independent Avon Representative: http://www.youravon.com/angelarivers ;

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Pile of Masks: Exposing Christian Hypocrisy ... Book Review

Pile of Masks: Exposing Christian Hypocrisy ... Book Review | Social Media Marketing Does Not Replace SEO | Scoop.it
A blog about family-friendly book reviews and Sunday School Lessons.
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Avon rolls out Health & Wellness Products

I thank God for allowing us to wake up this morning and being warm with food to eat. I pray all is well. I am an Avon Representative, and Avon has a new line of Health & Wellness products to their line of products. Satisfaction guarantee or your money back. My Avon website: http://www.youravon.com/angelarivers will direct you to https://angelarivers.avonrepresentative.com visit click on About Avon & Me - Sell Avon - Shop Now - New & Now - Makeup - Skin Care - Bath & Body - Fragrance - Jewelry - Fashion - Outlet Visit my Pinterest Board to view the Health & Wellness products: https://www.pinterest.com/angel…/healthy-board-avon-products . Avon have items in Campaign 3 that will be great products for Valentine's Day, for a limited time offer.
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5 Ways to Build Positive Culture in the Workplace

5 Ways to Build Positive Culture in the Workplace | Social Media Marketing Does Not Replace SEO | Scoop.it
A positive culture in the workplace makes a real difference. It not only determines a person’s well-being but their success as well. In fact, 

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3 Reasons Why Doing Less Work Increases Productivity

3 Reasons Why Doing Less Work Increases Productivity | Social Media Marketing Does Not Replace SEO | Scoop.it
To understand why micro-breaks can increase productivity you have to look at the science which provides 3 arguments why you should prioritize breaks at work

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May The Faith Be With You Holy Bible - Book Review

May The Faith Be With You Holy Bible - Book Review | Social Media Marketing Does Not Replace SEO | Scoop.it
A blog about family-friendly book reviews and Sunday School Lessons.
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Team Humility - Want to Succeed? Build a Humble Team!

Team Humility - Want to Succeed? Build a Humble Team! | Social Media Marketing Does Not Replace SEO | Scoop.it
Humility is overlooked in organisations. We assume that humility leads to low-producing, under-motivated wimps. That couldn’t be further from the truth.

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The 12 Best RSS Reader Apps to Follow Your Favorite Blogs, Sites, and Feeds

The 12 Best RSS Reader Apps to Follow Your Favorite Blogs, Sites, and Feeds | Social Media Marketing Does Not Replace SEO | Scoop.it

The internet is overloaded with content. Even if you only set out to read the most important articles and watch the top videos, you'll never get done.

Just staying up-to-date and informed is a challenge. You have news to read, blogs to check, and YouTube hits you've got to watch. But instead of opening each site a half-dozen times a day, you can use an RSS app to curate your content automatically.

RSS stands for Really Simple Syndication. It's a file that most websites update with their newest blog posts, videos, deals and more, so you can "subscribe" to sites and have new content automatically pushed to you. Instead of checking the 40 websites you follow, you can just open an RSS reader app and see what's new on all of those sites together.

In the years since Google Reader died, a wide range of RSS feed reader apps have come and gone. Today, there are still a number of great RSS tools that are actively being improved, apps you can use to follow your favorite sites—from powerful crowd favorites like Feedly to simple Chrome extensions like Feeder. Whether you want a simple app for consuming news on the go, or a powerful tool that archives the best content from hundreds of sites, there's an app here for you.


Via Jeff Domansky
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Anne Paulet's curator insight, December 1, 2017 3:24 AM
Natasha Saxena's comment, December 1, 2017 7:51 AM
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Presenters's curator insight, December 1, 2017 10:31 AM
La gran cantidad de información a la que estamos sometidos ha hecho que la infoxicación se haya convertido en un hecho más de nuestras vidas. Sin embargo, podemos utilizar estas herramientas de RSS (Really Simple Syndication o Unión Realmente Sencilla), que sirven para poder ordenar y clasificar los contenidos de diferentes blog, webs, redes sociales... si volvernos locos con noticias de veracidad dudosa.
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6 Practical Ways You Can Motivate Your Team - People Development

6 Practical Ways You Can Motivate Your Team - People Development | Social Media Marketing Does Not Replace SEO | Scoop.it
Good managers know how to get the best from their team. If you are a manager and are not sure how to motivate your team, here are 6 ways to make changes

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Is e-learning replacing face-to-face training?

Is e-learning replacing face-to-face training? | Social Media Marketing Does Not Replace SEO | Scoop.it
The question of whether e-learning is replacing face-to-face training is one of the burning questions of the moment in corporate training departments around the world.

Organisations are looking for ways to maximise the effectiveness of their training while reducing costs.

Via Dennis T OConnor
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Dennis T OConnor's curator insight, November 26, 2017 2:33 PM

Convenience and effectiveness disrupt 'conventional' training.

Monica S Mcfeeters's curator insight, November 26, 2017 2:42 PM

Convenience and effectiveness disrupt 'conventional' training.

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How to assemble a killer content team | #Curation #ContentCuration #Journalism #Press #SocialMedia #Blogs #Publishing #Marketing #ContentMarketing #ContentStrategy

How to assemble a killer content team | #Curation #ContentCuration #Journalism #Press #SocialMedia #Blogs #Publishing #Marketing #ContentMarketing #ContentStrategy | Social Media Marketing Does Not Replace SEO | Scoop.it
So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.


There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.


Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 


Via Gust MEES
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Gust MEES's curator insight, February 16, 5:38 PM
So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.


There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.


Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 

Rescooped by Angela Watkins from 21st Century Learning and Teaching
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Content curation: the complete guide to leverage third-party content | #Business #Journalism #Publishers #Students #Curation

Content curation: the complete guide to leverage third-party content | #Business #Journalism #Publishers #Students #Curation | Social Media Marketing Does Not Replace SEO | Scoop.it
What is content curation?


Content curation. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social content curation. Content curation actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine. 

Furthermore, content curation can help other departments of your company to share knowledge or reinforce training programs.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 


Via Gust MEES
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Gust MEES's curator insight, February 5, 7:08 PM
What is content curation?


Content curation. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social content curation. Content curation actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine. 

Furthermore, content curation can help other departments of your company to share knowledge or reinforce training programs.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 

zenabis's comment, February 5, 10:31 PM
good
Antía Louzao Carreira's curator insight, February 6, 7:36 AM
Curación de contidos
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4 Skills Great Innovators Share by Greg Satell | #Innovation

4 Skills Great Innovators Share by Greg Satell | #Innovation | Social Media Marketing Does Not Replace SEO | Scoop.it
If creativity is about having unique ideas and new ways to do things, innovation is all about making those ideas happen.

In that sense, the bridge between creativity and innovation is made from the bricks of execution. That is when the rubber meets the road.

One of the key characteristics of someone who innovates is that they run small pilots to test their hypothesis. When they encounter ideas (or interesting intersections of already existing ideas), they tinker with the idea, execute in small chunks and learn along the way to adapt. They understand that to make a few things work, they have to try, fail and learn from many other things. They have to collaborate and network with others. They have to be comfortable with ambiguity and chaos when they experiment.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=innovation

 


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Gust MEES's curator insight, February 3, 5:09 AM
If creativity is about having unique ideas and new ways to do things, innovation is all about making those ideas happen.

In that sense, the bridge between creativity and innovation is made from the bricks of execution. That is when the rubber meets the road.

One of the key characteristics of someone who innovates is that they run small pilots to test their hypothesis. When they encounter ideas (or interesting intersections of already existing ideas), they tinker with the idea, execute in small chunks and learn along the way to adapt. They understand that to make a few things work, they have to try, fail and learn from many other things. They have to collaborate and network with others. They have to be comfortable with ambiguity and chaos when they experiment.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=innovation