Social Media, Marketing & Communication
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Combien d'utilisateurs des réseaux sociaux en France de Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, Google+, Pinterest, WhatsApp, Viadeo...

Combien d'utilisateurs des réseaux sociaux en France de Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, Google+, Pinterest, WhatsApp, Viadeo... | Social Media, Marketing & Communication | Scoop.it

Découvrez le nombre d'utilisateurs des principaux réseaux sociaux en France et dans le monde : Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, Google+, Pinterest, WhatsApp, Viadeo...

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Ces restaurants qui "googlisent" leurs clients au moment de la réservation

Ces restaurants qui "googlisent" leurs clients au moment de la réservation | Social Media, Marketing & Communication | Scoop.it
Chronique - À New York, dans les restaurants les plus en vue, on a intérêt à présenter un profil avantageux sur Facebook si l'on veut avoir une chanc
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D'un côté, nous ne pouvons pas être surpris : la clientèle d'un établissement a une conséquence directe sur sa notoriété, son positionnement. D'un autre, n'est-ce pas too much...? Au delà du clivage, on glorifie encore davantage le storytelling sur les réseaux sociaux et l'importance des apparences. De la data au service du marketing et du business oui, mais on n'oublie l'humain...
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Content Intelligence Explained in Five Minutes [Infographic] - Curata

Content Intelligence Explained in Five Minutes [Infographic] - Curata | Social Media, Marketing & Communication | Scoop.it
Content intelligence is the hottest buzzword in content marketing technology. Find out what it means with this overview and at-a-glance infographic.

Via CYDigital
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CYDigital's curator insight, August 28, 2017 6:51 PM

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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Google Analytics sur WordPress – Comment l’installer ? | La Clinique Wordpress

Google Analytics sur WordPress – Comment l’installer ? | La Clinique Wordpress | Social Media, Marketing & Communication | Scoop.it
La Clinique vous invite dès maintenant à découvrir comment et pourquoi vous devriez installer Google Analytics sur votre site WordPress !
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Posez vos questions à Google Analytics et il vous répond instantanément.

Posez vos questions à Google Analytics et il vous répond instantanément. | Social Media, Marketing & Communication | Scoop.it
Google Analytics présente Analytics Intelligence , un ensemble de services, qui grâce au machine learning répond à toutes vos questions .
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Twitter lance une version Pro avec abonnement payant

Twitter lance une version Pro avec abonnement payant | Social Media, Marketing & Communication | Scoop.it
Au mois de Mai dernier, l’éventualité d’un Twitter Premium avec abonnement payant avait été évoquée par les dirigeants de Twitter. C’est aujourd’hui devenu une réalité, à ce qu’il semble.

Via Arobasenet
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#Twitter teste un nouveau business model et lance une version pro payante
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HubSpot acquires AI startup Kemvi to arm salespeople with automated research - VentureBeat

HubSpot acquires AI startup Kemvi to arm salespeople with automated research - VentureBeat | Social Media, Marketing & Communication | Scoop.it
Inbound marketing and sales company HubSpot has acquired Kemvi, a fledgling startup that uses artificial intelligence (AI) and machine learning to automatically extract information from websites, press releases, blog posts, and SEC filings in order to serve sales reps key insights into prospects. Terms of the deal were not disclosed.

Indeed, the company’s DeepGraph engine targets B2B companies with learning algorithms that can extract meaningful information and insights from any piece of digital text and then merge that with data and knowledge from companies’ own internal sales and marketing teams to forecast buyers’ behavior.

Via CYDigital
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CYDigital's curator insight, July 26, 2017 9:46 AM

Powerful, and will play a significant role in ABM.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Art Jones's curator insight, July 26, 2017 6:34 PM

The team at Hubspot (Inbound Marketing/Sales Support Automation Platform) will begin integrating Artificial Intelligence into its offerings. The goal is to make mining data about your ideal prospect profiles from sources generally available via the web, faster and easier to acquire.

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Comment cibler en marketing BtoB dans un contexte de digitalisation ?

Comment cibler en marketing BtoB dans un contexte de digitalisation ? | Social Media, Marketing & Communication | Scoop.it
En ciblage BtoB, la révolution digitale a entrainé un changement de culture, des perceptions, des processus... accéléré par les évolution
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Le #CorporateHacking : la libération de l’intérieur ?

Le #CorporateHacking : la libération de l’intérieur ? | Social Media, Marketing & Communication | Scoop.it
Vous aimez les concepts des entreprises agiles et libérées mais votre entreprise à du mal à bouger, le corporate hacking est peut être la solution pour vous
Via Nicolas Calvo
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Design Thinking as a Strategy for Innovation

Design Thinking as a Strategy for Innovation | Social Media, Marketing & Communication | Scoop.it
When design thinking is applied to strategy and innovation, the success rate for innovation dramatically improves. Learn how to think like a designer.

Via Oana Juncu, Corinne Chauffrut Werner , Nicolas Calvo
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Oana Juncu's curator insight, September 24, 2016 4:40 AM
Usine thé hold Brain to succeed your Design Thinking approach
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10 astuces pour animer sa page Facebook d’entreprise

10 astuces pour animer sa page Facebook d’entreprise | Social Media, Marketing & Communication | Scoop.it
La minute social media a décidé de vous donner 10 astuces simples pour animer votre page Facebook entreprise afin de gagner en visibilité et en interaction.

Via Laurent Bour
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Quels KPI Marketing Digital pour évaluer vos performances ?

Quels KPI Marketing Digital pour évaluer vos performances ? | Social Media, Marketing & Communication | Scoop.it
Découvrez comment choisir vos indicateurs clés de succès (KPI) pour mesurer et optimiser votre stratégie de Marketing Digital.
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Comment et pourquoi fidéliser ses clients avec les réseaux sociaux ?

Comment et pourquoi fidéliser ses clients avec les réseaux sociaux ? | Social Media, Marketing & Communication | Scoop.it

Cette question, toutes les entreprises devraient se la poser. Chaque jour, 20 millions d'internautes français se connectent à au moins un réseau social ! 


Via Cecile Verdier
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Cecile Verdier's curator insight, September 6, 2016 4:52 AM

Si vous doutiez encore de l'utilité des réseaux sociaux

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Comprendre le earned media en 1min30

Comprendre le earned media en 1min30 | Social Media, Marketing & Communication | Scoop.it
Qu'est-ce que le earned media et en quoi cela va-t-il vous aider à générer des leads ? Réponse dans cet article, en 1min30 !
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2017 Marketing Predictions—Marketo

With all the new technologies, strategies, and tactics that are emerging, it can feel impossible to get a grasp on everything. To help, we’ve compiled a list f…
Amélie Almonacil's insight:
Inspirée autant par le contenu du document que par les marketers ayant contribué, à lire !
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Génération de leads : Optimisez le social media pour stimuler la demande

Génération de leads : Optimisez le social media pour stimuler la demande | Social Media, Marketing & Communication | Scoop.it
Mettez en place les bons outils et les bonnes stratégies pour générer des leads qualifiés. Découvrez ces 3 étapes pour la génération de leads social media.

Via Cecile Verdier
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SEO : les critères les plus importants selon 140 référenceurs

SEO : les critères les plus importants selon 140 référenceurs | Social Media, Marketing & Communication | Scoop.it
Quels facteurs ont le plus de poids en matière de référencement naturel ? Le JDN a demandé l'avis de spécialistes français et compilé leurs réponses. Voici les résultats.
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LinkedIn Tools: 10 Useful Tools for Social Selling

LinkedIn Tools: 10 Useful Tools for Social Selling | Social Media, Marketing & Communication | Scoop.it

Have you wondered if there is some third-party LinkedIn tools that will help you and save you time?

Want to learn more about the most effective tools to use in conjunction with LinkedIn?

LinkedIn has many features and functionalities that are constantly changing and adapting to the evolving needs of its user base.

However, there are a number of tools that were made specifically to enhance LinkedIn’s built-in functions. Whether your goal is to attract new prospects, create new connections in your industry, or increase the effectiveness and ROI of your social selling strategies, you’ll find that using specialized tools will enhance your results and your overall experience in using the LinkedIn platform.

Below is a list of 10 of the most useful tools to enhance your LinkedIn marketing and lead generation efforts. Check out what these tools can do, and why you should be using them right now.


Via Jeff Domansky
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Daniel Watson's curator insight, July 31, 2017 1:22 AM

 

If your business targets other businesses as potential customers, then you should certainly be on LinkedIn, and use the platform to benefit from the social selling opportunities available. The upward trend of LInkedIn, as a marketing rather than a recruitment tool, has seen the creation of a range of tools to assist in lead generation activities via LinkedIn. Ten of the most useful of these tools, are discussed in this eye-opening article.

leafprovide's comment, July 31, 2017 4:47 AM
thanks
leafprovide's comment, July 31, 2017 4:48 AM
If your business targets other businesses as potential customers, then you should certainly be on LinkedIn, and use the platform to benefit from the social selling opportunities available. The upward trend of LInkedIn, as a marketing rather than a recruitment tool, has seen the creation of a range of tools to assist in lead generation activities via LinkedIn. Ten of the most useful of these tools, are discussed in this eye-opening article.
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Paid Social Media Budgets: Network Ad Spend Trends

Paid Social Media Budgets: Network Ad Spend Trends | Social Media, Marketing & Communication | Scoop.it
Facebook is the social network marketers most use for advertising - and the one marketers are most bullish about. See where else and how much marketers are spending social media ad budgets.

Via CYDigital
Amélie Almonacil's insight:
Comment les marketers dépensent le budget #socialmedia ? 
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CYDigital's curator insight, July 27, 2017 10:47 AM

The only survivor will be FB, and it will morph into something that does not resemble today's FB. T is consuming itself and has peaked, LI will be folded into MS, Snap is dying, etc.

 

We are recommending to our B2B clients to plan for the loss of social advertising.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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2016 SEO Trends to Be Aware of This Year [Infographic]

2016 SEO Trends to Be Aware of This Year [Infographic] | Social Media, Marketing & Communication | Scoop.it
Social media content, for one, has been indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies. 

Studies show that 76% marketers use Social Media to support and boost SEO.

Links to content on Facebook, mentions with appropriate hashtags on Twitter, LinkedIn, Google+, YouTube and other social networks plays a role in how search engines understand your website is credible and relevant. 


Via Antonino Militello
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donhornsby's curator insight, November 7, 2016 4:26 PM
Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy. Download this infographic from Caliber Interactive Dubai that highlights the 7 trends every digital marketer should be aware of.
Panos Fotiadis's curator insight, November 8, 2016 2:53 AM
SEO is not dead...yet, still worth it (at least, so they say)
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Marketing : 96 statistiques et données étonnantes sur les médias sociaux en 2016 

Marketing : 96 statistiques et données étonnantes sur les médias sociaux en 2016  | Social Media, Marketing & Communication | Scoop.it
Vous savez peut-être que sur Internet, chaque clic, chaque vue et chaque inscription sont enregistrés quelque part. Cela peut vous sembler effrayant ou au contraire fascinant. Comme nous sommes tous passionnés de données chez Brandwatch, nous appartenons sans conteste à … Suite

Via Cecile Verdier
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Existe-t-il des médias efficaces en BtoB ?

Existe-t-il des médias efficaces en BtoB ? | Social Media, Marketing & Communication | Scoop.it
Quelles nouvelles cibles média pour le marketing BtoB suite à une évolution de la consommation de la presse professionnelle pa
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Les 10 changements qu'on aimerait faire sur Twitter

Les 10 changements qu'on aimerait faire sur Twitter | Social Media, Marketing & Communication | Scoop.it
Chaque jour Twitter nous permet d'assurer notre veille, de suivre le partage de nos articles, de créer et fédérer une communauté engagée... Que ce soit com

Via Cecile Verdier
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How is marketing automation being used in the real world - Smart Insights

How is marketing automation being used in the real world - Smart Insights | Social Media, Marketing & Communication | Scoop.it

Via CYDigital
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CYDigital's curator insight, September 7, 2016 5:39 PM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers

10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers | Social Media, Marketing & Communication | Scoop.it
When was the last time you took a long hard look at your landing pages? On paper, landing page optimizatio

Via Brian Yanish - MarketingHits.com
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How to Live Stream Successfully: A Preparation Checklist for Marketers - HubSpot

How to Live Stream Successfully: A Preparation Checklist for Marketers - HubSpot | Social Media, Marketing & Communication | Scoop.it
Choose your platform. Here’s where you’ll really need to have your goals in mind, since different platforms can achieve different things.

YouTube Live

YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. “Registrants and attendees.” So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use.

Facebook

Facebook Live has been making quite a few headlines lately, and businesses stand to benefit from it -- the average time spent watching Facebook Live video is three times more than the pre-recorded kind. This platform is a good choice if you want to use your live stream to generate buzz. In fact, because these videos have been so popular, Facebook is making them appear higher up in people’s News Feeds while streaming live.

The live streaming options certainly don’t end there -- major brands have also used platforms like Periscope, Livestream, and Ustream. They all have their own sets of features and advantages, so definitely take the time to look into which one best suits your needs.

Via CYDigital
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CYDigital's curator insight, September 6, 2016 8:45 PM

CT for the full checklist.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x